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Intex Launches Elyt E6 Via Flipkart – Full Specification and Hands On

Sreerag Nampoothiri
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Intex Launches Elyt E6 Via Flipkart – Full Specification and Hands On

Intex launches Intex Elyt E6, an elite member to the company’s existing Elyt lineup, priced at Rs 6,999 and is available exclusively via Flipkart. The device comes with a 5-inch HD display and features dragontrail 2.5D curved glass. The company has a direct tie-up with the Dragontrail and it offers unmatched protection for the display. While the Dragontrail glass makes the display six-times tougher than conventional glass, the 2.5D curved glass ensures smoother touch and swipe experience along with the premium look.

intex elyt e6

For the selfie lovers, the phone comes with an 8MP shooter in the front with flash. The primary camera is a 13MP with LED flash. The device also offers OTG support to facilitate easy sharing of files. At 167.5gms, the device is quite lightweight.

intex elyt e6 hands on

The Elyt E6 supports dual SIM and the handset is 4G VoLTE enabled. The devices come pre-loaded with Android 7.0 and are powered by a big 4000mAh battery which offers 8-16 hours of talk time. The brain of the device is the 1.25 Quad Core MediaTek processor along with 3GB of RAM and 32GB of internal storage. The memory card slot allows you to expand the storage up to 128GB using microSD card.

Commenting on the launch of ELYT e6, Ms. Nidhi Markanday, Director, Intex Technologies said,

“Our special ELYT series launched this year has been well received in the market and going with the consumers’ response we have launched ELYT e6 model, designed for the online platform (exclusively on Flipkart) for tech-savvy youth. Having multiple features with a focus on multitasking and storage capacity, this tech marvel will surely prove to be a customer’s delight. We have further enriched our diverse product portfolio to stay ahead in time and made our offerings the best of all for our discerning consumers.”

Elyt E6 Hands-On

Following the media launch, I got to try the device and I am pretty impressed. The packaging was neatly done and comes with Jio offers. There was also a phone case for included which I personally felt like a nice gesture from Intex to its consumer.

intex elyt e6 box

The device felt lightweight and sturdy, loved the brushed plastic back. The speaker grill is on the back of the device. The navigation buttons are capacitive touch buttons which light up on the front of the device. I tried clicking a couple of images and a front camera turned out to give out stunning images. The front camera has beauty mode, a feature which is loved by millions of selfie enthusiasts.

The device mainly focuses on Battery, Internet, and Camera. The support for 4G VoLTE, a front camera with flash, and the massive 4000mAh battery all this will surely ensure that the consumer stays connected and entertained all day long.

The Intex Elyt E6 is available exclusively via Flipkart and is a great phone to buy if you are looking for an affordable, yet feature-packed device.

Now You Can Watch Youtube Videos on Whatsapp Without Leaving Your Chat!

Megha Kottapalli
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Now You Can Watch Youtube Videos on Whatsapp Without Leaving Your Chat!

Whatsapp, a social media platform which recently launched the “delete for everyone” option and its new emoji update, although these emoji’s couldn’t grab lot of appreciation, the delete for everyone option made the user’s feel more powerful bringing everything to an equilibrium state. Recently, Whatsapp has unleashed the most wanted update which enables users to watch Youtube videos without having to leave their current chat. The new update also allows the users to lock their voice recordings, yup! No holding the record button anymore! However, this latest 2.17.81 update is only available in iPhones yet, which raises a question when will the update be enjoyed by android users?

whatsapp video update

Digging into the details, this update comes with Picture-in-Picture(PiP), enabling the user to switch to different chats even when the video continues to play in a minimised window on-screen. This means, watching video will no longer pause your conversations when someone sends you a Youtube link. Enjoying your virtual conversation along with the audio-visuals playing on the side when someone sends a link, makes iPhone users so lucky. Personally, who would not want this feature? A person like me who skips watching Youtube links to keep my chats on the go would definitely use this feature, awaiting for this feature to be enabled on android too!Adding to it, the feature is not active yet, despite being mentioned in the App Store changelog. This feature is expected to be activated soon. Being able to play Youtube links in whatsapp itself, is a big thumbs up.

Not to forget the new voice recording feature which allows you to keep it locked till you press the send button, is a big relief to the thumbs of users using the record button frequently. The Fweh! moments, when you accidently press on the record button and an annoying voice message is delivered to your crush, you can save all those fweh! moments and bring it down to nil with that lock. This update also helps you to send long voice messages easily. The recording lock feature has been activated and user’s can access it after updating the application.

As, Whatsapp has kept its audience engaged with the two new features, there are already reports that this application may be comming up with a new update wherein you can switch your voice calls to video calls without ending your ongoing call and get interrupted. However, the recipient has the choice to accept or decline the call. The application is said to giving more control to the group adminstrator over the chat groups, by limiting group chat feature to certain group member and preventing other administrators from deleting the group creator.

In all, Whatsapp has brought up a really useful rather, I would say a thoughtful update. Looking into intricate details excluding the new emojis, its a mind boggling feature. Though you might not notice a huge difference, but on the long run it saves a lot of time and doesn’t interrupt your quality of conversations with your peers, collegues, etc. Whatsapp is no more an app, it has become a part of everyone’s life and also a part of our official lives which we cannot ignore and is an undenied fact. No wonders, Whatsapp is so revolutionary and firm in its position, even in the presence of its competitors like Hike, Viber, etc.

How Evolutions in FinTech are Driving Consumer Spending

Guest Contributor
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How Evolutions in FinTech are Driving Consumer Spending

Technology has had a drastic impact on virtually every aspect of modern life. The financial sector is no different. FinTech, or Financial Technology, is changing the way people spend, borrow, and save money.

financial startups

In the US, FinTech adoption has doubled since 2015—that includes financial planning tools, borrowing platforms, investment and savings, and of course spending.

Here, we’ll examine how evolutions in FinTech are driving consumer spending.

Technological Advancements

Cloud-based computing provides scalable, cost-effective, data-driven solutions for the modern financial landscape. Advances in managed IT services, data processing, and analytics are enabling financial institutions the ability to offer personalized financing, loans, and credit to worthwhile customers.

fintech startups drive spending

Data modeling creates deeply succinct advertising opportunities, putting desirable products in front of customers most likely to be interested. Stronger security measures, like biometric security protocols, keep consumer dollars safe and secure in the digital purchasing environment.

Mobile Spending

Mobile spending is the most visible example of FinTech driving consumer habits. Every day, it’s more and more common to see people using mobile devices and wearable tech to make purchases. And that’s not surprising—in-store mobile payments are expected to reach $503 billion by 2020.

Mobile spending is also changing the way consumers spend money online. Mobile payment apps allow shoppers to make online purchases without entering sensitive credit or debit card information onto websites. It makes purchasing quicker, easier, and more secure. In other words, it gives consumers the peace of mind they need to make purchases online.

Automated Subscription Services

Modern consumers are eschewing traditional brick and mortar shopping in lieu of automated subscription services and FinTech is driving this trend. Everyday purchases like clothing, beauty products, groceries, and even shaving supplies are shipped directly to the consumer’s door at regular intervals and they are automatically charged for the service.

It provides incredible convenience for consumers—eliminates shopping for everyday items, saves money, and is driven by technology. It’s becoming so popular that around 5.7 million Americans are already subscription box shoppers, and this trend shows no sign of slowing.

Technology allows consumers to pre-load preferences, arrange delivery intervals, and set up automated billing. It’s truly changing how people shop because it encourages purchasing while minimizing shopping decisions.

Social Media Marketing

Advertising and marketing on television and in magazines have long been key drivers of consumer spending. Social media is disrupting this model.

Facebook, Instagram, Twitter, Pinterest, and other social media sites allow business owners to directly interact with their customer base.

What’s more, they can target specific demographics through their marketing campaigns with much greater detail. In fact, according to research conducted by Forbes, 78% of people claim that a company’s’ social media post influenced their buying decision.

Utilizing easy to follow eCommerce links, mobile payment options, and a seamless shopping experience, social media marketing is changing the way consumers spend and the way business owners advertise.

Payment Sharing

Mobile to mobile payment sharing is another FinTech evolution that is driving and changing consumer spending. Person-to-person (P2P) mobile payments enable individuals to transfer funds via mobile device.

fintech startups growing spends

This is incredibly useful for splitting checks, making purchases in non-traditional locations like open air markets or yard sales, paying help, and much more. It allows for easy, instantaneous transfer of funds. It also takes the hassle out of many payment situations, creating a conducive environment for spending.

Only The Beginning

FinTech is on the rise, and it’s just getting started—88% of consumers either use or anticipate using the technology in the future. Mobile devices, wearables, and consumer spending are becoming intrinsically linked.

About the Guest author:

Stephanie Rowan is interested in understanding how mobile computing technology is changing our world. When not considering the impacts of AI, cloud computing, or wearable tech Stephanie enjoys running, poetry, and reading classic literature.

A Quick Look at the Odds of Winning the Most Popular Games of Chance.

Editorial Team
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A Quick Look at the Odds of Winning the Most Popular Games of Chance.

There are a near-infinite amount of games out there in genres to fit everyone’s preferences. From board games and video games to card games and games of chance. Yes, games of chance, so alluring that even the most straight-forward and logical among us can’t resist. Perhaps it’s the thrill of taking risks or the possibility of an exponential payout that draws us in, or maybe they’re just fun to play while you spend time with friends. Whatever the reason may be, most of us know that when outcomes are left to chance, the odds aren’t great that we’ll win, yet we play anyways. Let’s look at the math and probability behind a few of the most popular chance games.

Also read: Best runescape gold tips

Roulette

Roulette wheels have 38 numbers, 00-36, alternating red and black, except for the 00 space, which is green. Players can bet either even or odd, red or black, low (1-18) or high (19-36), or on a specific number. Then, the wheel is spun, and wherever the ball lands is the winning space. Obviously, the best odds occur when you don’t bet on a specific number. You’ll have an 18/38, or 47.37% chance of winning. However, these are usually even bets, meaning the payout is 1:1.

odds of winning games

If you bet on a specific number you have a 1/37, or 2.7% chance of winning. These odds are a lot slimmer, however, the payoff is a lot higher. Not only with regards to the amount you’ll get, but also with regards to the excitement you’ll have when you see the ball land on your number as the wheel slows down.

Slot Machines

Slot machines are pretty straight-forward. You put in a coin, pull the lever, and either win or lose. Many people think that slot machine games are “due to hit,” meaning the machine will only generate a win after a certain amount of money is spent. However, that’s untrue; these games randomly generate wins. That means no matter what time of day, or if the machine just had a huge win, your odds of winning remain the same.

odds of winning games

Slot machines tend to have slim odds of hitting a jackpot or payout, simply because there are so many possible combinations you could land on. However, most people aren’t playing the slots to make money, they play because it’s fun. And, if you happen to hit a jackpot as soon as you sit down, that makes it even more fun!

Craps

Probably the most common dice-based chance game, craps can be played anywhere with just a pair of dice. The rules are fairly simple, the shooter wins if he rolls a 7 or 11 on his first roll and loses if he rolls a 2, 3, or 12. If the first roll is a 4, 5, 6, 8, 9, or 10, that becomes the shooter’s point, and he rolls again until he hits the same number and wins or rolls a 7 and loses (or craps out). Bystanders can either bet that the shooter will win or lose, or that a certain number will be rolled. After the shooter loses, or wins and chooses not to roll again, the dice are passed to the player on the left.

craps game winning odds

The odds of rolling a 7 with two dice is 6/36, and the odds of rolling an 11 with two dice is 2/36. This means you have an 8/36, or 22.2% chance of winning in the first round. After that, you have a higher chance of rolling a 7 before you roll the same number again. As a bystander, you have better odds in the second round if you bet that the shooter will lose.

We can see that the odds of winning some of the most popular games of chance are slim. However, isn’t that what makes them fun? If everyone won all the time, there’d be no risk involved. The main takeaway is, play to have fun, and may the odds be ever in your favor!

Gadgets That Combine Fun & Productivity

Editorial Team
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Gadgets That Combine Fun & Productivity

For decades, innovations in technology have led to all kinds of recreational applications for products that were built for very serious purposes. The Jeep product line is a good example. Built as the G.P. (General Purpose) vehicle for the United States military, it became very popular among vets who were able to get surplus vehicles after they left the service, and today Jeep is a very popular manufacturer. And that is just the beginning of popular applications for practical goods.

Today we are seeing all kinds of products that have hit the market for a very specialized application and ended up gaining traction with everyday consumers who expand the intended uses beyond what the designers dreamed–or who simply go out and have fun with the products. For others, the process was reversed; big-spending recreational consumers helped defray the costs of developing new products that ended up having some real practical value. Most of the cool gadgets on the market today are now useful in both directions.

Drone Technology

The use of drones in military applications goes back many years, with unpiloted craft going on missions deemed too dangerous for a human operator. Once video technology achieved sufficient reductions in size of equipment with simultaneous improvements in quality, drones became very practical for providing video and photographs from areas not practical for humans to go. Protocol drones with camera devices can shoot from greater heights, from unusual angles, and at greater distances than human photographers.

drone gadgets

More recently, drones have found their way into growing use for delivery of items, such as what Amazon is developing. In time, it seems likely that the average consumer may end up using drones for the same purpose as well.

Virtual Reality

Nobody really knew what was ahead for virtual reality when its earliest generations appeared in the 1950’s. It just seemed like a fun diversion, an over-the-top replacement for the pinball machine.

virtual reality gadget

In time, though, that changed dramatically. High-speed computers, upgraded graphics, and clean sound were developed that made VR seem a lot less virtual and a lot closer to reality. Soon the technology that was supposed to be fun and games became a way to train drivers and pilots with incredibly accurate replication of the conditions they’d face in a real vehicle or aircraft, without the danger and expense.

The Wifi & Bluetooth Universe

Perhaps nothing has revolutionized gadgets the way wireless technology has. The ability to control something remotely without tangled, bulky wires is a major innovation. Bluetooth, which was developed as a technique for creating wireless headsets, has found its way into countless tools and toys that help users pinpoint their operation. Wifi technology is used for everything from controlling the home thermostat to monitoring the temperature of a barbecue smoker.

The ability to manage any of dozens of devices using a single phone or computer has opened all kinds of doors. Medical researchers can see real-time updates on patient lab work and vital signs. Election officials can see feedback on functionality and vote counts at polling places. Restaurant managers can make sure that coolers maintained proper temperatures during a power outage after service is restored. The list goes on and on.

The endless hunger of the world market for gadgets has always driven industry to answer the question of “What if..” with something ever more exciting. It could be an innovation for the military that develops with government funds and hits the consumer market, or it could be built for the masses first and later turn into an indispensable device for public safety or education. Whatever the process, the outcome is products that are benefiting many aspects of science, safety, and of course, recreation.

 

Online Resources for Your Business Expansion

Editorial Team
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Online Resources for Your Business Expansion

If you thought that starting your own business required a lot of time, money, and resources, you’re in for the surprise of a lifetime when you’re ready to expand. Though expansion is a sign of a business going in the right direction, it is also a symbol of more responsibilities that must be carried out. Unless you’ve figured out some way to add more hours to the day, be in more than one location at once, or run all aspects of your growing business by yourself, you’re going to need some resources to rely on.

online business expansion

Whether you’re getting a new location, launching a new product or service, or deciding to extend your geographical reach, one thing that remains constant about a business expansion is that you won’t remain stationary very long. Trying to balance the success of the business while working on the success of the expansion is a lot to take on by yourself. From accounting and marketing to customer service and backend office work, there is a lot to be done to successfully expand. These resources below are sure to make growing your business a lot easier:

Global Payments

eCommerce businesses will need to have a payment solution to accommodate their growing customer and/or vendor base. Having the ability to accept electronic payments online from countries around the world becomes necessary to grow your business. A global payment gateway used for processing local and international payments can make a global bank transfer easier and affordable.

Staffing

As a company expands, many business owners look to hire staff to help with some of the responsibilities. Whether that be a virtual assistant, accountant, or customer service representative, there are platforms that make hiring a remote team easy to manage. There are general freelance platforms where talented business professionals can be found for hire on a full, part-time, or as needed basis. Other options for staffing might come in the form of an industry-specific, location-based service provider. Companies like the North American Production Sharing, Inc. offers maquiladoras in Mexico  (manufacturing services in Mexico) along with other staffing solutions like administrative, accounting, and logistics for seamless business manufacturing and distribution both domestic and foreign.

Accounting

As your business expands, so will the need to stay on top of company finances. Higher expenses increased profits, and multi-state/country tax laws make it necessary to get more detailed in your accounting. While you may have been doing much of the accounting yourself in an excel spreadsheet, once you expand you’ll need to invest in accounting software. There are several free and affordable platforms online that help with accounting tasks like invoicing, bookkeeping, and payroll. You might also consider hiring a freelance accountant who specializes in expansions and tax law in multiple states/countries to ensure that you’re in compliance.

There are a lot of online tools that can be used to make your small business a success. Expanding a business requires a great deal of time, money, and effort. To ensure that you can keep up with the influx of new business and the stress it sometimes brings, it is ideal to invest in some or all of the above-mentioned online resources for assistance.

DCMN takes CARS24’s New and Optimized TVC – Ad Campaign Analytics

Sreerag Nampoothiri
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DCMN takes CARS24’s New and Optimized TVC – Ad Campaign Analytics

The TVCs plays a key role in introducing and connecting the customers with products in the market. In fact, creating a TVC which can deliver the right message is also a task which involves using one’s imagination and thinking. Now a day’s requirement for the right ad campaign does not end there. There are a lot more of complex analysis must be carried out to fine tune the ad for a better performance. I know most of you might be thinking how the companies can track the reach of their ad. Thanks to DCMN, one of the best marketing firms, which gives you, as an owner of the product, the detailed report on how the ad campaign is performing, how to improve the ad reach by carrying out optimization etc.

I love TVC’s, thanks to YouTube ads which keeps us still in touch with some interesting ads. When the cable TV operators got replaced by Dish Set top boxes I thought there will be some form of data collection by the operators like, how long I am watching a channel, what is my TV watching patterns, how many and what types of ads I am interested in, etc. I always thought of it as a breach of privacy we knowingly signed up for but, I was wrong. Let’s talk about DCMN, a marketing firm operating to serve the 21st century ad campaign requirements.

I was invited for a blogger meet in Bangalore with Bindu Balakrishnan, DCMN India head, where we had a chit chat about the company, its vision and how DCMN is helping companies around the world to reach the right audience. In a high level, the DCMN is a full-stack growth specialist that executes campaign across all media with services spanning right from creation and production, media planning and buying, to campaign optimization using their algorithms. Headquartered in Berlin, Germany, DCMN does campaign works across media channels like TV, Radio, out of home, online, mobile and print. The company has local offices in India, USA, UK, South Africa and France.

The company has tied up with CARS24, a platform to sell used cars, and is putting strategies as an international leader in performance driven TV marketing. The tracking and optimization is done using the data driven approach and that combined with the DCMN algorithms will give its clients the best analytics about how their ad is performing.

Here is a look at the CARS24 TVC

[youtube https://www.youtube.com/watch?v=qzJ8rDZbKys&w=560&h=315]
Bindu Balakrishnan, Country Head – DCMN India said,” With this campaign, DCMN has given CARS24’s new TV spot a performance focus. Using our in-house TV attribution technology, we can optimise the campaign from the moment it goes to air, allowing us to focus on the best-performing genres, channels, days, and dayparts – and to tweak the creative for optimal performance.”

Vikram Chopra, CEO and Co-Founder, CARS24, said, “Following a successful first flight with our previous TVC, we’ve optimized the campaign for even better performance. Our continued partnership with DCMN allows us to take advantage of their performance-driven approach, which ensures we can measure the direct response of the spot as it goes to air”.

The first batch of campaign ran for 6 weeks and DCMN has delivered an in-depth optimization and performance evaluation report to analyze how did it perform. The algorithm is designed in such a way that; the TVCs will be aired in different media channels at different time slots, by analyzing the traffic which comes on the CARS24 site, helpline numbers, social media accounts the DCMN will come up with an in-depth report. This report will have all the information like; which geographical area is receiving better response, what is the age group of people, sex and more.  Again, this is just a high-level understanding of what is going on and it is bit complex in nature.

According to DCMN, the strategies of marketing success are; how well the positioning of the brand is done, it should have a clear set of goals defined and there should be a unique and individual strategies for each campaign. The DCMN will help you come up with KPIs as per your business model and based on that they will create cross media campaigns strategies. This strategy will be implemented over different media channels in an intelligent fashion such that it will maximize your ad performance. I hope more and more companies will sign up with DCMN to create such brilliant ad campaign which is not only good for the companies but also for the customers. Because, sometimes a right ad at the right time can make both parties happy.

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