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8 Top Questions to Consider When Hiring a Digital Marketing Agency

Internet Marketing

January 10, 2020

8 Top Questions to Consider When Hiring a Digital Marketing Agency

Although the growing marketing technology landscape can enhance your marketing efforts to greater heights, it is important to be extra cautious when it comes to managing projects, strategizing, setting benchmarks and interpreting data.

Not to mention that you have to always keep up with what’s working and what’s not in the marketing world.

Almost everyone assures that your business will do well if you follow what has proved to work: create content to generate leads, promote on social media and optimize your campaigns as much as possible.

Yet if this was the case, why are some marketers having a hard time trying to interpret data and translate it into effective campaigns? Why do many marketers find it challenging to prove ROI?

If you are looking to streamline your operations and eventually boost the growth of your business, you’ll need to think about hiring a digital marketing agency.

But not all agencies are good at doing what they claim to do. To help you in choosing the right digital marketing agency, we’ve compiled some top questions to consider when hiring a digital marketing firm.

1.What’s Your Experience Dealing with Similar Businesses

Most digital marketing companies will claim that they know everything – from SEO to PPC to redesigning a website and can help address all your marketing needs. However, not all digital agencies can do as they claim.

Before moving ahead with an agency that claims that they can help you with all your marketing needs, be sure to ask them about their team’s unique skills. For example, if your agency claims to help clients through content, ask them about previous businesses they’ve helped grow through content innovations.

If you need the best results, we’d recommend that you go for an agency that has dealt with clients within your niche.

2. What Process Will You Use in Your Marketing Efforts

Instead of asking how an agency will help meet your marketing goals, ask about the process they’ll use.

Sure, an agency can tell you that they’re going to help establish a unique and effective marketing strategy if you ask how. Asking about the process, on the other hand, will lead to more insights about the details of their strategy.

If your agency is unable to give a detailed process, including the required tools and the frequency of interaction, should think twice about hiring them.

3. Do You Have a Portfolio?

A reputable digital agency should have examples of their work on their website or a portfolio. This will help you understand their aesthetic, their creative capabilities, and the type of clients they are used to work with.

4. Do You Outsource Any Work?

Outsourced work isn’t necessarily good or bad. Some digital agencies have a robust in-house team with contract employees who help them during peak seasons. Keep in mind this might allow for more affordable rates.

Generally, a company with a network of experts can make you feel covered and accounted for. But be sure to ask your agency if they’ll charge you more for outsourcing.

5. What Digital Strategies Have You Implemented for Your Own Brand?

Before signing that retainer, it is essential to ask your agency how they have been able to market their brand.

How did they arrive on the specific strategy to use? What have they achieved from their marketing efforts? How do they keep up with trends? What important lesson have they learned from using tactics on their own business?

An excellent digital marketing agency should be able to demonstrate that they can live by their word.

6. How Much Will the Digital Marketing Services Cost?

The high-cost factor is one of the challenges that many companies face when looking to hire a digital marketing agency. However, you cannot succeed in digital marketing unless you invest your time and money in it.

Ask about how they will charge you to implement the campaigns they’re planning to use. But don’t forget that cheaper is not always the best.

7.When Do I Expect to See Results?

Be wary of agencies who tell you to expect substantial ROI within a short time.

Marketing efforts based on inbound methodology takes time to yield the expected results. You should, therefore, regard it as a long term investment.

8.What Software Tools Do You Use?

Digital marketing agencies rely more on subscriptions to online platforms and software (SaaS) to buy media, conduct research, manage projects, analyze data, and more. Asking this question will help you understand how the agency is committed to investing in reliable digital tools. These tools offer a direct benefit to your business.

Online Facial Recognition – 4 Types of Identity Frauds That Can Be Eliminated

Technology

Guest Contributor

January 9, 2020

Online Facial Recognition – 4 Types of Identity Frauds That Can Be Eliminated

Facial biometrics is one of the commonly used technologies these days and many industries and businesses are using it to curb fraud and crime on their platforms. The businesses are evolving in a digital era so remote customer relationships are common these days. These online business relationships are the supporting pillar of the remarkable growth of e-commerce, fintech, gaming, virtual assets industry, etc.

But it is also a source of huge risk namely, identity fraud. As per the report of insurance information institute of the U.S. 3 million identities were stolen in the U.S in a year and most of those identities were used to perform identity fraud with the businesses and the most common fraud was credit card fraud.

One stolen identity could take several facets to commit different frauds and facial verification solutions can detect these frauds using Artificial Intelligence. Below is a list of identity frauds that can be reduced with the help of facial biometrics.

Fake identity

Criminal entities develop a fake ID card with some random name and use it to onboard a business platform, enter a place, open bank accounts or make online fund transfers and currency exchanges. These fake identities are developed using the leaked confidential data of the people. Often these ID cards are the creation of the mind of a scammer. A fake identity data is useless for the business to trace back a customer.

Stolen identity

Criminals steal the identity of a person, by using his ID card, driving license, or account credentials to access his account, to get free services entitled to the original person, to execute illegal acts.

This is one of the most difficult frauds to trace as the criminal is using legitimate information and documents to onboard a platform. In case the merchant just requires the ID card, the criminals could get over the identity threshold easily. Face Verification collects useful data in real-time and ensures that the original owner of the identity document is using it.

Ghost identity

Criminals use the identities of dead people to develop synthetic identities and to get free benefits that were associated with that person, e.g. pension, insurance, etc. Ghost identities could also hit all types of businesses, government organizations, banks, insurance companies, etc.

It is almost near to impossible to trace this fraud with manual verification. Face verification matches the real-time face image with the face on the ID card and ghost identities can be traced within seconds without any hefty manual verifications.

Synthetic identity

Synthetic identity is a mix of stolen identity and fake identity. This type of identity fraud is difficult to trace as it includes some valid information such as ID card numbers and the remaining information is fake.

How does online face verification help curb these frauds?

Online face recognition is the best option to curb these frauds as it delivers highly accurate results with 99.99% accuracy. Biometric Authentication rely on artificial intelligence and machine learning to identify fake identities among the original identities.

It uses 3D depth perception to identify photoshopped and paper-backed images. It detects the 3D elements in the image uploaded for verification. The unique facial features detected are saved as algorithms and matched with the algorithms previously saved by detecting the face from the identity document. In case a criminal uses a fake or stolen identity, it will be identified instantly.

It also uses liveness detection and captures minor facial movements to detect that a real person is making verification and not a criminal. It ensures that a paper-backed image is not used for real-time verification.

To wrap up, identity theft is increasing and businesses are the dear target of the criminals to gain illegal funds. Using next-generation technologies such as facial biometrics will prove to be an effortless and cost-effective method in this prospect.

Guide To Creating Your New Home Office From Scratch

Startups and Business

Somen

January 7, 2020

Guide To Creating Your New Home Office From Scratch

For many of us, working from home has become a permanent move. So, that cramped corner of the spare bedroom is no longer the ideal solution and time has come to create a brand-new space.

So, when creating a new home office from scratch, what should you consider? Are you looking for a balance between corporate practicality and homely comforts? Here’s a few things you might need to work into your home office plans.

Getting the basics right

Let’s be honest, you’re creating a whole new space that you’ll be spending a lot of time in, so it needs to be right. Firstly, it needs to be functional. So, make sure the space is actually big enough for you to work in. Secondly, it needs to be easy to maintain. You need to be able to work in a neat and clean room if you’re going to keep it professional. Unlike your office, there’s no cleaner or maintenance guy to look after things. Therefore, an easy to clean, low-maintenance space might be useful.

How will you furnish the space?

Lots of fabrics and textiles make a space nice and homely, but they also need washing and hoovering to remove dust and dirt. By keeping the floor and furniture practical and easy to wipe clean, you’ll be saving yourself a lot of hassle.

Hard flooring options are available for every budget, from the low cost of simple laminate flooring to the higher cost of laying karndean flooring. A glass-topped desk will be easy to clean and more durable than a veneered desk, although it may cost a little more. Try to avoid fashionable fabric chairs and go for leather or PVC swivel chair with lumber support.

Accessorize carefully

Once the practicalities are dealt with, you can start to add a few personal touches. Items such as plants and family photos will create a more homely feel without cluttering the space up too much. Also think about adding items such as window blinds and desk lamps in a style that reflects your taste. If you’d like more accessories in your home office without adding clutter to your desk space, add some simple shelving or a bookcase.

Hopefully, these considerations will give you a good starting point for creating your new home office. What will be top of your home working to do list?

3 Steps To Choose The Best Case Fan For Making Your PC More Efficient

Technology

Somen

January 7, 2020

3 Steps To Choose The Best Case Fan For Making Your PC More Efficient

If you are building a PC by yourself, the most important part is keeping the system cool. You need to keep the system free from heating for optimized performance. People often miss noting that not only CPU but also the GPU needs to be cooled for the best output. GPU should always be able to dissipate heat otherwise it will affect the performance of the gamer.

Most electrical appliances have a mechanism to dissipate the produced heat. For example, there are metal heatsinks that keep RAM cooler. In the case of CPU, the arrangement is such that all the heat produced is channeled to the PC case. A PC fan is installed there which throws out this heat. So, the challenge arises on how to choose this fan. We can see here that the temperature of the PC case is directly affected by the quality of the fan.

Citing this confusion, we have made a 3-step guide to choose the best case fans for efficient PC. Have a look!

Fan specifications: Look for the features of the fan, like its speed, size, and noise generated. Fan speed is measured in revolutions per minute or RPM. The higher this count is, the faster a fan dissipates the heat. At the same time, more RPM means more noise. The noise level of fans is measured in dBA.

You should always opt for a fan that has lower dBA. Working with a noisy fan is never feasible. One way to reduce the noise is to opt for bigger fans. Usually, the PC fans come in sizes like 80mm, 92mm, 120mm, 200mm, 230mm, and so on. The one you use depends on the dimensions of the PC case.

You should go for the biggest possible fan. This is because a bigger fan disperses the same amount of heat in lesser RPM than a smaller fan does in higher RPM. This directly leads to reduced noise. Also, lesser RPM means lower electricity consumption.

Connector type: A PC case fan comes with 2-pin, 3-pin, and 4-pin connectors. Some even come with basic Molex type. Always go for 3-pin or 4-pin type connectors. These are efficient and easy to connect to the motherboard.

We would suggest going for the 4-pin connector. This allows you to regulate the fan speed using PWM or pulse width modulation. In the absence of it, the fan will continue to work on its maximum capacity even if your system is not that much heated.

Bearing Type: PC case fans come with 3 types of bearings namely ball, sleeve, and hydrodynamic. Always pay attention to the case bearing you are using in your case fan. It affects the noise generation and fan efficiency. Although sleeve bearings are the cheapest, hydrodynamic fan bearings are best to use performance-wise. They operate at minimal noise. Also, they lubricate themselves which keeps the fan in good shape.

Keeping these specifications while choosing the best case fan will keep your system performance optimum.

How Online Gaming, E-sports, & Traditional Sports Will Keep Converging in 2021

Gaming

Somen

January 6, 2020

How Online Gaming, E-sports, & Traditional Sports Will Keep Converging in 2021

It was perhaps inevitable with the onset of new online technologies such as virtual reality and 5G that eventually the online world would begin to merge almost seamlessly with the real outside world.

This is already the case in many business sectors, with entire real-world industries now consumed by the online bubble, evidenced by the fact that most workers can now fulfil their employers’ wants and demands from anywhere on the planet, as long as they have a computer and an internet connection to hand.

Sports, however, has always been a realm that takes a little while to catch up to others, with old school mentalities enduring as sporting myths and legends still regularly trump hard facts and statistics.

There are signs though that traditional sports are being guided into the digital age. In this article, we look at how the synergies between online gaming, Esports, and traditional sports are set to solidify in the months ahead.

There is a huge drive to put Esports on a level playing field alongside traditional sports, meaning the two are becoming more closely aligned by the day

Cycling Continues to Ride the Esports and Online Gaming Boom

One traditional sport that has most certainly benefitted from tech and Esports advances of late is road race cycling, with more people than ever ditching their mountain bikes and city bikes for skinny tires and skintight Lycra.

The reasons for this have been two-fold, with cyclists being able to hook their existing bike up to a home trainer as well as having the option of using online virtual forums provided by apps such as Zwift and The SufferFest. These allow people not only to train, but to race and push themselves against other racers from around the world, which sometimes even include pro riders from the UCI Tour itself.

The effect of this is to make the sport resemble others that thrive online by having players face off against each other in huge tournament fields, such as is the case with League of Legends, poker, or chess.

With the sport’s popularity only set to grow in 2021, there are other online gaming companies of popular card games like poker who are harnessing the two-wheel trend to push their classic games, allowing players to unleash their inner sprinter and fight for points that can propel them up leaderboards and into the midst of competition prize pools.

As cycling continues to expand both as a traditional sport and as an Esport, do not be surprised to see more online games, such as battle royale shooters or poker, to not only include aspects of cycling in them but also run promotions that cater to riders and their millions of fans around the world.

Cycling is just one of the few traditional sports that is making the most of opportunities open to it in the online sphere

Esports Become Integral to Motor Racing

When F1 first conceived its very own Esports Series, there were cries of derision from some team bosses and established drivers, who to a man claimed it was nothing but a fad that would pass with time.

Those same men have been proven categorically wrong, as the F1 Esports Series is now the premier proving ground for new F1 driving talent, with video gaming young guns being fast-tracked into real-life race seats that previously were only available to well-heeled and financially backed budding drivers.

Most major F1 teams now boast their very own Esports outfit and as the games they play continue to improve and mimic real-life conditions, it seems only a matter of time before the next Lewis Hamilton proves himself on virtual tarmac rather than on a real-life track.

Other sports teams have now also followed suit, with Premier League soccer teams and US sports franchises investing heavily in making sure their brands appear prominently in the online gaming and Esports spheres.

Best Discord Music Bots

Internet

Staff Writer - Shilpa

January 4, 2020

Discord is a well established gaming chat service in the market. Initially it was a simple gamer’s platform. It has rapidly grown into a large community in last three years. The reason behind the success of discord is its user friendly interface and mind-blowing features. No other gaming chat service in the industry can match the expertise of discord. Discord has many interesting features but most compelling is its intelligence to incorporate bots. Today most trending on discord are discord music bots. With introduction of music bots discord has become more popular and amazing app for gamers.

Since you’re already here, do check out our list of best discord bots.

Music bots are most famous and fun types of discord bots. Discord supports both voice and text channels. You can join a voice channel with discord music to stream live music from SoundCloud, YouTube and many other sources. With the help of music bots you can play music in the background when the entire community is chattering. As a discord server admin, if you use discord music bots it can enhance the whole experience for your members. With all features including music bots discord has became priority app for most of the gamers.

In this article I have brought the best discord music bots options for you. Let’s go over these amazing music bots discord has introduced to us and see their features.

Rythm:

It is one of the best discord music bots you can consider. Currently, over 5.5 million discord servers are using this enthusiastic music bots. It is amended to stay lag free. It is constantly being updated with repairs and improvements. It supports multiple streaming sources such as YouTube, SoundCloud, Twitch and many more. The most distinguishable feature of rythm is its capability to sequence the songs from your playlists automatically after your current queue is empty. To play songs, you can directly input the links or search by using search command. It is easy to use. It also shows you the lyrics of songs when playing. Rythm works in voice channels only not in the text channels. So if you are looking for great discord music bots for voice channel, just go for it. With this kind of music bots discord has became more entertaining app.

Groovy:

Groovy is a feature rich discord music bots. Groovy is one of the best music bots discord has till now. It is a better option because of its uptime and comfort of use. It supports YouTube, Spotify, Apple music, SoundCloud and many more. It offers seeking, shuffling, displaying lyrics, queuing features to its users. It also has a permissions system to limit the bots to certain users. It allows you to play songs by search method through link or name of the song. Different services supported by groovy include song search, song loops, lyrics search, play and pause, song shuffling in a playlist, removing songs from a playlist and more.

It also has various premium features including changing the bass boost, pitch and speed of songs. Premium users can also switch to interesting sound filters (vaporwave and nightcore). So overall, we can say that groovy is a no fuzz, solid discord music bots that offers everything required by users. Groovy has simple commands and setting options. If you are looking of a feature rich discord music bots go for groovy.

Fredboat:

It is also a preferable music streaming bot. Fredbaot is little intricate but full of features. Fredboat allows you to stream music from numerous websites including SoundCloud, YouTube, Twitch, Bandcamp, Spotify, Mixer, Vimeo and direct links. It supports playlists from SoundCloud and YouTube that allows you to create a playlist and enjoy the songs without playing the songs one by one. Most appealing features of Fredboat include shuffling, repeating, showing play history and transfer the recent series as a Hastebin file.

Fredboat also has a permissions system with which you can delimit approach levels for DJ, Admin and User. It grants you to build permissions for the staff of your server, regular users and a couple of users who you believe to control Fredboat. The search functionality character of fredboat is another interesting one. Rather than adding links from Soundcloud or YouTube you can play a song by simply searching that song by the name of song. It is a quite reliable music bot.

Vexera:

It is a free, high quality and multifunctional discord music bot. Currently Vexera is serving 3, 00,000 plus servers. You can equip your discord server with a smooth and lag free music playback of vexera. It allows you to control your music sequence both in the channel or web panel. It has a user friendly discord moderation system. It offers advanced permissions system that allow you to decide who is allowed to perform what kind of actions (ban a member, kick a user, manage roles, clean messages, mute a user and softban a user).

Tony Bamanaboni XD:

This music bots is somewhat simple to use. Tony Bamanaboni XD does everything you want from discord music bots such as it can search for music, play and pause the music; create auto playlists, queue music and more. It supports all common music sources YouTube, BandCamp, SoundCloud and more. It has all good features but one thing that makes it different from other discord music bots is its capability to use audio filters to alter the music productivity. Here you can use the filters like bass boost, speed and pitch.

Zandercraft:

Zandercraft is best known for its GIFs, fun characters and output. But it can be also used to play music. I am considering it in the list of best discord music bots because it plays Extra HD (XHD), Hi-Fi music. It is a perfect tool for your discord server if you are a music addict. It contains all common features such as searching for songs, playing songs, creating playlists, queuing songs and a lot more. If you are looking for a discord music bots to play Hi-Fi music then Zandercraft is the best fit for you.

BMO:

This music bots is much more than a Discord music bots because it also supports image guidance, games, services and more. BMO offers all the features that should be in a great music bot. Here you can search songs you want you play, you can play and queue the songs. It works comperatively fast and plays songs in a very good quality.

24/7:

This are the music bots you may need to play songs and listen live radio whole day without any stop. As the name suggests this music bots stays in your channel 24 into 7. It allows you to play any radio station, any YouTube video (no length limit), Spotify song, any YouTube live stream 24 into 7 on your channel. It also has premium feature for cutting-edge user experience. Premium characters include YouTube queue, high quality audio, import YouTube playlists, import Spotify albums and playlists, repeat one song 24 into 7 and server broad volume management.

Conclusion:

Discord has a lot of music bots. I have shared best discord music bots with you, which do not have limited platform support, buggy playback and uptime issues. You can add any of these as a great addition to your discord server as they work flawlessly.

How To Change Playlist Name On Spotify Web Player

Internet

Staff Writer - Shilpa

January 3, 2020

How To Change Playlist Name On Spotify Web Player

Spotify web player is one of the most adored music streaming web players. Spotify has more than 30 million tracks with several latest songs being updated on a daily basis. You can take advantage of a very large collection of this astonishing music streaming web player on your computer and mobile (iOS and Android). If you sign up through your Facebook account you can easily follow your friends (registered with Spotify) and see their playlists and what they are listening to. Spotify does not consume very much of your mobile data. One hour of music streaming on Spotify consumes around 50 MB data (normal quality).

When you regularly use spotify, it automatically shows you similar kind (depending on your interest) of music in the future. If you are using Spotify on your mobile phone, you can connect it to your car, speakers or other devices through Bluetooth connectivity. The most appealing fact about Spotify is that you can use its content for free of cost. You just need to sign up (Email address or Facebook) to enjoy your favorite songs on spotify web player. It has many features which you can access for free and for more advanced features you can also take the subscription.

Spotify Playlist:

No one likes to play the songs again and again. It spoils the enjoyment of listening to your favourite tracks. Everyone prefers creating a playlist to have a hassle-free experience. Playlist section is a compelling feature of Spotify. You can create your own playlists easily. To create a playlist of your choice go to the playlist section (left side of the screen) and click “Create playlist”. Give a name to your playlist and add songs of your choice. How to change name on Spotify Web Player.

When you are creating a playlist on Spotify Web Player, you can experiment with names. You can easily rename your playlists anytime. Read Further to know how to change Spotify name.

How to change playlist name on Spotify web player:

Step1:

Open the Spotify on your computer or Mac.

C:\Users\rads\Desktop\spotify.PNG — *PIC:how to change your name on Spotify*

Step2:

You can see the playlists on left side of your screen under the “playlist heading”.

Step3:

Select the playlist you want to rename and right click on it.

C:\Users\rads\Desktop\11.PNG — *PIC:how to change your name on Spotify*

Step4:

Now click “rename” at the end of the prompt options list.

Step5:

When you click “rename” option, you can see the current name of the playlist become highlighted as shown in the picture below.

Step6:

Simply press “delete” or “backspace” key on your keyboard and you can see the title is blank. Now you can enter the new name for your playlist and hit “enter” key.

You can’t change playlist name on Spotify web player for subscribed playlists. If you want to rename a subscribed playlist, in that case, you have to make a new playlist and add the songs of subscription playlists to the new playlist. Then you can give a new name to that playlist.

For that you have to follow these steps:

Step1: create a new playlist.

Step2: open the subscription playlist and click a song within it. If you want to select all songs then press “ctrl+A” keys together.

Step3: pull the highlighted part and plunge on the name (title) of new playlist at the left side bottom.

Step4: Now right-click on this playlist and select rename option. You can enter the name of your choice. You can also rename it later as it is editable playlist now. You can also give a name to this playlist when you create a new playlist. And then pull the selected songs from subscription playlist.

You can also set up a partnership playlist with your friends for a party or road trip. To see the collaborative (share) option right click on the playlist you want to select. You can also change the privacy settings for your playlist in the same way (by right click on the playlist). You can make it “secret” or “public” depending on your preferences. If you want to stay updated about a specific user’s playlist click the “follow” option on the bottom of the caption bar. Spotify Web Player will send you the notification when a new song is added to that user’s playlist.

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