Nowadays, marketing can be done in a variety of ways – with video being one of the most common methods. However, with the high number of marketers using video, it’s quite hard to win that competition.
If you want a chance at snatching the top, you’ll need to find the best online video marketing services. This article will give you a couple of ideas into how to turn the market wheel in your direction.
Challenges of Video Marketing
Video marketing has many benefits, the first one being that it’s easy to share. If you use effective video marketing software to create some good content, then you might just attract more customers than usual. In fact, 74% of the marketers state that you get better returns with video content as compared to static imagery.
The world is changing, going from digital marketing to video marketing. With that in mind, since so many people are using video to improve their business strategy, it’s rather difficult to paint yourself as a better fish in the pond. Since so many are making use of it, you’ll likely have a much tougher competition to deal with.
The Need for Memorable Content
Since more and more people are trying to get to the top of the marketing chain, certain steps would have to be taken. For the product to be successful, the marketer must ensure they offer memorable content creation – the kind that is quick in delivering the message but also catchy enough to remember.
Indeed, this will take some video creation skills, as you must know how to direct, cut, and put together a video. However, the tools that you use will also determine the worth of your video. You need an app that can help you put together a video, another tool to properly optimize it, and then another to promote it.
The more memorable your content is, and the better you promote it, the more customers it will reach. Video optimization is very important, which is why you need to get some competent people to offer you their videography services. Or, if you are the one making your own videos, make sure that you find the top online tools to help you create quality content.
These videos can go on a variety of platforms. They may be uploaded on YouTube, or you may also want to consider Facebook video marketing. It mostly depends on where your audience is. TikTok can be used for business as well, particularly if your target audience is the younger generation.
Video Creation Tools
The creation of the video is the first step that you will want to take. With that in mind, if you want to make a good video quick and easy, you have to find the best video maker to help you put the pieces together. Here are some popular solutions in that regard.
If you want to create high—quality animation videos, then you might want to give Vyond a try. You can create any type of content that you want here, using the props, sounds, and templates that you can find in the library. Vyond can also be used on any web browser, so you will not have any problems in that matter.
The fact that you get to create characters takes away the need for actors. Plus, it’s fast and easy to use, making it the perfect choice for those who must make video content often.
That being said, you don’t have too many tutorials, so you’ll have to work on instinct. However, since it’s intuitive, you should be able to get by. You’ll also need an Internet connection as it does not work offline – but for $299 per year (up to $999 for premium plans), you get a very good product.
- Can be used on any browser
- You don’t need any real characters to make a video
- The videos are made very fast
- The platform is very intuitive
- Does not work in offline mode
- It doesn’t have many tutorials
If you want to create an even stronger connection with your viewers, then you might want to try out the Wistia Video software. The service offers video hosting along with content creation and can be found both in the free and paid versions. One of the most impressive features is the ability to add a call-to-action button that will track your conversion rate.
The only downside is that if you wish to go for the paid product, it can cost you quite a lot – $99 per month, to be specific. You can use the free version, but your content will end up having a Wistia watermark. With that in mind, you still get some powerful features that make everything worth it.
- It is easy to use
- It’s perfect for beginners
- Comes with many features
- The free version has many limitations
If you want a video maker with multiple features such as clip cutting, making slideshows, video filters, audio adjustments, and so on, then you might want to try Fastreel video editor. You have various templates as well as a built-in music library – one that is exclusive for Fastreel.
You do have a 500 MB limit along with a small number of formats you may use. However, since you’ll only be paying $14.95 per month (or $179.95 per year), not including the 20% discount, you are at quite an advantage.
- It comes with a wide array of features
- Value for the price
- The videos are converted quite fast
- It can be used directly on the browser
- You have quite a few size and format limitations
The video might look great in your eyes, but if you really want to improve your video marketing strategy, you must make sure it is properly optimized as well. Here are some tools for optimization that you can use to bring your videos up to another level.
If you want a product that is available on both browser and mobile apps, then you might want to consider using TubeBuddy. Once you set up the account, this service will get integrated automatically with your YouTube channel.
The Pro Plan is $9, the Star Plan is $19, and the Legend Plan is $49 per month. Regardless of the choice that you go for, you’ll still get a lot of features for the price. It’s also compatible with almost every browser, as well as Amazon Alexa.
- It can be easily integrated
- It comes with a high number of features
- Affordable price
- You’ll need multiple accounts if you wish to use multiple channels
If you are a small company owner and need a good tool to help you optimize video content, then Canva might be able to come to your aid. It’s a good and affordable alternative to Adobe Photoshop or Illustrated, and it offers you more templates and illustrating options than both of them combined do.
The product is very easy to use even if you are a beginner. It’s also great that you can utilize the product for free, making it a great option for the users that are on a budget. It features a free plan, a $9.95 Pro plan, and a $30 Enterprise plan.
- The templates are easy to use
- Perfect for beginners
- The plans are affordable
- It has very few unique elements
Agorapulse Solutions is very popular for its content scheduling and hashtag discovery. You have a free demo available, but also four monthly-charged plans to choose from: $99 Medium Plan, $199 Large Plan, $299 X-Large Plan, and $499 Enterprise Plan.
The advantage is that you have so many features to choose from that you’ll likely be able to optimize your video in a short time. You don’t need to download a program either – everything can be done on your browser. The interface is also intuitive, making it a great choice for beginners.
- It is very easy to use
- Has a Chrome extension
- Can be used on both iOS and Android
- It is rather Pricey
- The app occasionally has loading issues
You may have the best video out there, with the most memorable content. However, unless you promote it properly, you might not be able to reach many people. Here are some tools that can help with your advertising as well as your video making.
Shakr gives you more than 1000 designs that you may choose for your videos, making it a good option for any brand. The prices for templates can range between $8 and $100, but in terms of just joining, it is free of charge.
You will just have to pay for each template you are going to use – and you will only pay for it once.
- It works with any web browser
- No paid plans
- The templates are professionally made
- It can be very expensive if you need multiple templates
Vidyard comes with a built-in tool for analytics that will show you precisely where your video is on the market. It also has several hosting capabilities, allowing you to share it on social media platforms. There is no free plan (although you get a free trial), and the price is based on quotes that start at $80 a month.
- It provides accurate reports
- Offers multiple hosting abilities
- It is very easy to use
- The prices are not exact unless you ask for a quote
If you are searching for a more versatile product, then you might want to consider Camtasia. It has options like screen capture, panning and zooming video annotation, gif creation, and many more. It has a one-time fee of $249.99, after which you are set for life.
- It is compatible with both Windows and Mac
- It is a versatile video maker
- You only have to pay once
- You get very few filters to choose from
Do you have the basics ready, but want to give your video content some extra touches? These video marketing tools can be a great addition to your collection, as they bring some nice features that you might be able to enjoy.
PlayPlay is a great tool if you are looking for something simple and efficient. You can easily organize images, copy and motion graphics in a swift move, promoting the result with ease on social media. The paid subscription starts at $200, but there’s a free subscription for you to use as well.
- It is easy to use
- Convenient price
- It has an intuitive design
- It is only limited to templates
If you want a video maker that can easily be integrated into social media, you could try Lumen5. Featuring Speech recognition, workflow automation, and machine learning, it’s the perfect option if you need a video done fast. You can go for the monthly $29 Starter plan, $79 Premium, and $199 Premium.
- Very easy to make a video
- Many images and templates for you to choose from
- User-friendly interface
- The number of features is still limited
If you wish to improve the SEO ranking of your video, Ciincopa can help you out. You can add annotations, create video chapters and control forms that appear in the video. The pricing starts at $9.99 per month, but since there is no exact plan, it all depends on the features you use.
- Straightforward to use
- Rich gallery
- It is easy to integrate with barely any hassle
- It can get very expensive depending on the features you use
Viewbix is a convenient video marketing tool that works on a SaaS builder. Because of this, you can easily create interactive videos for your marketing strategy. Prices start at $10 per month, but it mostly depends on the features that you are planning to use. There’s also a free plan for you to test the program.
- It is very easy to use
- Efficient monitor conversion rate
- Unique call-to-action buttons
- It can be very expensive the more features you use
The Bottom Line
Video marketing is likely one of the best ways to make yourself noticed out there because let’s face it, everybody loves videos. It’s one of the reasons why YouTube has so many views. However, it’s the video quality that matters the most, so make sure that you choose the right tools to help you in that regard.