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WhatsApp Business API: How it is helping businesses enhance customer service and increase sales?

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In this article, We will see how WhatsApp Business API helping businesses enhance customer service and increase sales. Seamless communication with customers is quintessential to enhance customer service and increase sales. As WhatsApp is a global communication messaging platform, it has been helping brands to expand their reach across millions and further improve customer experience via transactional messages and two-way messages. With the newly introduced business API, businesses are smartly reaching out to the end-users and making the experience valuable.

WhatsApp Business API

After witnessing the success of the free business app, WhatsApp Business recently released an API for large scale enterprise communication. They want to capitalize on the consumer channel of choice to enrich discussions and provide great customer experience.

Let’s do a deeper dive to understand how WhatsApp Business API is powering up the communications for businesses:

  • Building Brand-Customer Connections: With WhatsApp Business API, brands can set up profiles that showcase their address, description, contact details and weblinks. In addition to features like images, video and audio support, the business API also supports two-way chat interactions. Instead of going through the live-chat service on the business website, waiting for an email response, or waiting on hold to be connected via a call, customers can have conversations with customer service agents within WhatsApp. 
  • Provides automation to improve customer service: With the increased penetration of smartphones, consumers actively want a conversational platform like WhatsApp for more convenient self-service options to resolve an issue they may have while shopping. WhatsApp Business API allows brands to respond to the customers’ queries for free up to 24 hours. For any response given after 24-hour, businesses require to pay a cost. Businesses must use WhatsApp Message Template (for outbound notifications like delivery alerts and appointment reminders) if more than 24 hours have elapsed. Any other type of message will fail. With this kind of transactional message, the businesses will be able to continue sending them via the WhatsApp channel, thus enhancing the customer experience. The API also allows brands to set-up quick replies and automate messages so that they can respond to the customer queries instantly and make their experience better. For example, MakeMyTrip turned to WhatsApp to offer customer support and reduce refund-related calls to their customer care centres. The WhatsApp Business API solution has helped MMT to improve customers’ interaction and increase opportunities for cross-sells.
  • Recommendations for Related Products & Offers: Customers can be easily notified of the order updates and check out other recommended products and offers. By monitoring customer interest, brands can use rich-media features such as videos and image carousels to suggest appropriate products. They can also use previous purchase history to share recommendations and drive revenue while delivering highly personalized customer experience.
  • Seamless Delivery & Returns: Businesses can send personalized real-time updates through WhatsApp to the customers and handle real-time responses. This will enable customers to know about their delivery status and raise issues (if any) with almost immediate effect. The WhatsApp Business API will help brands to streamline the delivery process, send important updates, schedule collections, and much more. They will be able to manage distribution and improve operational efficiency and customer satisfaction.
  • Facilitates Secure Messaging: With WhatsApp Business solution, both the business and end-user can be assured that they are not interacting with a scammer. Customers can check if the account they are interacting with is verified by WhatsApp or not. It will give them the assurance that all messes ages and notifications are coming from a verified business account. Also, businesses can stay assured that users are genuine because of WhatsApp’s built-in two-factor authentication. It powers end-to-end encryption, strictly takes care of the subscribers’ privacy, and secure the reputation of the brand.

A strong customer relationship through personalized communication channels will ensure a better customer experience. Fulcro is a verified WhatsApp Agency, who increase your business by implementing a WhatsApp Business API solution. It not only provides end-to-end services and enterprise-grade solutions but also offers the most affordable pricing options to the businesses.

Summing up, WhatsApp Business API is quintessential for the brands to meet the changing expectations of today’s smart and connected customer. It will not only provide brands with an opportunity to address customer problems but also enable customers to approach brands in a much simpler way.

How To Build An Interactive Campaign With Augmented Reality

Augmented reality services are having a field day as more and more businesses are looking to their support to build interactive advertising campaigns. The advent of augmented reality in marketing industry translates to consumer experiences that are up close and personal with the products that are on sale.

What is AR?

Augmented reality adds digital elements to real-world environments, with the help of a camera (on your mobile device). These digital elements may or may not interact with the physical elements in the live view. When combined with artificial intelligence, augmented reality solution in Australia can be the next big thing in marketing! 

This is borne out by the fact that the number of mobile AR users is predicted to reach 200 million in the near future. Businesses can hope to present interactive catalogs, publicity campaigns as well as AR driven product packaging, and many more to their customers.

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There are two primary types of augmented reality: marker-based and location-based. An advertisement may be created using either of them. Marker-based AR ads use a marker or a target image, which is then scanned by customers by way of their smartphone cameras in order to bring the digital content to life. Location-based AR ads make use of a GPS to overlay digital content based on the user’s location data. 

Augmented Reality in the Marketing Industry

Consumers are attracted to interactive AR adverts and this usually boosts online sales by over 40%. Moreover, the AR industry is projected to turn over revenues worth $120 billion by the year 2020. This is primarily due to the fact that customers demand more customizations and personalization in the products they buy or wish to purchase. This may easily be achieved with AR shopping experiences.

Advantages of Augmented Reality for Advertising

There are several benefits of investing in AR advertising. You can hire any augmented reality service in Melbourne and leverage the following advantages:

  1. Emotionally connect with your customer: Create an immersive and engaging consumer experience with augmented reality adverts. This helps marketers develop a level of emotional connection with customers. As compared to conventional advertisements by way of images or banners, AR ads are interactive. In other words, consumers can see and even interact with such adverts. This way, marketers can appeal to the customers’ emotions and encourage them to make purchases. Furthermore, greater brand awareness can be created through an AR marketing strategy and branding as people are able to recall brand names that they take a liking to. This is beneficial in the long run as it helps to build a company’s positive reputation.
  2. Cost-effective Advertising Campaigns: Traditional print ads are actually far more expensive than the progressive AR ads which have been proven to be more affordable, while being even more immersive than conventional print advertising. There is variance in the AR ad-universe as well. For example, the development of a relatively simple AR ad can cost around $5,000, while a more sophisticated campaign may incur costs in the region of up to to $100,000. 
  3. Achieve Unprecedented Sales: Augmented reality advert campaigns can help companies increase their volumes of sales by offering customers additional consumer features such as virtual try-ons. Now, you can offer your customers an AR feature to try on products such as shoes, clothing, jewelry, watches, and much more. 
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The Future of Augmented Reality in Marketing

What had started out as a novelty in advertising and marketing, and usually used to be an exceptional marketing strategy, is now gradually catching on with the unprecedented pace of technological advancements. More and more businesses are trying to adapt the technology so that they can provide more engaging and vivid product experiences as well as innovating consumer services to their consumer.

Augmented reality service in Australia are helping businesses attract more customers with this revolutionary way of bringing advertising campaigns and marketing strategies to the end customers. Augmented reality advertising is an engaging, interactive, and efficient way to promote brands and create brand awareness.

Creative AR will be employed by more and more businesses who are serious about retaining and expanding their customer base. So, check out any of the quality AR solutions provider in Australia. You won’t ever have to look back again!

How to use Geospatial AI in Business Development in 2020?

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When it comes to the connection between business growth and technical innovation, we could generally distinguish two schools of thought. There are individuals who think that technological advancement is the thing that propels businesses ahead. And on the other hand, you can find those who’re certain that company investments are what makes creations such as modern geospatial AI potential. Just like the majority of conflicting remarks the fact is somewhere in between.

Or, alternatively, the relations between cutting edge technology and emerging business sectors are a never-ending circle; together with company financing the research and development that enables the visual allure of new technology, which subsequently contributes to new business opportunities and industries. Contemplating that this interesting trend, we’ll take a look at how new advancements such as geospatial AI have shifted the world of business.

Fundamentals of Geospatial Information

For the past few times, each entity in leading corporations to major army forces have used geographical information systems — also known as GIS. The reason to learn ArcGis is very clear that the geospatial and geographical data that might be accumulated using GIS may be considered a major boon in industries which can be asset-intensive, like the general public business, transportation or high-value energy industries. In fact, the GIS is something of a precious business sector unto itself; there are startups launching small satellites with this purpose nowadays.

What we’re describing here is essentially the consequence of geographical data on the industry world. However, the above mentioned trend has been steady since the initial satellites in the early 1960s. However, now we can spot a significant revolution, one that promises to generate a paradigm shift in several businesses by means of new geographical information — or instead, new ways of processing it.

Geospatial AI

One doesn’t need to be a science aficionado to comprehend precisely how much of a shift that the development of artificial intelligence has ever brought to the world of tech-related company. And like any other significant technology, artificial intelligence has basically attained an intersection together with businesses and associated technologies. The world of geospatial evaluation is a really good example. Nowadays, geospatial AI represents a few of their most fascinating emerging technologies. Both private and government sector enterprises are using the highly effective type of data analysis.

There are three large trends which have resulted in the advent of geospatial AI: a larger volume of geospatial data from more precise remote sensing and satellites, AI advances like machine learning, together with the exponential growth of computational ability.

Geospatial Big Data

We might assert that geospatial evaluation was consistently a sort of Big Data. Afterall, most information related to Earth monitoring is comprised of imagery at incredibly substantial settlements and time-related data that will come in extremely huge sizes.

However, the ease of Big Data processing is what has changed using the AI advancements. For one, obtaining geospatial information, ArcGis training and deploying it in any meaningful manner was pretty hard. In earlier times this is something that could chiefly be carried out by government agencies, and industries that have been capital-intensive, such as petroleum and gas.

But, in 2019 the landscape of geospatial data analysis has completely changed. Along with the related computations being more easy than to perform, you’d be astonished to know what sectors are utilizing geospatial data. As an example, even firms like frontech.ca that focus on product lifecycle management solutions have started using geospatial information, which allows for the maximum efficiency in business planning and growth. There is more technical intelligence to be gleaned from geospatial information than ever before — especially in business conditions.

Artificial Intelligence

Clearly, the use of emerging AI technology is all of the conversations in business circles of basically every sector. The amount of sensible business adoption of AI is rapidly growing; there is rarely a company not seeking to use and integrate AI methodologies in some of the business practices. A recent business survey on this yielded interesting results — approximately 35 percent of respondents think that AI is currently crucial for company growth.

Obviously, hulking Terminator-Esque robots would be the normal individual associates with the term artificial intelligence’. However, in reality, we are talking about profound learning and machine learning as AI-powered technology capable of exceptionally efficient data analysis. And for geospatial information, these techniques are incredibly significant. Being able to process enormous amounts of satellite imagery using a stupendous amount of information is something just such new technology can attain.

Future of Geospatial AI

Nowadays, lots of commercial and governmental organizations are already using profound learning technology. In comparison with detail-heavy geospatial satellite information, the complete potential of this type of information is not something putting in the near future, but something that is already here. Recently, Canadian housing and mortgage corporations have talked about how they use satellite information and deep learning to monitor the growth of housing markets like never before. This is especially important when it comes to indigenous remote, far-flung communities areas that few industrial entities would explore for business opportunities otherwise.

And as geospatial AI comes into its maturity, we will definitely notice an uptick from AI workflow management methods; cost-efficiency and overall operation of all sectors will be made better by these kinds of technologies.

Conclusion

Even though high-detail satellite geospatial information has been available for many years, the modern AI geospatial advancements have only just enabled us to uncover its true capacity. Many trade publications in a wide range of industries are talking about the enormous commercial advantages of this emerging technology.

About the guest author

Avi Shah is an SEO executive and handles all the SEO related and Content Writing work. I work in behalf of Technosoftwares which provides WordPress Development Services. He also enjoys playing chess in his free time.

5 Best Real Estate WordPress themes in 2020

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In this modern technology, promotion for any business is the ideal solution for its success. Promotion can be done both online and offline. When compared with offline, the online method drives fast and quick responses, as it best suits the current tech guys.

If your business does not have a website or looks like built in the 1980s, you are losing money. Many business owners don’t realize it at first and just ignore it. 

In this technology era, one should implement their business strategy very effectively so as to expand their business goals and earn more revenue. For any business definitely, there will be many pitfalls, one should choose the best alternative and affordable method.

If you are a real estate agent and need to build a real estate website. Then no need to worry. Because irrespective of your coding knowledge anyone can build a real estate website with the help of the real estate WordPress themes.

In general there are plenty of real estate themes that help to boost your business productivity to a large scale.

5 Best Real Estate WordPress Themes:

Today I am going to share the most comprehensive list of real estate WordPress themes for your rental or real estate websites. All the themes are updated regularly and provide free lifetime service upon once subscription. Those themes are scattered with multiple features and functionalities so as to fit the user’s demand.

They provide a user-friendly interface and responsive designs so as to attract the customer’s attention. 

Now let’s have a look at the best real estate WordPress themes for your business.

1.Real Homes: 

RealHomes is the #1 WordPress theme for your real estate businesses. It is well-known for it’s modern and classic design with multiple features that real estate business demands.

RealHomes serves as the most customizable and reliable WordPress theme in 2020.

Real Homes themes delightfully present property information to its visitors and facilities real estate business owners by making property management easier and simpler.

This theme comes up with all the features a real estate website could need. The team supporting the theme continuously provides updates, new features, and improvements based on customer feedback. 

Real Homes theme is built on the bootstrap offering, an interface that is fully responsive. Irrespective of devices, your content looks amazing and wonderful. It has the ability to adapt to any screen size or resolution.

On purchasing this theme every user can customize their site with the plugin available. One can experience amazing flexibility with the elementor page builder, where you can have all the widgets at a glance. It comes up with multi-language settings where it helps foreigners to communicate very easily in their preferred language.

Features of Real Homes Theme:

The features of real homes theme include:

  • Advanced and fully customizable search forms.
  •  Real Home themes come with Google Map Integration support that enables you to display Google maps with properties markers on the search page.

  • It provides easy to use interface so that you can edit and modify very easily.
  • There is a facility to add some additional information also.
  • One can easily add floor plans related to a property such as display sq feet, size number rooms, etc.
  • This theme is integrated with the Google reCAPTCHA API to prevent SPAM messages.
  • Real Home Theme comes with front end property submit template and customize settings.
  • This theme helps the visitors to add his favorite properties for a further visit without any login.
  • It supports lists, grid layouts, and multiple property templates as well.

Just look at the quality of service and support, responsiveness so as to achieve your business goals.

Grab the handcrafted template for your real estate website just for 59$ by clicking here

2.Reales WP Real Estate WordPress Theme:

Reales WP WordPress theme is professionally designed for all the real estate websites. It is the premium WordPress theme with easy to use interface, intuitive and fully responsive design that looks perfect for any screen size and resolution.

It is very easy for anyone to go with because of the beautifully crafted demos. All the pages give the user a seamless experience as they are designed beautifully in several components and layouts.

With the unlimited color support, you can personalize and customize the look and feel of your website. This theme is the ideal solution for business owners who want to create an eye-catching website so as to attract customers attention. It is compatible with all types of devices and supports all screen sizes.

One can easily register with the front end authentication system which was implemented by the Reales.

Features of Reales WP Theme:

Reale’s WP theme is packed with many interesting features. They are :

  • Advanced Auto Search Function.
  • Front end property submission and editing, advanced editing filters.
  • Reales WP has incorporated Google places in order to provide a user-friendly interface and a streamlined search experience.
  • With the Google Maps support site, visitors can benefit from the detailed maps and geolocation features.
  •  Reales WP incorporates an innovative list of properties, services, shortcodes, testimonials, featured agents and columns, etc.
  • You can make your homepage hero by using the variety of customized header types.
  • You can easily enhance the property search experience using the layout that meets your vision.
  • It also supports drag and drop options, payments integration.

Get this simplified real estate WordPress theme for 54$ by clicking here.

3.Realtyspace: Real Estate WordPress Theme

Realtyspace is the easy to use WordPress theme for building professional real estate websites for real estate agents and agencies. It also serves as the all-in-one solution for sorting out the real estate issues a user faces. It is based on the purpose oriented design with tons of useful features. 

By using the custom currency, custom area units, and translation text options you can build a website for any country in the world.

It is the professional choice for the real estate businesses With the help of the plugin available you can craft and customize the website according to your home dream without touching a single line code.

With the help of the visual composer backend page builder and drag and drop native customizer, one can create stunning landing pages instantly. This theme also helps in taking care of managing the properties, finding potential clients, accept free and paid submissions, etc.

Features of Realtyspace Theme:

The features of the Realtyspace include:

  • Realtyspace helps to have a great look on any devices such as smartphones or tablets etc.
  • It is integrated with Google Maps or street view to provide a fast and better user experience.
  • It supports advanced filtering.
  • With Realtyspace you can create and customize unique coloring schemes or predefined sets.
  • One can enjoy the list of shortcodes for hundreds of UI elements such as properties, agents, galleries, testimonials, etc.
  • You can create several design variations with respect to page builder and custom colors.
  • Front end property submission and multi-language support Via WPML.
  • It is based on bootstrap3, seo optimized and performance-focused theme as well.
  • It supports a one-click install demo and removes the things not required by you.
  • It provides revolution slider, accepts paypal payments.
  • It supports the iHomefinder plugin, Realtypress plugin, and IDXpress plugin.
  • It also supports social login through Facebook, Google, Twitter, etc.

With Realtyspace one can have the real-time interactive user experience to a great extent just for 59$. Click here to grab this high-end theme for your real estate website.

4.Houzez Real Estate WordPress Theme:

Houzez is a highly customized and professional real estate WordPress theme. It served as a popular and powerful WordPress theme for real estate agents and companies. With this theme, one can easily create excellent website designs. It had many features a real estate owner can enjoy happily to create quality and responsive websites.

One can get the best idea by viewing the demos on the Houzez theme. It’s super easy and fast to get established your desired website.

Features of Houzez Real Estate WordPress Theme:

The features of the Houzez real estate WordPress theme are:

  • The drag and drop custom widgets are designed to deliver the best real estate experience.
  • Houzez is integrated with many platforms, plugins and payment systems.
  • It is integrated with Map platforms such as Google Maps, OpenStreetMap and MapBox.
  • Highly customizable and multi-language support.
  • Prebuild and one-click import demos available in the Houzez.
  • Feature-rich theme options at your fingertips to control your website.
  • Advanced search filters enable visitors to search for the right properties, auto search suggestions, advanced radius search geo-locations, etc.
  • It supports a property management system where you can easily coordinate your agents and accept submissions at the real estate marketplace.
  • Integrated live message systems and email alerts.
  • You can control all your property settings and manage them in all aspects.
  • Property information, property maps, property images, and property settings are managed and controlled very deliberately by using the Houzez theme.

Try out this fantastic theme just for 59$ by clicking here.

5.MyHome Real Estate WordPress Theme:

MyHome theme is the complete and all-in-one solution for the real estate marketplace. No coding knowledge is required to start the real estate website. By using pre-made demos and importing them into their workplace one can easily quick start their website. 

One can enjoy free lifetime updates and support upon subscription. By using the readymade and default templates you can design your homepage according to your business need.

Because of the rich and highlighted feature set, it is preferred as the ideal choice for many of the real estate businesses.

Features of MyHome Theme:

The features of MyHome real estate WordPress theme are:

  • You can import the demo with just one click and create stunning websites.
  • Search forms are highly customizable to fit your customer needs.
  • You can easily create and modify the custom fields, instant results, save searches, etc.
  • You can easily manage your properties, do social authentication, captcha, email notifications, user moderation, etc.
  • You can monetize your website by allowing guest posting, offer different payment methods and payment packages  etc.
  • It supports IDX broker integration.
  • You can save 136$ by integrating premium plugins bundled with MyHome such revolution slider, visual composer, Advanced custom fields PRO, etc.

Build your real estate WordPress website with MyHome theme just for 59$. Try it now by clicking here.

Conclusion:

If you are more excited to establish a profitable online real estate business. Then please grab your attention towards the above listed real estate WordPress themes to create wonders for your business. 

All themes are business-oriented and responsive in nature and are designed to achieve targets in 2020 for the real estate business.

Your wise choice of selection determines and establishes a roof for your real estate online business. 

About the guest contributor

I am Saritha Reddy having 3+ years of experience in technical content writing. A blogger by passion and interest. I work as a freelancer for many clients and companies, a lover of technology and gloomy concepts. Follow me on LinkedIn, Facebook.

6 Reasons To Utilize Keywords In Your SEO Strategy

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Keywords are important to every search engine optimisation (SEO) strategy. It encompasses the use of words and phrases in web content, so people and search engines can easily find your website. Online presence is not solely about creating a website for your business, as the site should speak the same language to visitors and search engines to become SEO-optimized. 

seo keywords optimization tips

What do keyword utilization and SEO-optimized pages bring to your business? Find out by reading below.

Appear On Searches

In SEO, keywords refer to significant words or phrases seen on your web pages, making your website easily noticed by Google and other search engines. It’s important to use the right set of keywords that align with the terms online users enter on the search boxes for your website to come out in search results. Otherwise, your site won’t be visible to your target audience and forever be buried in search engine results pages (SERPs). 

Consider some tips for your web pages to appear on searches:

  • Optimization of page titles, including adding primary keywords to headings and subheadings
  • Optimization of images, videos, and other graphic elements on your website by adding relevant keywords to their description
  • Optimizing your content with the help of keyword research tools

Find Your Content

A part of every SEO strategy is finding out how people search for information online based on the products and services you’re offering. Utilizing keywords and strategically using them in creating your content increases your online presence because of increased visibility in search results. 

A highly visible website would mean more people likely finding and engaging with your content, which brings the following benefits:

  • Improved Engagement: You have more chances of engaging with your target market to convert them to leads and, eventually, paying customers. 
  • Boost Marketing: Boost your other marketing campaigns by integrating your website to social media networks, print media, and other marketing platforms. 
  • Makes You An Industry Leader: High visibility in SERPs can make you an industry leader because more people trust your website due to finding relevance in your content.

Create Great Headlines 

Keywords are important in creating great headlines, which is a crucial part of any on-page SEO strategy. A great headline doesn’t only drive higher traffic but also attracts search engines, making your web page more relevant to rank high. 

Optimizing your headlines is essential because they’re incorporated in the headline or H1 tag used by search engines to rank your website. A headline acts as your web page title. Thus, it should contain your primary keyword to boost your search engine ranking.

Rank Above Your Competitors 

Implementing a good SEO keyword strategy will help your website rank in Google results above your competitors. A good keyword strategy can be combined with creating unique and interesting content that brings benefits to your business, including the following:

  • Increase Brand Awareness: Obviously, having an increased online presence means greater brand exposure and wider brand awareness. 
  • High Organic Traffic: Earning organic traffic means you don’t have to spend a lot of money on paid ads to attract more visitors to your website. 
  • Generate More Sales: The more visible your website is on search engines, the higher your chances are to close more sales. 

Have A Winning SEM Campaign

The first thing you have to do in creating any SEO initiative is to prepare a list of relevant keywords. SEO and keywords are directly related, which are crucial to running a successful search engine marketing (SEM) campaign. 

SEM refers to using paid marketing strategies to improve search visibility. With SEM, companies pay for digital advertisements to appear as search results on SERPs. Utilizing the right keywords can help your website easily rank in search results. Thus, you don’t have to waste your money with paid ads.

Here are other keyword utilization tips to win a search marketing campaign:

  • Organize keywords by dividing them into smaller groups of related keywords, making them more manageable, targeted, and specific. Also, keyword grouping and organizing will reduce your SEO workload significantly.   
  • Use keywords and variations throughout the web page copy. Use keywords in the URL, meta description, image file paths, and anchor texts where links are embedded. 
  • Remember to focus more on keyword relevance when optimizing web pages than concentrating on keyword density to create more effective SEO strategies that drive positive results.

Understand Your Audience Better

Performing keyword research and analysis is important to understand your audience. It’s a great way to understand users’ intentions to adjust your content precisely to sync with their needs. Also, effective keyword usage helps build people’s trust in your brand. 

By understanding your audience through keyword research and analysis, your business will gain the following benefits:

  • Create Effective Content Marketing Strategy: Based on keyword research and analysis information, you could develop a very effective content marketing strategy. Just make sure to also provide a wide range of content to grab the attention of your online visitors, such as a combination of texts, images, videos, podcasts or audio files, and infographics (digital poster).
  • Gain More Loyal Customers: With great content, you could answer search queries more straightforwardly to develop your customers’ loyalty. It increases your chances of being referred or shared to their family and friends through offline and online channels, such as social media
  • Establish Long-Term Customer Relationship: Understanding your audience using the right keywords in your content helps you get closer to them. They will feel more comfortable and confident in dealing with your brand because you understand their pain points. It will make your brand a problem-solver, a friend, and a reliable information resource. With long-term customer relationships, you also gain peace of mind with having a steady stream of revenue because your customers will keep coming back to your site and do business with you. 

Conclusion

Keywords play a vital role in increasing your website search-ability, brand exposure, and search engine ranking. All of these have great effects on your conversion rates and sales. By optimising your headlines, graphics, and content, you’ll establish a stronger web presence because you’re transforming your website to become more relevant, standing out from your competitors.

Sonata Stride Hybrid Smart Watch Review

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Technology is changing our lives from the most basic to the most extreme ways possible. Up until a few years back, we would have never thought of having a device that would help us track time, measure our footsteps and also tell us about our missed calls. But, that is how technology has changed the world of watches. 

Watches used to be very standard analogue design based till 1990’s, then came about the invention of digital watches to be followed by smart watches. Today, we’ve the perfect combination of all 3 – giving us features that were hard to imagine in a watch till a few years back. 

In this review, we look at one such watch from Sonata. The Sonata Stride Pro and what it has to offer. 

Sonata Stride Pro – A Hybrid Smartwatch

As we discussed above, the genre of watches has seen rapid transformation over the last few years. A hybrid watch is simply an amalgamation between traditional and modernistic design achievements. Sonata as a brand is a pioneer in the field of watches, since it comes under the iconic Titan brand. 

What intrigues us about the Sonata Stride Pro is that in it’s first impression, it’s just like any other traditional watch, with a very basic design that is classy and pleasing. However, it has so much to offer to the young and tech savvy audience, that it’s hard to not be in awe of it’s design and features. 

The Design 

The smartwatch has a black leather strap and also a black dial – the black color goes well with the overall design, which isn’t over the board and is kept rather formal. As per Sonata, the watch is water resistant uptil 30 meters down the water, which is again a solid feature to have. 

Time changes can be done with the standard button located right near to “3” hour and a button is placed adjacent to hour “2” for one to be able to manage the watch via their smartphone. The stride’s follow my watch feature allows you to easily track your lost watch via your smartphone. The camera control allows you to click a picture with this button next to hour “2” – a convenient and innovative use of your watch. 

The Features 

The caller alert : this features allows you to always be in touch with your smartphone, even if you’re away from it. Connecting your Sonata Stride Pro to your phone ensures that you get a notification regarding a missed call straight onto your smartwatch. So if you’re out for a run for instance and aren’t carrying your smartphone, you need not be fearful of missing out on an important call. 

Battery life: what is the use of buying a premium watch if it doesn’t suffice to a quality battery life! This is exactly where Sonata has hit the bull’s eye. The battery life is promised to last upto an year by the company. 

Alarms : setting up your smartwatch with your smartphone will allow it to give you vibrating reminders, to ensure that you do not miss out on important schedules through the day. 

Water resistant : the Sonata Stride Pro is absolutely water resistant upto 30mm under the water. This is absolutely a needed feature in a country like India where the weather is ever-changing. Suppose you get wet in the rain and ruin your watch, that’s money down the drain! The water resistant feature protects your watch against such mishaps. 

Fitness tracker: The watch comes with a step and calorie tracker to be the perfect accompaniment to your desire towards a more fitter and healthier lifestyle. The watch also has a buddy feature, allowing you to measure your success with your friends and set daily goals for your own-self. 

Sedentary alert : this feature is very unique and is often unheard of in watches. This feature tends to alert you whenever you’ve been sitting in one position for too long, to change your posture. We can set this notification timer from 15,30,45 to 60 minutes. Incase you don’t want this notification, you can simply turn it off. 

What’s our final verdict? 

If you’re looking for a modernistic watch with super cool classy design and absolutely upto-date modern features, you need not look further than Sonata Stride Pro. The watch caters to different target segments I.e. people looking for a simple hybrid watch, health enthusiasts or even tech savvys, Sonata Stride Pro offers something to all these audiences. With an asking price of 3,495 – Sonata Stride Pro is a very solid watch in it’s price range and we definitely give it a very strong recommendation. 

5 Career Opportunities With An Online Computer Science Degree

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Anyone who wishes to obtain a degree in computer science can now achieve it through the traditional brick-and-mortar higher educational institutions or online learning. IT-related courses can open up excellent career opportunities, and it’s also valid for computer science.

There’s more to a computer science degree than developing software and building websites. There are a lot of options out there if you dig a little deeper. 

A degree in computer science can provide you career flexibility. It allows you to work anywhere, in any company as long as they require technological expertise for their day-to-day operations. Today, there are a lot of remote jobs in Dallas and other states in the US as long as the job description doesn’t require much supervision. You can work in both government and private sectors. 

With a competitive salary and numerous opportunities for professional development, working hard for four long years to obtain a degree in computer science will all be worth it.

Here are five career opportunities with an online computer science degree.

Computer Programming

They work hand-in-hand with software engineers and developers to come up with computer programs that everyone can use. 

They’re the ones who communicate with the machines by converting software designs into languages that the computers can understand in the form of codes. Computer programmers make use of Python, C++, and other computer languages to build programs. Companies also hire them to troubleshoot bugs in software. 

Coding is an essential skill for programmers since they have to code designs efficiently since even a little error would prevent the computer program from running.

Software Engineering

As already mentioned above, software engineers are the ones who design software and pass them on to programmers for the coding process. Whether they specialize in engineering computer applications or focus on systems, their primary responsibilities revolve around all the different stages of software and system creation – from research, implementation, to maintenance. 

Private and government organizations hire software engineers so they can have someone look into their existing processes and make apps or programs that can streamline their daily operations. 

That said, software engineers can either choose to apply as a regular employee or start their own business as an independent consultant or contractor. 

Cybersecurity Consultancy

As you probably already know, the continued influence of technology in the different aspects of society, including government institutions and business organizations, opens up an opportunity for criminals to launch attacks digitally. They do this to carry out their fraudulent activities. 

They don’t need to physically get into the premises of a company to steal something; they can do it through cyberattacks. The threats pushed the need to develop systems that prevent or block cyberattackers.

If you have a degree in computer science, may it be from an online course or traditional university, you can get into this exciting field by helping institutions and organizations understand risks to their data and information.

As an information security specialist or cybersecurity consultant, you can prevent criminal attacks from being successful by strengthening the network of a company. You can also avoid a past breach from happening again by doing ethical hacking of your client or employer’s system so that you could identify and improve its weaknesses.

Systems Analysis

Different agencies and organizations utilize information systems to store and manage data. It helps them make their work easier and faster. As an analyst, you’ll help them research, plan, and design these systems. You can also suggest steps on how to upgrade them and make them more efficient and effective. 

As a systems analyst, your most important skill is flexibility as you need to be able to design and maintain systems for different industries such as financial management and engineering. With your analysis skills, you could start a consultancy business like any other IT-related careers.

Mobile Application Development

Mobile technology continues to rise, and the need for experts in this specific field will grow too. Today, an estimated five billion people own mobile devices. It’s the reason why the development of applications that can run in standard mobile operating systems like Windows, iOS, and Android has grown remarkably. As someone with an online degree in computer science, you can venture into this field and take advantage of its potential to dominate the world.

Like computer programmers, you will have to do a lot of coding in this career by using languages such as C++, Java, and Python. And like systems analysts, you need both flexibility and creativity to come up with apps that users would love.

Conclusion

A degree in computer science, whether you have obtained it online or from a brick-and-mortar school, can provide a lifetime of opportunities in the US and abroad. You have limitless options when it comes to computer science, and if you’re talented enough, you’ll enjoy competitive salaries and excellent working environments.