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Sustainable IT Leads to Significant Benefits but Is Currently Still Not a Focus for Most Organizations

sustainable it

While half of firms have defined an enterprise-wide sustainability approach, less than one in five (18%) have a comprehensive sustainable IT strategy

Paris, 25 May 2021 – According to a new report from the Capgemini Research Institute titled “Sustainable IT: Why it’s time for a Green revolution for your organization’s IT,” firms who have developed a thorough roadmap to accelerate sustainable IT adoption have achieved higher ESG ratings (61%) and customer satisfaction (56%) as well as tax savings (44 percent) as a direct effect of long-term IT strategies Despite this, organizations are still largely uninformed of how to implement sustainable IT practices and proactively address the environmental impact of enterprise-IT, with just 6% of businesses having reached a high degree of sustainable IT maturity.

While technological solutions can aid in the resolution of environmental challenges, IT as a whole has its own carbon footprint. The new analysis identifies the fastest-growing areas of enterprise IT emissions and lays out a three-stage roadmap for businesses to develop and implement sustainable IT policies.

Also contribution of Capgemini to join hands with India to donate Rupees 50 crore for setting up healthcare facilities.

Sustainable IT

Organizations, on the other hand, do not yet see sustainable IT as a priority or a tool in their overall sustainability agenda or journey to decrease their carbon footprint: according to the survey, just 22% aim to eliminate more than a quarter of their carbon footprint with sustainable IT in the next three years.

sustainable it

The environmental effect of IT is often unknown by businesses. With 57 percent of respondents uninformed of their own organization’s IT carbon footprint, there is a glaring knowledge gap concerning the environmental effect of IT. The banking and consumer products industries have the greatest awareness levels (52 percent and 51 percent, respectively), while the industrial manufacturing industry has the lowest (28 percent). Only 34% are aware that the manufacture of mobile phones and computers has a bigger carbon impact than their use during their lives.

This knowledge gap is exacerbated by the fact that sustainable plan now receives less attention and funding than other green efforts. When it comes to strategy, half of the companies have created an enterprise-wide sustainability plan, but just one-fifth (18%) have a complete sustainable plan with well-defined targets and timetables.

The majority of businesses lack the necessary tools and standards to assess IT’s environmental effect. Only 29% employ carbon assessment tools, and only 34% believe sustainable plan is on their board of directors’ agenda. Only 23% of firms track and monitor greenhouse gas emissions, indicating that KPIs are not widely used to track and assess progress for corporate IT sustainability. In all, just 1% of people have met their goals. Only 27% of firms have standardized the process of assigning a carbon cost to IT activities, which may enable businesses across departments to understand the effect of their IT footprint.

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High maturity organizations derive more benefits

The technology industry is ideally positioned to influence and advocate for policy change. Technology companies are taking aggressive initiatives to decarbonize their IT operations, services, and products, with many participants announcing carbon-neutral ambitions. As a result, many businesses are seeking the IT industry to assist them in establishing long-term IT strategies. According to the Capgemini Research Institute, 52 percent of companies believe technology businesses should include a sustainable plan factor into their goods and services, 61 percent want tech businesses to assist them in measuring their IT’s environmental effect, and 45 percent are prepared to pay up to 5% for sustainable IT products and services.

Sustainability plan

“Sustainability must be at the core of our global effort for post-pandemic recovery, and IT cannot be neglected. Organizations need to recognize and act on the carbon cost of our digital world by accelerating the move to business models which are supported by sustainable IT capabilities,” says Cyril Garcia, CEO of Capgemini Invent and Group Executive Board Member, Executive sponsor of the Group CSR program.

“Organizations must have the diagnostic tools, strategies, and a roadmap in place to accelerate their journey towards decarbonization. Endorsement from all stakeholders in the organization will be critical for success along with sustainable software architecture and change in employee behavior. Beyond the environmental imperative, the business benefits are compelling in terms of bottom line, social status and customer satisfaction.”

The report concludes with a three-stage roadmap to accelerating sustainable, which includes:

  • Setting the foundations with a sustainable strategy that aligns with the organizational sustainability strategy
  • Creating a governance process with a dedicated sustainable IT team and support from leadership
  • Operationalizing sustainable initiatives with sustainability a key pillar of software architecture

You can download the report here: 

Sustainable IT is the backbone of a greener future

Report Methodology: Capgemini Research Institute

The Capgemini Research Institute polled 1,000 businesses with yearly revenues of $1 billion or more to learn about their long-term IT plans. Insurance, retail, consumer products, banking, energy and utilities, life sciences and healthcare, automotive, telecommunications, industrial manufacturing, technological services, and the public sector were among the companies involved. Human resources, finance and marketing are examples of such functions.

sustainable it

GTA 6 – This Is What E3 Has To Say About GTA 6 Release

This Is What E3 Has To Say About GTA 6 Release

Fans are getting incredibly excited for a potential Grand Theft Auto 6 announcement at E3, thanks to some interesting posts by E3 that happened over the weekend. As the days, weeks and months go by, without us getting any information on GTA 6 from Rockstar people are starting to get impatient, and they’re also turning their attention to the one of the most popular video game conference and convention in the world i.e., E3- Electronic Entertainment Expo which is back this year.

It was canceled last year in 2020 due to the pandemic, but this year it’s happening through June 12th through the 15th and E3 is where the biggest developers and publishers showcase their new products, games, updates, expansions, and talk about the future- it’s a really fun week for gamers usually filled with lots of news. So let’s get straight into it.

GTA 6

GTA 6 E3

E3’s Twitter account which has a huge following of 2.3 Million, they were responding to a few fans the other day and most popular video games series GTA 6 ended up being the topic of question (we cannot not expect fans to bring it up, now) the first question was asked by a user that goes by the name “GTA 6 NEWS & LEAKS” and they literally just asked E3 “Can you answer my question please? Can we expect Grand Theft Auto 6 announcement at E3 in June? 

GTA 6 tweet

And this question prompted a response from the E3 Twitter account where they attached a GIF of someone patting stitch from the movie Lilo & Stitch (how subtle!)

GIF of someone patting

It’s pretty clear from the GIF that E3 is patting all the fans on their head and asking them to be patient (which is not very easy). So it pretty much looks like GTA fans have no other option other than to be patient for the one of the most popular games and this response by E3 doesn’t necessarily mean that the announcement is imminent but the fact that they responded is interesting. E3 responded again to the same user who ended up asking once again “Once again can you answer my question, is Grand Theft Auto 6 getting announced at E3 in June? Please and thank you.” The response from E3 is kind of hysterical…….

E3 tweet

Again, this doesn’t necessarily mean anything, it’s just funny how they responded. The last response that someone was able to get was on May 13 where a user asked “Hey @E3 I know you probably won’t or can’t answer this but any chance we will see gta expanded and enhanced at the event this year”. To which E3 responded:

E3 tweet

So finally we got some words other than just a GIF and I think this means that all the other responses that we’ve been getting don’t indicate anything as such, it’s just E3’s Twitter account trying to engage with fans on their social media platforms. In fact, if there’s going to be any sort of announcement at E3, there’s probably a bigger chance that we end up seeing the expanded and enhanced version of Grand Theft Auto 5 getting an announcement rather than Grand Theft Auto 6, that has to come out first before we get anything else or it would just steal all the hype away.

Most popular video games

The fans of Grand Theft Auto 6 are going to have to cool their expectations at least for some time because Grand Theft Auto 5 expanded and enhanced standalone GTA online has to come out first before we’re even going to get an announcement. But there are two things that should get all the fans excited, number one being- Rockstar has a history of making big-time announcements at E3 like the GTA 4 announcement that occurred at Xbox’s conference and the PlayStation 4 announcement of Grand Theft Auto 5 which happened at Sony’s press conference. 

This Is What E3 Has To Say About GTA 6 Release

You can watch the entire press conference here: The Entire Sony Press Conference – E3 2013

You can find the tweets from their official twitter account here: E3 Twitter  E3 Tweet

Link to their official Twitter account: E3 (@E3)

The link to their official website: e3Expo

Rockstar Games official website: Grand Theft Auto V

We would love to hear your thoughts in the comment section below. Do you think that E3 engaging with their fans on Twitter about Grand Theft Auto and GTA 6 questions means something? 

GTA

Rasa.io(2021): Must Have Marketing Automation and Personalization Software

rasa.io

Have you ever struggled to choose the right software for sending customized letter for your subscribers? Rasa.io is here a perfect solution for your problem which is known best for its personalization and automation of the newsletter. It sends an automated newsletter allowing you to get the right topics of the content to the right people and also helps in gaining the trust of the customer for your brands.

This software is very time efficient, all you have to do is select the content and source while the rest it can handle. If you want to supercharge your newsletter, rasa.io is the best for that. It also makes sure of the fact that each of your subscribers receives a unique newsletter. Beside this, let us introduce you to all the amazing features of this software.

Features that you will immensely appreciate :

From customization of the newsletter to analyzing the metrics, all can be done here. Let’s discuss the features in more detail:

Personalization: 

Rasa.io ensures that each and every subscriber receives a completely custom newsletter which in return makes the subscribers feel that the brand is more trustworthy and valuable.

rasa.io

Analyze the Metrics:

With the help of this feature you can easily observe the engagement metrics. After sending the individualized newsletter you can view the open and click rates. The more quality content you will provide the more the audience will read.

rasa.io

Strategic Insights:

It is very important to understand your audience, for that you have the insights of the customers about what topic they are really interested in, so that you can deliver your content more accurately.

rasa.io

Featuring your content:

You can input any of the featured articles in the newsletter whether it is self written or extracted from some other source like Twitter, Facebook etc.

rasa.io

User Interface:

Rasa.io is pretty easy to set up, all you have to do is enter your email and your website so that the A.I. Can easily do the setup by pulling out the logos and colors. You can even edit the logo with the help of the simple editors and can even add notes in your newsletter for providing them the details about some important updates. Now, for customizing your newsletter you can detect the templates and change their fonts, colors and layout.

Pros:

  • The quality content provided to the customers are invaluable
  • The newsletter easy is quite easy to-do task
  • The support system is extremely helpful and responsive.
  • The admin dashboard can be used easily
  • Able to curate appropriate articles
  • You can view the open and click rates.

Cons:

  • Templates are not much customizable
  • There is lack of availability of printing the branded reports

Unique Selling Point:

The unique feature is that if you want your particular set of articles to be included in every newsletter then you can simply click the icon of the lightning bolt present in the row for boosting your post. After that the AI will automatically curate the remaining newsletter. 

Lightening feature

For adding the custom copy to your newsletter, there are basically two ways you can go through, the first one is to write a singular letter for every person present in your list. You can even make it attractive by adding banners, brands.

Customization

You can add square images which are best for ads and promotions.

Ads and promotion

 Moving forward to the next step you can do is the article setting where you can set the number of articles, maximum article count as well as maximum article per source.In the Send Settings, Rasa AI is well capable of selecting the subject line for each subscriber. After that you can check the preview and add the contacts by CSV or by integration of the third party app.

Import contact

Finally, you are all ready to schedule the newsletter, the newsletter will automatically be sent on the scheduled time.

Schedule

Use Cases:

  • Real Estate
  • Small Business
  • Marketing
  • Associations.

Integrations:

Rasa.io has integration with several platforms listed below:

  • Mailchimp
  • HubSpot
  • Shopify
  • Zapier
  • Infusion soft
  • Send fox
  • Salesflare
  • Desk era
  • Stripe
  • Word press
  • Re plug
  • Active campaign
  • Sales force
  • Sync spider
  • Pipe dream
  • Pabbly connect

Know more alternatives of mailchimp.

Integrations

Alternatives Of Rasa.io:

There are a wide range of alternatives available for rasa.io, among which the most recommended are mentioned below.

Exceed.ai:

This is an intelligent virtual assistant which can automatically engage all the leads. It is very helpful for the marketing teams for driving more customers from the website and email sightseers. It is cloud and web based platform

Features:

  • The Artificial intelligence is capable of understanding and responding to the leads’ conversation
  • Automatic Updates of the CRM 
  • Personalization can be done via proper use of filmographies and the data of the customers
  • Availability of Dynamic Nurturing

Salesflare:

This software allows you to manage your sales like a pro with the use of CRM that keeps itself upto date. It is a Cloud and web based platform. Besides, it is also available as a desktop and mobile version.

Features:

  • Management and Delivery of the content
  • Calendar System
  • Personalization and Management of Campaign
  • East automation of address book based on email signatures

SmartrMail:

This is well recognized for its email feature. It helps to send the emails to the customers very efficiently and collect more sales for you. You can even find its integration with Shopify, WooCommerce, BigCommerce  and Neto.

Features:

  • Abandoned Cart Emails via which you can easily recover the lost sales
  • Triggered Email Marketing
  • Availability of AB Testing
  • Subscriber and Template Management

Pricing:

pricing
Number Of ContactsPricing
Upto 3500 Contacts$49 per month
Upto 5000 Contacts$79 per month
Upto 10,000 Contacts$121 per month
Upto 12,500 Contacts$142 per month
Upto 250,000 Contacts$1364 per month

You will also get a free trial of two weeks

For Enterprise and Association: Contact the vendor

Feature in Free Version:

  • Removal of rasa.io branding on footer
  • Email and Chat Support

Features in Pro Version:

  • Unlimited Integrations
  • Multiple Newsletter
  • Uncapped Sources
  • Content Library
  • Additional Users
  • World Class Support

Read more articles and upgrade your knowledge on TechGYO

Final Verdict:

UI Ratings: 9.5/10

Features: 9/10

Pricing: 8/10

1000+ Captivating YouTube Thumbnail Templates That Will Boost Your YouTube Traffic

youtube thumbnail

An impressive and eye-catching thumbnail, that is what you need to increase the traffic of your channel. If you are a YouTuber, you might often find it difficult to creating YouTube thumbnails for your content. Sometimes it even happens that you don’t even know the YouTube thumbnail maker website from where you can create a perfect thumbnail online without downloading the softwares or applications on your system. Even if you know some websites, probably they are premium and costs you a hefty sum of cash.

Here we have come up with the ideal solution for your problem. Read the article and explore the most amazing free YouTube thumbnail maker websites available on the internet to make your thumbnail tantalizing.

What is the need of Thumbnail?

What is the need of Thumbnail?

Whenever you open any video platform like YouTube, the first thing all you watch is the thumbnail. If the content thumbnail is not able to make you dive in the video then you will lose your viewers and subscribers. You can even say that all the Thumbnails play the role of marketing for your content, so it is very important for you to choose a YouTube thumbnail maker tools for creating YouTube thumbnails to be perfect.

Your thumbnail should clear, focused, high contrast, close up faces, insanely compelling images.

Best Free YouTube Thumbnail Templates:

Here is the most captivating list of YouTube thumbnail templates along with the links to make your task easier. So let’s get started!

Canva:

This is the graphic designing platform providing the user an ocean of hypnotic templates for their various kinds of business. Besides that you can even design your customized logo, poster, infographics etc.

Canva

Source: Click Here

Edit Template link: Click Here

Total Template: 1000+ templates

Snappa:

It is cool and free graphic designing platform for creating YouTube thumbnails whuch are click worthy in just 60 seconds. If you are newbie, you don’t have to panic on how to use because they even provide you a tutorial.

Snappa

Source: Click Here

Edit Template Link: Click Here

Total Templates: 100+ templates

Crello:

This is the free and simplest graphic designing platform yet allows you to create an impressive thumbnail for your videos.

crello

Source: Click Here

Edit Template Link: Click Here

Total Templates: 300+ templates

Artboard Studio:

It provides free and customizable templates for your Youtube thumbnail. You can easily design, animate and present your projects with the vast library. 

artboard studio

Source: Click Here

Edit Template Link: Click Here

Total Templates:1413 templates

Fotor:

This platform provides fantastic editing tools for creating YouTube thumbnails of your YouTube videos. Along with the text and the designs you can also insert emojis and stickers to make it more cool.

fotor

Source: Click Here

Edit Template Link: Click Here

Total Templates:1500+ templates (Pro Version is also available)

PicMonkey:

This platform provides a free trial as well as allows the users to create some scroll pausing YouTube thumbnails.

PicMonkey

Source: Click Here

Edit Template Link: Click Here

Total Templates:1000+ templates (Pro Version is also available)

Backgrounder:

Among all the other platforms, consider this website is quite unique. It is fun creating YouTube Thumbnails here because of the customization and the tools they offer. I’ll assuredly recommend this one.

backgrounder

Source: Click Here

Edit Template Link: Click Here

Total Templates:4 templates 

Viseme:

This youtube thumbnail maker website makes your thumbnail look more professional and eye-catching. You should definitely check this out!

viseme

Source: Click Here

Edit Template Link: Click Here

Total Templates:500+ templates

All these are the thoroughly examined free YouTube Thumbnail creating websites gathered for offering you all the information. Hope you liked the article. In case if you know any more of these free YouTube Thumbnails you can share with us by commenting down below.

Flipkart Kirana Partners Register Growth Of Average Monthly Delivery Incomes by 30%

Flipkart online has recently updated that they are successful in making an increment in the average monthly delivery incomes of kirana partners by almost 30% in this pandemic. With this testimony, Flipkart online has proved its allegiance to its retailer partner. They have even promised that they will create a new pathway through technology to strengthen the average monthly income.

flipkart kirana

Flipkart Group is one of the largest growing e-commerce firms established in 2007, consisting of small platforms like Myntra, Flipkart, and Flipkart online Wholesales. This firm has empowered small businesses, retailers, merchants, consumers to be a part of this great digital uprising. The all-new launch of this Flipkart Wholesale has played a huge role in this pandemic by speeding up the growth of the retailers and MSMEs present in India.

Flipkart online shopping

The Flipkart online has also mentioned that the monthly salary of the retailer present in South India has increased to a large extent and then the following cities from East, West, and North India. The highest elevation in the salary of the kirana partners was reported in Hyderabad followed by Bengaluru, Pune, Ahmedabad, Mumbai. This retailing scheme conducted by the Flipkart online firm has helped them to stay stable in their field even in this COVID-19 crisis.

The main agenda of the program, which was initiated in 2019, was to expand its approach to a vast extent by reaching out to Tier2 and Tier 3 cities. This extra source of income has supported the kirana partner to reserve some amount of the money for their children’s education and also to fulfill the essential needs of their families. Other than that they also wanted to reach out to the retailers and collaborate with them so that they can jointly provide their service to the customers. The company is also well capable of making contact with millions of retailers residing in nine different cities across the country via their special service name Flipkart shopping Wholesale’s Best Price cash and carry business.

The retailers are provided with an extensive variety of commodities at a very reasonable price. Along with this they also get the privilege of making delivery of the products to the customers at doorstep followed by successful and suitable payment options. Under this scheme, everything from transportation to logistics was managed very efficiently by successive collaboration with the suppliers so that the customers don’t face any problem while ordering and receiving the products during the lockdown.

flipkart

The most convenient payment methods available are Cash On Delivery, Payment via Debit and Credit Card, No Cost EMI. They also have made available the option of easy return of the products if it was not delivered by them accurately. The Flipkart online shopping Group in collaboration with Myntra holds a standard position in the fashion industry and it is doing the same with the Flipkart online shopping Wholesale business by upgrading the mode of business via technology.

Flipkart online shopping is a safe and reliable way to buy products. Click here to know more.

Rajneesh Kumar, Senior Vice-President and Chief Corporate Affairs Office at Flipkart, said, “The Flipkart online shopping Group is committed to the development of Kiranas across the country through innovative partnerships to augment their incomes and equip them digitally. As one of the oldest and most trusted forms of retail in the county, kiranas are an essential part of the retail ecosystem in India and we, as a homegrown organization, have been engaging with them in various ways to re-position and re-invent them as convenience stores from an e-commerce perspective. Doorstep deliveries to customers have been one of the most successful kirana programs, and it gives me immense pleasure to witness the growth and prosperity it is creating for our kirana partners.”

What are the Most Important Considerations When Choosing a Business School?

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Given the expense of business school and the high demand for an MBA degree, it can be difficult to know which school is going to be best suited for you. Choosing a school is a daunting task that will require much consideration and research. While many factors should go into your decision-making process, this list has been compiled for some of the most important considerations when choosing a school.

best business school

Questions to Consider

Do You Have a School in Mind?What Type of Business School is Ideal for You?

If you already have a school picked out, then this question is answered. However, if you are less clear on where you want to attend business school, then the next question should directly follow.

When considering which type of business school is best for your MBA, you will want to consider what type of program fits your career goals the best. If you are planning on immediately working in an executive role upon graduation and do not plan on returning to full-time study, then a top undergraduate business program or a master’s in management might be better options for you than a full-time MBA program.

Where Do You Want to Go to School?

The location of your MBA program is also a vital consideration. If you are very familiar with the location of the business school and can visit campus during your application process, then feel free to consider that factor. However, if you are unfamiliar with the location (or fear it will be too far from home), then this should be taken into consideration when choosing where to attend.

Do You Have the Time to Attend? Will Studying Online Help?

If you plan on having a work-life balance, then consider whether or not you can commit to studying for 2-3 years. For example, if you are capable of working 50 hours per week, will you be able to allocate enough time to study?

Have you considered whether you want to study an MBA program online or in a more traditional setting? Both options have their pros and cons.

Are There Other Factors That Are Important to You?

Apart from the factors above that should be considered when choosing a school, there are other considerations. These include (but are not limited to): location of the business school,cost of living in your chosen location,where you will be living after graduation, cost of living in the city you are hoping to move to upon graduation, and cost of living within close proximity of your school.

What Type of Financial Aid Will You Receive?

Financial aid is an essential component when deciding where to attend business school. However, financial aid can also be very complex. Many schools offer need-blind admissions (meaning they do not require applicants to demonstrate financial need), while others do require a higher GPA or admission test scores as part of the application process. Regardless, you should take into consideration the average financial aid package that is provided by your likely target school. 

Who is Your Target MBA Applicant?

Your target MBA applicant should be a clear image of who you are as a person and what you are pursuing in your career. This can vary greatly, but it is important to consider the following: career goals, current job responsibilities, the type of job you will be pursuing upon graduation, and whether or not your company offers tuition reimbursement.

What Other Considerations Are Important to You?

The above questions are not all-encompassing. They are just some of the more important questions from an admissions perspective when choosing a business school to attend.

You may have already made your decision on whether to study for an MBA. If not here is more information on how you can study and the benefits of an MBA program.

How can you study for an MBA?

MBA degree programs are often long, intensive, and expensive. So it’s important to know what you’re getting into. There are two main forms of studying for an MBA:

Online

While a lot of MBA programs are now offered completely online, they can be difficult to study for. Most people think of studying in terms of opening a book and reading it cover to cover, but an online course takes away the book, leaving only a computer where you can read whatever you want.

Online courses require you to find and read material on your own. Although there are some resources available, you have to do most of the work yourself – and that can be very time-consuming.

Online courses also tend to have more open-ended questions than offline courses, which means that you need to work harder at understanding the material and what concepts it applies to your situation.

Offline

Most offline MBA programs are taught in a classroom setting. While there are some benefits to this, one drawback is the tedium of being in a classroom all day with other students. It can also be hard to concentrate and retain information since you’re not getting any one-on-one attention from your instructor.

In addition, because of the location of most MBA classrooms (big city), you may have to travel and stay overnight. This can make it difficult to attend if you have a full-time job – and with the cost of an MBA program, you want to get as much out of it as possible.

The Pros And Cons of Getting an MBA

Is It Worth the Price of Admission?

The benefits of an MBA degree are well-documented. However, there are also plenty of drawbacks that one needs to consider before enrolling in the program.

Some people argue that the investment in an MBA is not worth it because they can get a high-paying job without a degree. Others say that it is worth it because they can find a higher salary after graduation.

The decision to pursue an MBA degree is a personal one and should be carefully weighed before making any decisions.

The Advantages of Getting an MBA Degree

An MBA degree is a requirement for many high-level jobs in the corporate world. The advantages of getting an MBA degree are that it provides an opportunity to study and learn from top business leaders, it is a qualification that gives you an edge over other candidates, and it helps you develop essential skills such as leadership, management, and communication. 

The disadvantages of getting an MBA degree are the high tuition fees, the long duration of study (around two years), and the heavy workload.

The Disadvantages that You May Not Know About When Considering a Graduate Degree

Graduate degrees have become a necessary stepping stone to success in today’s society. However, there are many pitfalls that people may not know about when considering a graduate degree. Here are the disadvantages that you may not know about when considering a graduate degree:

– You may find yourself without a job due to an oversaturated market for MBAs.

Competition in the job market is one of the biggest factors that people consider when entering an MBA program. However, you may find yourself without a job due to an oversaturated market for MBAs.

– You will be paying for expensive tuition fees and interest rates on student loans.

For many students, the most significant financial burden that they will ever face is paying off their student loans. Students who pursue an MBA are at risk of this enormous debt. Generally, your improved employability should more than compensate. It’s important to remember that this is an investment in your future and once completed it can’t be taken away.

– The cost of living will be higher in most metropolitan areas where more jobs are available

The cost of living may be higher, however, your disposable income will increase after graduating from your chosen MBA program.

There is no guarantee that you will find the perfect job after completing your degree.

There are no guarantees in life. What you can be sure of though is that your chances will improve significantly when compared with those that haven’t completed an MBA.

The Decision That You Make Will Be Yours To Make

There are many advantages and disadvantages to gaining a graduate degree. The decision that you make will be yours to make, but it should be carefully considered before making any decisions.

There are many advantages and disadvantages to a graduate degree, but you should consider the possibilities that an MBA degree can offer before making any decisions. While the decision of whether or not to get or attain an MBA degree depends entirely on you, hopefully this article has helped you better understand the potential benefits and disadvantages of getting an MBA degree.

Getting a skilled job usually requires more education than just a bachelor’s degree. However, many people ignore their career paths when they need more education. An MBA may be the right choice for some people who want to develop themselves within a specific field of business management. It may also help you find a new job in an industry that appeals to you even if it doesn’t necessarily require it.

Top 13 Best Video Marketing Tools for Marketers

Nowadays, marketing can be done in a variety of ways – with video being one of the most common methods. However, with the high number of marketers using video, it’s quite hard to win that competition. 

video-marketing-tools

If you want a chance at snatching the top, you’ll need to find the best online video marketing services. This article will give you a couple of ideas into how to turn the market wheel in your direction.

Challenges of Video Marketing

Video marketing has many benefits, the first one being that it’s easy to share. If you use effective video marketing software to create some good content, then you might just attract more customers than usual. In fact, 74% of the marketers state that you get better returns with video content as compared to static imagery. 

The world is changing, going from digital marketing to video marketing. With that in mind, since so many people are using video to improve their business strategy, it’s rather difficult to paint yourself as a better fish in the pond. Since so many are making use of it, you’ll likely have a much tougher competition to deal with.

The Need for Memorable Content

Since more and more people are trying to get to the top of the marketing chain, certain steps would have to be taken. For the product to be successful, the marketer must ensure they offer memorable content creation – the kind that is quick in delivering the message but also catchy enough to remember. 

Indeed, this will take some video creation skills, as you must know how to direct, cut, and put together a video. However, the tools that you use will also determine the worth of your video. You need an app that can help you put together a video, another tool to properly optimize it, and then another to promote it. 

The more memorable your content is, and the better you promote it, the more customers it will reach. Video optimization is very important, which is why you need to get some competent people to offer you their videography services. Or, if you are the one making your own videos, make sure that you find the top online tools to help you create quality content. 

These videos can go on a variety of platforms. They may be uploaded on YouTube, or you may also want to consider Facebook video marketing. It mostly depends on where your audience is. TikTok can be used for business as well, particularly if your target audience is the younger generation.

Video Creation Tools

The creation of the video is the first step that you will want to take. With that in mind, if you want to make a good video quick and easy, you have to find the best video maker to help you put the pieces together. Here are some popular solutions in that regard.

Vyond Animation Maker

If you want to create high—quality animation videos, then you might want to give Vyond a try. You can create any type of content that you want here, using the props, sounds, and templates that you can find in the library. Vyond can also be used on any web browser, so you will not have any problems in that matter. 

The fact that you get to create characters takes away the need for actors. Plus, it’s fast and easy to use, making it the perfect choice for those who must make video content often. 

That being said, you don’t have too many tutorials, so you’ll have to work on instinct. However, since it’s intuitive, you should be able to get by. You’ll also need an Internet connection as it does not work offline – but for $299 per year (up to $999 for premium plans), you get a very good product.

Pros

  • Can be used on any browser
  • You don’t need any real characters to make a video
  • The videos are made very fast
  • The platform is very intuitive

Cons

  • Does not work in offline mode
  • It doesn’t have many tutorials

Wistia Video Software

If you want to create an even stronger connection with your viewers, then you might want to try out the Wistia Video software. The service offers video hosting along with content creation and can be found both in the free and paid versions. One of the most impressive features is the ability to add a call-to-action button that will track your conversion rate.

The only downside is that if you wish to go for the paid product, it can cost you quite a lot – $99 per month, to be specific. You can use the free version, but your content will end up having a Wistia watermark. With that in mind, you still get some powerful features that make everything worth it. 

Pros

  • It is easy to use
  • It’s perfect for beginners
  • Comes with many features

Cons

  • The free version has many limitations

Fastreel Video Editor

If you want a video maker with multiple features such as clip cutting, making slideshows, video filters, audio adjustments, and so on, then you might want to try Fastreel video editor. You have various templates as well as a built-in music library – one that is exclusive for Fastreel.

You do have a 500 MB limit along with a small number of formats you may use. However, since you’ll only be paying $14.95 per month (or $179.95 per year), not including the 20% discount, you are at quite an advantage.  

Pros

  • It comes with a wide array of features
  • Value for the price
  • The videos are converted quite fast
  • It can be used directly on the browser

Cons

  • You have quite a few size and format limitations

Optimization Tools

The video might look great in your eyes, but if you really want to improve your video marketing strategy, you must make sure it is properly optimized as well. Here are some tools for optimization that you can use to bring your videos up to another level.

TubeBuddy Free Tool

If you want a product that is available on both browser and mobile apps, then you might want to consider using TubeBuddy. Once you set up the account, this service will get integrated automatically with your YouTube channel. 

The Pro Plan is $9, the Star Plan is $19, and the Legend Plan is $49 per month. Regardless of the choice that you go for, you’ll still get a lot of features for the price. It’s also compatible with almost every browser, as well as Amazon Alexa.

Pros: 

  • It can be easily integrated
  • It comes with a high number of features
  • Affordable price

Cons

  • You’ll need multiple accounts if you wish to use multiple channels

Canva Platform

If you are a small company owner and need a good tool to help you optimize video content, then Canva might be able to come to your aid. It’s a good and affordable alternative to Adobe Photoshop or Illustrated, and it offers you more templates and illustrating options than both of them combined do.  

The product is very easy to use even if you are a beginner. It’s also great that you can utilize the product for free, making it a great option for the users that are on a budget. It features a free plan, a $9.95 Pro plan, and a $30 Enterprise plan.

Pros

  • The templates are easy to use
  • Perfect for beginners
  • The plans are affordable

Cons 

  • It has very few unique elements

Agorapulse Solution

Agorapulse Solutions is very popular for its content scheduling and hashtag discovery. You have a free demo available, but also four monthly-charged plans to choose from: $99 Medium Plan, $199 Large Plan, $299 X-Large Plan, and $499 Enterprise Plan.

The advantage is that you have so many features to choose from that you’ll likely be able to optimize your video in a short time. You don’t need to download a program either – everything can be done on your browser. The interface is also intuitive, making it a great choice for beginners.

Pros

Cons

  • It is rather Pricey
  • The app occasionally has loading issues

Promotion Tools

You may have the best video out there, with the most memorable content. However, unless you promote it properly, you might not be able to reach many people. Here are some tools that can help with your advertising as well as your video making

Shakr Technology

Shakr gives you more than 1000 designs that you may choose for your videos, making it a good option for any brand. The prices for templates can range between $8 and $100, but in terms of just joining, it is free of charge. 

You will just have to pay for each template you are going to use – and you will only pay for it once.

Pros

  • It works with any web browser
  • No paid plans
  • The templates are professionally made

Cons 

  • It can be very expensive if you need multiple templates 

Vidyard Promotion Tool

Vidyard comes with a built-in tool for analytics that will show you precisely where your video is on the market. It also has several hosting capabilities, allowing you to share it on social media platforms. There is no free plan (although you get a free trial), and the price is based on quotes that start at $80 a month. 

Pros

  • It provides accurate reports
  • Offers multiple hosting abilities
  • It is very easy to use

Cons

  • The prices are not exact unless you ask for a quote

Camtasia All-In-One Editor

If you are searching for a more versatile product, then you might want to consider Camtasia. It has options like screen capture, panning and zooming video annotation, gif creation, and many more. It has a one-time fee of $249.99, after which you are set for life. 

Pros

  • It is compatible with both Windows and Mac
  • It is a versatile video maker
  • You only have to pay once

Cons

  • You get very few filters to choose from

Bonus Tools

Do you have the basics ready, but want to give your video content some extra touches? These video marketing tools can be a great addition to your collection, as they bring some nice features that you might be able to enjoy. 

PlayPlay

PlayPlay is a great tool if you are looking for something simple and efficient. You can easily organize images, copy and motion graphics in a swift move, promoting the result with ease on social media. The paid subscription starts at $200, but there’s a free subscription for you to use as well. 

Pros

  • It is easy to use
  • Convenient price
  • It has an intuitive design

Cons

  • It is only limited to templates

Lumen5

If you want a video maker that can easily be integrated into social media, you could try Lumen5. Featuring Speech recognition, workflow automation, and machine learning, it’s the perfect option if you need a video done fast. You can go for the monthly $29 Starter plan, $79 Premium, and $199 Premium.

Pros

  • Very easy to make a video
  • Many images and templates for you to choose from
  • User-friendly interface

Cons

  • The number of features is still limited

Cincopa

If you wish to improve the SEO ranking of your video, Ciincopa can help you out. You can add annotations, create video chapters and control forms that appear in the video. The pricing starts at $9.99 per month, but since there is no exact plan, it all depends on the features you use.

Pros

  • Straightforward to use
  • Rich gallery
  • It is easy to integrate with barely any hassle

Cons

  • It can get very expensive depending on the features you use

Viewbix

Viewbix is a convenient video marketing tool that works on a SaaS builder. Because of this, you can easily create interactive videos for your marketing strategy. Prices start at $10 per month, but it mostly depends on the features that you are planning to use. There’s also a free plan for you to test the program.

Pros

  • It is very easy to use
  • Efficient monitor conversion rate
  • Unique call-to-action buttons

Cons

  • It can be very expensive the more features you use

The Bottom Line

Video marketing is likely one of the best ways to make yourself noticed out there because let’s face it, everybody loves videos. It’s one of the reasons why YouTube has so many views. However, it’s the video quality that matters the most, so make sure that you choose the right tools to help you in that regard.