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Although the growing marketing technology landscape can enhance your marketing efforts to greater heights, it is important to be extra cautious when it comes to managing projects, strategizing, setting benchmarks and interpreting data.
Not to mention that you have to always keep up with what’s working and what’s not in the marketing world.
Almost everyone assures that your business will do well if you follow what has proved to work: create content to generate leads, promote on social media and optimize your campaigns as much as possible.
Yet if this was the case, why are some marketers having a hard time trying to interpret data and translate it into effective campaigns? Why do many marketers find it challenging to prove ROI?
If you are looking to streamline your operations and eventually boost the growth of your business, you’ll need to think about hiring a digital marketing agency.
But not all agencies are good at doing what they claim to do. To help you in choosing the right digital marketing agency, we’ve compiled some top questions to consider when hiring a digital marketing firm.
1.What’s Your Experience Dealing with Similar Businesses
Most digital marketing companies will claim that they know everything – from SEO to PPC to redesigning a website and can help address all your marketing needs. However, not all digital agencies can do as they claim.
Before moving ahead with an agency that claims that they can help you with all your marketing needs, be sure to ask them about their team’s unique skills. For example, if your agency claims to help clients through content, ask them about previous businesses they’ve helped grow through content innovations.
If you need the best results, we’d recommend that you go for an agency that has dealt with clients within your niche.
2. What Process Will You Use in Your Marketing Efforts
Instead of asking how an agency will help meet your marketing goals, ask about the process they’ll use.
Sure, an agency can tell you that they’re going to help establish a unique and effective marketing strategy if you ask how. Asking about the process, on the other hand, will lead to more insights about the details of their strategy.
If your agency is unable to give a detailed process, including the required tools and the frequency of interaction, should think twice about hiring them.
3. Do You Have a Portfolio?
A reputable digital agency should have examples of their work on their website or a portfolio. This will help you understand their aesthetic, their creative capabilities, and the type of clients they are used to work with.
4. Do You Outsource Any Work?
Outsourced work isn’t necessarily good or bad. Some digital agencies have a robust in-house team with contract employees who help them during peak seasons. Keep in mind this might allow for more affordable rates.
Generally, a company with a network of experts can make you feel covered and accounted for. But be sure to ask your agency if they’ll charge you more for outsourcing.
5. What Digital Strategies Have You Implemented for Your Own Brand?
Before signing that retainer, it is essential to ask your agency how they have been able to market their brand.
How did they arrive on the specific strategy to use? What have they achieved from their marketing efforts? How do they keep up with trends? What important lesson have they learned from using tactics on their own business?
An excellent digital marketing agency should be able to demonstrate that they can live by their word.
6. How Much Will the Digital Marketing Services Cost?
The high-cost factor is one of the challenges that many companies face when looking to hire a digital marketing agency. However, you cannot succeed in digital marketing unless you invest your time and money in it.
Ask about how they will charge you to implement the campaigns they’re planning to use. But don’t forget that cheaper is not always the best.
7.When Do I Expect to See Results?
Be wary of agencies who tell you to expect substantial ROI within a short time.
Marketing efforts based on inbound methodology takes time to yield the expected results. You should, therefore, regard it as a long term investment.
8.What Software Tools Do You Use?
Digital marketing agencies rely more on subscriptions to online platforms and software (SaaS) to buy media, conduct research, manage projects, analyze data, and more. Asking this question will help you understand how the agency is committed to investing in reliable digital tools. These tools offer a direct benefit to your business.
