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How To Tell if Your Website is Search Engine Ready

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How To Tell if Your Website is Search Engine Ready

Having a website is now standard business practice for all kinds of industry sectors, from the smallest entrepreneurial startup to the largest multinational companies. In the same way, many businesses are now taking advantage of social media advertising opportunities. With everybody out there competing for attention from customers, it’s more important than ever to make sure your online presence via your website is highly visible to search engines. Here are a few things you can test out to check that your business website is discoverable and appealing:

search engine ready website

How good is your site content?

The days of attracting search engines by stuffing text on a business site with so many keywords that it barely makes sense are long gone, thanks to recent, regular updates. Instead, text is analyzed for the quality of the content, its relevance to the topic and the caliber of information it provides for visitors.

Now that search engines are working more intelligently, you need to review what you are supplying to make sure it comes up to scratch. Keywords remain important as they can help pull in the right people for your business; they must however occur naturally within the text, which should be fluent, on-topic and read well.

If you select primary keywords that are pertinent to your business, you can supplement them with relevant phrases. Try using available online tools to do this, or better still talk to experts in the field, such as Matomy Media Group, and let them help you design your site to optimize it for ranking on search engines. As an internet marketing agency, the Matomy Media Group is familiar with the density of keywords and quality of content that works best when it comes to attracting traffic.

Do you participate in social communities?

Besides those people who actively seek out your website, there are millions who are interested in interacting with others in non-promotional ways. This means making good use of online forums, blogs and social media sites to build a profile for yourself and for your business.

Also read: 5 Ways To Keep Your Social Media Traffic Growing

If you are willing to advise and inform others then you will be strengthening your online presence in connection with the topics of importance to your business. This will boost your website’s rankings in relation to those topics and bring more potential customers to your door.

How good are your links?

Just like keywords, your website links need to be relevant and of high quality rather than numerous, so hundreds of random backlinks will not get you noticed as much as a smaller number of good links from authoritative sources that also have quality content. As the complexity of searches has increased, so rankings have become more localized and personalized and it’s important to keep up with best practice. This is another reason why using experts in the field is an advantage – it’s their job to keep on top of how search engines make selections and pass that expertise on to you.

If you can follow current best practice, as outlined above, then your website will be search engine ready and your business can compete with the best.

6 Things Every Business Start-up Must Know About WordPress

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6 Things Every Business Start-up Must Know About WordPress

Choosing the wrong kind of website host could be an investment down the drain, when you are launching an e-commerce website for the first time online. Whether you are starting a new online bakery shop or a new technology based store, your business needs to hit the right impression out there amidst a dozen of other entrepreneurs in the digital market. To begin with, all business start-ups think of creating a website that is both interactive and attention seeking. Second, a website needs to be backed up with a proper management system or else your business could end up being a place of utter chaos. Third, setting up a new website online is a costly affair especially when you are planning to get it custom made. Tailored web development plans generally are accompanied with high price charges and hence might turn out to be unaffordable for a business start-up.

wordpress for business startups

However, why go for customized websites when you can begin your online business with WordPress instantly?

WordPress occupies about 65% of the market share if we are to take into account the number of websites using the CMS platform for their online operation. Besides, there are approximately 2,478,122 websites worldwide that run on WordPress. So, as a business start-up, if you are looking for the exact reasons as to why you should invest on a WordPress content management system for your new website, then here is what you would need to know first about this open source platform that is easy to install and comes with a support system that is available at a minimal cost price:

#1 –  Easy To Customize For Added Functionality

WordPress is a storehouse of multiple themes and plugins and all of them can be easily downloaded from the dashboard itself. To speak of multiple themes and plugins, WordPress brings you over 3000 unique themes and more than 30,000 plugin options to choose from. The number does not stop here, for it is an ever growing and website owners can find any essential features to add on to their website functionality. These may include – gallery plugins, free and premium themes, SEO plugins, web stats, social media plugins and more.

However, that does not leave you out of integrating a customized plugin altogether. If you want to a customized feature for your website, you might need to go for a bespoke plugin. However, for that you might need to speak with a professional web application developer.

#2 – Ideal For Managing Regular Updates

Content marketing is a powerful internet marketing strategy and you can use it to entice new readers and prospects. With content marketing taking the first seat in the modern era of smart business strategy,  entrepreneurs can create a separate editorial calendar to generate good leads or draw in quality traffic. WordPress brings you a robust CMS solution that comes with both web development as well as blogging features. You can use WordPress to publish, upload, preview and even optimize your blogs and other news articles related to your business as per your editorial requirement.

#3 – One Page Display With Multi-Purpose Functionality

For a start-up that is concerned about launching a product online, the entrepreneur would generally go for a single page website type that comes with multi-purpose functionality from within a single page scope. While your business website can earn more than 1 benefit when responsive, fortunately, WordPress can not only produce such pages but can also apply it to introduce multi-purpose functionality to your site.

#4 – No Need For In-depth Coding Knowledge

WordPress brings you an interface that absolutely requires no additional and in-depth coding knowledge. Users can easily drag and drop elements to quickly set up a website. However, that does not imply WordPress does not follow quality code and regulations. A majority of the WP themes that are released into the market are made for the customers by the WordPress expert designers. Hence, the themes come coded with modern day languages such as JavaScript, HTML 5 and CSS 3. Start-ups hence can move on with the development process instead of  reverting back to the age old programming task.

#5 – Fluid Back-end Member Management

WordPress comes as a standalone cms platform that is easy to optimize into a convenient start-up store or a fully functional business set-up. Besides, it allows membership options by default and hence offers a fluid back-end management support for members in no time. All you need is an integration of a few plugins and you are ready. In addition, it also saves you the added cost and wastage of time that goes with hiring of additional developers.

#6 – Proper Email Management

Email marketing is also another essential tool of communication that business startups need to keep in mind. WordPress brings you great plugins and extension options to manage your email marketing for better client communication and to help customize your email marketing management.

Conclusion – WordPress Helps Your Business Grow Fast

WordPress stands as one of the most popular content management systems that provides budding entrepreneurs to grow with a spurt. With so many optimization features and plugins available, this CMS platform is definitely worth a try for a business start-up.

 

About the contributor:

John Atkins is the senior most WordPress website designer working for SV Creation, a well established WordPress development company located in California. He utilizes his wide in-depth knowledge to help his clients produce amazing web results online.

Top 5 Tools for Augmented Reality in Mobile Apps

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Top 5 Tools for Augmented Reality in Mobile Apps

Video games have been in the industry for more than 30 years now. Computer graphics is a sophisticated field and graphics in games are pushing the photorealism barriers. Now the engineers are pulling graphics out of the television and the computer screen display. They are integrating them into the real world environment and this new technology is called Augmented Reality (AR). This technology has enhanced all our five senses.

Augmented reality is much closer to the real world and it is adding graphics, sounds and smell to the real world. Recent developments have made this technology accessible using a smartphone itself. It is more closely understood by the concept called mediated reality. In this, the view is modified by the computer and as a result, the user’s perception of reality changes.

augmented reality mobile app tools

How Augmented Reality is being used?

It is mostly hidden behind the images and can be included in print and film media. It is being used recently by the advertisers in order to create 3D render of a product or object and the user is able to see a 360 degree image of that product. If the quality of the augmentation is good, then the approximate size of the item can be indicated and this allows the user to use the item, as viewed from their mobile screen.

Another setup includes printing a marker and holding it in front of the webcam that is attached to the computer screen. The image and the background as seen by the webcam are shown on the screen. There are situations where the marker is not required to display the augmented reality.

Augmented Reality Tools

Here is the list of 5 AR tools that can be used to develop applications for smartphones and tablets and the toolkits are mostly categorized as open source and proprietary.

  • ARToolKit

It is an open source computer tracking library that is used to create strong AR applications. Video tracking capabilities are there in order to calculate the camera orientation and position relative to the markers in the real time. A virtual camera can be positioned once the real camera position is known.

There are some key problems related to the augmented reality that have been solved by using this toolkit.

  • Virtual object interaction
  • Viewpoint tracking

Features of ARToolkit include:

  • Can track single camera position or orientation
  • Comes with a complete source code
  • Any square marker patterns can be used
  • The tracking code is available
  • Can be used on different platforms like Windows, Linux, Mac OS

  • DroidAR

It is also an open source framework and is able to add location-based AR functionality, especially for Android apps. Location and marker based AR is supported by this framework. Some of the features include:

  • Gesture detection
  • Marker detection
  • Static ad animated 3D objects support

  • Vuforia

The SDK offers a superior vision-based augmented reality platform. It also offers a wide set of features and various capabilities. This gives the developers a freedom to extend the vision without any limitations.

It allows to write a single native application that can be used in various smartphones and tablets using the major platforms like Android, iOS and Unity 3D.

Some of the new features of Vuforia 4.0 are:

  • Object recognition

This is one of the most requested features that enable the apps to recognize and track a range of objects.

  • Object scanner

It is an Android app that is used to create object targets. It provides a real time visual feedback as the object is scanned and allows the developer to test and adjust the target before the start of app development.

  • iOS 64-bit support

The new version has support for iOS 64-bit. The developer gets the ability to create great user experiences on most of the compatible iOS devices with richer graphics.

  • Goblin XNA

This platform is basically used for 3D user interface research. It also includes the research for mobile AR and virtual reality as well and is more emphasized on games. This SDK is written in C# language and is based on the Microsoft XNA platform.

The platform supports 6DOF (six degree of freedom) position. The orientation tracking use marker-based camera tracking through ARTag with Open CV.

Networking is also supported by this platform and it also includes a 2D GUI system to allow the creation of 2D components.

  • Metaio SDK

The SDK offers the following features.

  • Support for 2D and 3D image and objects respectively
  • Face detection
  • SLAM and location tracking
  • Barcode and QR code scanning
  • Gesture detection
  • Visual search

A private AR scripting language, AREL (AR Experience Language) has been developed by the SDK. This allows the developer to create AR apps by using common web technologies like JavaScript, XML and HTML. The created apps support major platforms like android, iOS, Windows, Google Glass, Vuzix M-100, Unity, etc.

Augmented Reality Benefits

  • It has revolutionized the mobile user experience, similar to gesture and touch in the mobile phones.
  • Mobile search will become invisible in the near future and this will reduce the search effort for users.
  • It has a solid history as an interface technique.
  • It also improves mobile usability by acting as the interface and it requires little interaction.
  • It is unique and different from the other applications.
  • It promotes virality by enhancing the desire of users to share their creations with their networks.

What’s in Future?

There will be tremendous virtual reality applications in the future and the biggest advantage will be the bridge that is gapped between the digital and the real world.

Mobile AR applications are rapidly growing due to their easily downloadable features on any smartphone. It will bring a variety of immersive experiences for the user in the following ways.

  • Digital marketing

AR is recognized as an enhanced marketing application that most of the users can engage with at home or anywhere they want. The key digital aspects include augmented packaging, geo-localized apps and interactive consumer products.

  • Education

The educational resources are enhanced by AR systems and can also be used to re-create the historical events by adding 3D images to the books. AR will be extremely benefitted for the educators in the classroom settings and during presentations as well. The text on the pages will be normal, but the students will be able to see dynamic 3D computer graphics hovering over it.

  • E-Commerce

It offers a virtual fitting room that allows the users to try different apparels on live. The access will be through websites but it will result in lower return rates.

The future is clearly bright; even it has found a way into our mobile phones and video game systems. Virtual reality will also change the way of playing games.

AR is an exciting development and it has the power to take the mobile user experience to the next level. It offers users the value that they have been waiting for so long on their mobile phones. The users will be able to receive a simple, convenient and just-in-time service and information.

Important occupations will use AR systems to visually superimpose their current solutions. There are privacy concerns that are coupled with AR and this will make the users to point their phones at people and even strangers as well. People may or may not put the information about them online.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing iPhone app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

4 Critical Tips To Change The Way You Approach Text Message Marketing

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4 Critical Tips To Change The Way You Approach Text Message Marketing

Mobile usage among the world’s population is steadily growing, to the point where it’s becoming the default method for using the Internet. And as it happens, text messaging is the favored means of communication for mobile users. Therefore, it’s imperative for any company that wants to build and maintain a good relationship with their customers to make SMS a significant part of their marketing strategy.

text message marketing

According to the article “How Ecommerce Companies Can Use Text Messages to Engage with Customers”, people check for and respond to their text messages more often than they use their email. With that in mind, here are some ways that companies can use SMS to engage with their clients.

Your marketing campaigns need to reach the people where they’re at, and today that means mobile phones and texting

First, Some SMS Particulars

Text messages max out at 160 characters, but the first 20 characters are typically saved to identify the sender. Twitter, for instance, has a 140-character limit, with the first 20 characters already set aside for the user name.

Co-ordinate Your Email And SMS Marketing

Make your email messages mobile friendly by using short subject lines, and embedded links to your website, text message sign-up page, or social media page. It’s important that your various marketing tools are in harmony with each other, so having texts that let customers get something via their email, or sending emails that reference SMS promotions, is a smart strategy.

After all, not everyone is into text messaging … yet. In the meantime, you have to make sure that those non-texters aren’t left out in the cold.

Polls, Contests, And Other Promotions

Even though people respond to an SMS more often than they do an email, you still need to give the people what they want. You want to build relationships between people and your business. People want to be entertained and have fun. You could combine both of these worthy goals by holding a trivia contest via SMS, focusing on something that has to do with your business (though the criteria of what constitutes relevance can certainly be stretched quite a bit). You can do all of this by using a web to sms platform.

For something simpler, try sending out a quick poll, perhaps a short multiple choice questionnaire. Again, make it something that has to do with your actual business. If, say, you owned a pet-grooming and boarding service, it could be a poll on their favorite pet, choosing from the choices you provide.

People want to save money, and you can accommodate this and build interest at the same time by sending out an SMS message that promises a coupon code to anyone who responds to the original message. You could send it to their email account, which of course means you’ll need that information, which gives you another point of contact with a future customer.

Keep Customers In The Loop

Consider sending out an SMS message informing a customer when their order has shipped. If your establishment has changed their hours of operation, let them know. Perhaps even send out advance word on an upcoming sale or other promotional event, giving little hints and building up anticipation.

Customers can keep you in the loop as well, by prompting them via text to check in using a location-based service such as FourSquare or Navipedia. Give people incentives (e.g. coupons, discounts) for checking in.

This is a respectable selection of ideas to get you started with text message marketing. Check out some more inspiration at “Mobile Marketing Tips to Increase Sales & Leads”. Once you get some practice, you’ll become a text message rock star, bringing in new customers with ease!

Tizen Developer Summit 2015 To be Held at Bangalore on July 30-31

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Tizen Developer Summit 2015 To be Held at Bangalore on July 30-31

Tizen Developer Summit  is a technical event for application and platform developers who are willing to learn more about Tizen which is an open platform that powers a wide range of smart devices which includes the Samsung Z1 smartphone too. This conference will feature some amazing technical content for App developers, platform designers, ISVs, OEMs, hardware vendors, software vendors, open source enthusiasts and anyone who wants to learn what is Tizen and how it functions.

Tizen Developer Summit
Tizen is a game changer as it is open source and provides an excellent experience for both native and HTML5 application developers. Programmers acquainted with web programming or C can develop cost effective applications in a short time with Tizen. In addition, popular development frameworks such as Unity3D and Cocos2d-x can be used to rapidly deploy applications into the Tizen Store.

Tizen was designed to be efficient and scalable, and to be used for virtually any type of device with a screen and a network connection. Platform developers who are building embedded devices are encouraged to use Tizen as a base platform, and take advantage of years of engineering and tuning.

Tizen Developer Summit offers an excellent opportunity to learn from the core Tizen developers and understand the technology behind the Tizen platform, App development and porting, and monetization through the Tizen Store. Tizen events are the best way to interact with the companies and developers working within the Tizen ecosystem.

Tizen Developer Summit 2015 shall be one of the largest, info-packed, practical technical conferences in the region.

Tizen Developer Summit 2015 is happening in The Ritz-Carlton which is one of the newest 5 Star hotels in Bangalore on July 30th and 31st.

Register Here: http://tizendevsummit.com/registration.html

Things to consider before selecting a particular business internet service provider

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Things to consider before selecting a particular business internet service provider

Business internet is one of the most trending things in today’s world. Running business in internet does not need a lot of capital and is quite hassle free. The only thing you need is a stable internet connection that would help you to go for a stable online business. A good internet service provider provides the best of business internet that helps you to run your business in a more smooth way.

Business-Internet

There are certain things that you need to know while choosing the best internet service provider. The better the quality of your internet connection, the better your business will run. The foremost thing that you need to check in this domain is the speed of the internet connection. It is really disgusting when you cannot load different pages due to a slow internet connection. Thus in consequence, your business gets a major setback and you start going through loss. So an internet service provider that provides a top notch speed is really great for any business.

Look for the connection providers that have a good name in your locality. If the connection is down in a frequent manner then it is surely not a good one for your business. So before you select any particular name go for the ones that provide you steady connection. The speed fluctuations or frequent server errors can really be a major setback for your business and so the business internet is not appropriate for you at all. So before you go for any particular internet service provider try to ask your friends and other  people who have an online business. They can help you a lot to get the best possible help in this domain.

A good customer service is another important point that you must stress on. Many people who run business online look for internet service providers that provide internet connection at cheapest rates. They forget to check about the customer service help provided by the internet connection provider. At times of a crisis, a good customer service department can help you to avoid the loss in your business. So you must take your time and spend a bit of money in order to get a reliable customer service.

While choosing the best internet service provider you need to be a bit more cautious. You must be aware of the all the documents and go through them before you decide to get the internet connection. It has been seen that many of the service providers ask their customers to get in to long term contracts and avail features that are not so necessary for them. The terms and conditions must be quite clear and there should not be any kind of hidden clauses. So try to know what you are getting while you are going for one particular internet connection service provider.

These are some of the points that you must consider before you select a particular internet connection service provider. Business internet must be steady and the speed must be top notch in order to run your business effortlessly. So think twice and act wisely before you go for any particular service provider.

4 ways to generate profit with Netsuite

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4 ways to generate profit with Netsuite

Netsuite is one of the most renowned cloud based business management software solution that provides support to companies and enables them to collaborate with the vendors, customers and partners. It eliminates the use of onsite hardware and software while offering a variety of built in resources that can help in generating profit. For generating profits and revenue in a business, Netsuite can help you in a variety of ways.

increase profit with netsuit

Turning the leads to target:

Netsuite is one such application that can help you to convert the leads into targets. The software can create certain programs like outbound email which can nurture the targeted customers for purchase. When it comes to marketing, the software can store information regarding the prospects of the business and what sort of communication can lead to sale. Nurturing the leads and categorizing them into targets becomes quite easier with the use of Netsuite application. A simple connected system can convert the leads into targets very easily and thus help in generating more of revenue.

Providing efficient customer support:

A good business must have an efficient customer support system. Netsuite is one such comprehensive web based solution that provides the best of customer service in any business. In order to retain the existing customers and also attract the new ones, a good customer service is very essential. This web based solution can track the customers, manage phone calls and also initiate follow ups for growth in business.  Tracking the attributes of a customer is also possible with the help of Netsuite. This includes tracking the purchase history, the recent purchase of a customer and then effectively increases the sale of products through effective marketing.

Effective marketing through simple outbound emails:

Marketing through emails is one of the most effective medium to communicate with customers. The simple and easy email interface is really great to send emails, track the sent messages and even upload new kind of email templates. Thus proper marketing with the help of email becomes easier with web based solutions like Netsuite. Reaching to customers is now very easy when you go for Netsuite. Sending emails and marketing about the business seems quite easier with the help of Netsuiite software solution.

Managing events in a seamless way:

Managing any kind of events for your business is very easy with web based solution like Netsuite. The capability of managing events and even tracking them is possible with the help of Netsuite. One can create all the necessary details about the event like event details, targeted list, invite guests and even track the responses of the invitation.

So these are some of the ways through which one can increase the revenue of a business to a great extent. Most of the businesses prefer in various sectors prefer to use this business management software solution for better growth and prosperity. Be it the healthcare industry or the financial sector, everyone prefers to use Netsuite for better results. Generating profit and increasing the sales is quite seamless with the use of this cloud based software solution. One of the most renowned software solution Netsuite is really helpful to increase your business profits in any domain.

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