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How the Internet of Things is Changing Customer Service

Internet

February 24, 2021

How the Internet of Things is Changing Customer Service

Nowadays, companies put a very strong emphasis on their customer support service. Every business owner realizes that if they want to succeed in the competitive market, they cannot do so without an impressive customer support service. This is the reason why companies are always looking for innovative ways to boost their customer support domain and stand out among the competitors. If you have a quick analysis of a bunch of more popular and succeeding businesses, you will find the execution of strong customer support strategies as a common trait. That is how your brand can bond emotionally with the customers.

Take the cable industry, for instance, that fulfills the connectivity needs of consumers. We see Cox customer service making waves in the industry and enjoying praise among the users, resulting in the success of Cox as a brand all across the United States. People do not hesitate to subscribe to any of the Cox plans or bundle offers because they have faith in its customer service that excels in providing high-quality support and assistance all the time. That’s the power of a robust customer support service.

Recently, the Internet of Things or IoT has revolutionized the way customer service was being delivered by adding new dimensions to it. With the increasing demands placed on the company to meet the ever-rising expectations of the customers, the Internet of Things has been a life savior with a tremendous impact on the quality of customer services. Here is a closer look at how the IoT is benefitting and transforming customer support:

Customer Service Has Become Smarter with IoT

One of the biggest benefits of the Internet of Things is access to massive data. All the devices and online platforms being used by the customers are gathering valuable data. This data, if used properly, can provide a better insight to reach the customers more efficiently. You can find out what your customers need, what they are looking for, and how they are using the services, etc. You can also keep a track of whether your customers are satisfied.

This data collection and analysis is a game-changer, especially when it comes to product design and manufacturing. With the help of this data, companies can derive better conclusions regarding how to improve their current product-model, in order to match the requirements of the customers in a better way.

After all, the happier the customers, the stronger the brand image, the greater the success rate, and the bigger the revenues. Therefore, it is true that the Internet of Things will lead to a new data-powered era of customer service.

IoT has led to Greater Automation

One of the biggest advantages of the Internet of Things is a greater integration of automation in terms of customer support service. The development of systems and software based on IoT has helped to monitor the connected devices and better facilitate FAQs through the use of a dashboard. The automation that comes along with IoT has resulted in eliminating unnecessary human interaction where agent assistance might not be necessary for solving certain common problems.

This saves the time and effort of the customer support team for genuine queries where human intervention is required. Thus, machines can be used to solve problems and make human resources more available to fix the complicated issues that automated technology cannot resolve.

IoT has made Customers Smarter

When it comes to self-help, IoT has not just enabled the machines to become smarter for identifying the problems and giving solutions, but also the humans, who have become more tech-savvy in terms of diagnosing and resolving their tech issues.

In order to make use of IoT set-ups and devices, the user also needs to be smart enough to know how to utilize the IoT systems and fix what went wrong, when needed.

IoT Changing the Face of Customer Support

Though a phone call may be the first thing that pops in our head when seeking help or support, it is no longer the popular method when you have more convenient options at your disposal. The modes of customer support service have been changing dramatically with IoT in the picture.

Calling a customer service phone number to seek a technician’s help might not be your first move when you have access to a network of interconnected devices making up the Internet of Things. For instant online help, you can make use of chatbots, text bots, an online knowledge center, and the hub of massive data to seek answers to any of your queries or resolving a tech problem in real-time.

Wrapping Up

Internet of Things has changed the world of customer service, widening the horizons and helping to cope with the increasing customer expectations through greater automation. All in all, companies incorporating IoT are excelling in providing a better customer experience and high-quality support in real-time.

Why Your Business Needs Professional Liability Insurance

Startups and Business

Somen

February 18, 2021

Why Your Business Needs Professional Liability Insurance

Professional liability insurance, also often known as errors and omissions insurance, is a great way to protect your business against claims of negligence and disagreements.

Small business issues, such as minor mistakes and missed deadlines, can soon turn into much bigger issues. This can quickly become beyond your control.

If a client feels as though you have made a mistake or given them bad advice, they might suggest that you should be financially responsible for this error. This can have several negative knock-on effects on you and your business.

Who Needs Professional Liability Insurance?

Many businesses are required by law to have professional liability insurance.

If you operate a company that is not legally required to have a professional liability policy, then it could still be a smart and sensible decision to get one anyway. Doing so could save you a great deal of time, money, and stress in the future, as well as helping to preserve your professional reputation.

It is likely a good idea for you to get this kind of insurance if any of the following applies to your business:

You offer professional services, such as consulting or contracting
You offer professional advice and guidance
You create designs, such as for engineering or architectural purposes
You sell insurance
You manage residential or commercial properties

Furthermore, if you work as a self-employed person, then you might find that a client asks you to have an insurance policy of this nature before they are happy to work with you.

Why You Should be Covered

Professional liability insurance will help you to avoid disruptions to your business should a problem arise.

When you make decisions for your clients or offer guidance or advice, you always run the risk of a client potentially being unhappy or dissatisfied. There is also the possibility that you may simply make a mistake.

In these instances, you could become the subject of legal proceedings, and this could prove incredibly costly. Professional liability insurance will help to cover the expense of any such claim against you and your business.

In addition to helping with direct costs from a fallout, your insurance may also pay for you to hire a public relations company to help limit the harm caused to your reputation. This can be the most valuable component, as it decreases the chance of any incident impacting your future success in business.

Boosting Your Business

Professional liability insurance is not expensive and will go a long way to boosting and enhancing your business. Having this kind of cover demonstrates to your clients that you always have their best interests in mind and that you are prepared for different outcomes.
How small business boosts their business?
Here you can know more about someTools Any Small Business Needs to Promote Success

You will find that several clients and other businesses simply will not work with you if you are not covered for professional liability. So, get ahead of your competitors, and protect yourself and your business. This will allow you to keep your mind on the most important tasks and put any worries to one side!

Review of Stellar Repair for Access

Software

Somen

February 15, 2021

Does your MS Access database keep getting corrupted? You may experience such an issue due to large database file size, hardware or software failure, virus attack, simultaneous use of the DB by multiple users, etc. Corruption in MS Access database can render the .ACCDB and .MDB files inaccessible, and put a halt to your work routine. It’s strongly recommended to back up the database as a precaution to avoid losing data due to file corruption. Yet, if you haven’t backed it up or the available backup is not updated, you can try compacting and repairing your database, by using the Compact and Repair utility, to resolve the issue.

However, the ‘Compact and Repair’ utility may fail to fix severely corrupted .ACCDB/.MDB db files and can result in data inconsistency. A better alternative is to use a specialized Access repair software to repair and restore the database, maintaining data integrity. In this post, we will review how Stellar Repair for Access software can prove a handy tool in fixing database corruption.

What Makes Stellar Repair for Access a Preferred Database Repair Tool?

The software is purpose-built to help users repair corrupt Access database and restore its objects in a new database without any technical support. It comes with an advanced database scanning technology that can easily parse through severely corrupt Access database files (.ACCDB/.MDB) and recover tables, deleted tables, forms, reports, and all other objects from database tables.

We will be reviewing the software on key parameters: ‘setup & usage, ‘speed & performance’, and ‘support’.

Setup & Usage

Downloading and installing the Stellar Repair for Access software is straightforward and takes only a few minutes to complete. Once installed, launch the software. This opens the software’s main interface with a ‘Select Database’ dialog box that provides options to select a corrupted Access database (.ACCDB/.MDB) file.

You can either ‘Browse’ or ‘Search’ the file that you want to repair. Since we knew the file location, we browsed and selected the file to be repaired. We took a sample corrupted Access database ‘Northwind 2007.accdb’ file.

Note: If you’re not aware of the Access db location, click ‘Search’ to find and select the db.

Now after selecting the file, we only had to click ‘Repair’ and wait for the software to do its work.

Speed & Performance

The software took only a few seconds to repair the sample db file and displayed preview of all the recoverable objects, including Tables, Queries, Forms, Reports, Macros, and Modules.

Click on an object to expand its components from the left pane of the preview window, and click on a component to view its content on the right pane.

After previewing the file contents, we selected specific Access database objects and clicked the ‘Save Database’ option on the ‘File’ menu for saving the repaired file. This opened a ‘Save At’ dialog box with options to save the file at a default or new location.

Support

We didn’t experience any issues with the software and didn’t have to contact the support team. But you can communicate with the technical support team that is available 24*5 to respond to user queries. You can also refer to the software’s user guide for step-wise instructions to repair an Access database and recover its objects using the software.
Here is a Tool Recommended for Outlook users – Stellar OST to PST Converter

End Note

Stellar Repair for Access is an effective tool that makes the process of repairing an Access database file a hassle-free task. The USP of the Access Repair Software is its simple to use UI that any user can easily operate to repair the file without technical assistance. Additionally, the database file can be repaired in few simple steps, thereby helping users save their time required for troubleshooting a corrupt Access database.

Here’s how the software rates (on a scale of 1 – 5): 4.5/5

Key parameters	Rating
Setup & usage
Speed & performance
support

Behold The Worst Passwords of 2020

Tech News

Somen

February 4, 2021

You would think as time goes by, people would take passwords more seriously, and take steps to protect them. Unfortunately, that’s not the case, and we’re still getting some gems in terms of bad passwords. From single words to names and birthdays, password habits are as bad as ever, which is why we’re here to help.

We’re going to take a look at some of the worst passwords of 2020, what makes a password “bad”, and what steps you can take to make your passwords (and your overall cybersecurity) better. Keep reading if you’ve ever used a name, birthday, or the word “love” in your passwords!

The List

Let’s start by taking a look at some of the most common (and terrible) passwords from last year.

1. 123456 (because no one would guess that one, right?)

2. Password

3. 123123

4. Iloveyou

5.password1

6. abc 123

Are you noticing a pattern here? It looks like someone took the easiest thing to remember and made it a password, right? That’s exactly what happened, and that’s the problem. When you have millions of people that think passwords such as “123456” are secure, you’re going to run into some issues.

So, why are these passwords a problem, anyway? Let’s look at some of the ways hackers steal and breach passwords for a better understanding of why these are unacceptable.

Dictionary Attack

According to SearchSecurity,

“A dictionary attack is a method of breaking into a password-protected computer or server by systematically entering every word in a dictionary as a password. A dictionary attack can also be used in an attempt to find the key necessary to decrypt an encrypted message or document.”

Essentially, the computer enters every word you can find in the dictionary, and the process usually only takes a few minutes (or a few seconds, depending on the computer”. The word “password” is a dictionary term, as is “love”, “you”, and plenty of other common words/phrases that people use. The bottom line? If it’s in the dictionary, it shouldn’t be in your password.

Brute Force Attack

Technically, a dictionary attack falls under the brute force category, but there are other methods used by hackers. Credential recycling, for example, recycles credentials from previous data breaches to attempt a break-in. A basic brute force attack simply involves the computer trying every combination of letters, numbers, and symbols possible. This can take seconds, minutes, or years. The bottom line is that your passwords matter, and the more complex and unique they are, the harder they’ll be to crack.

What Makes For A Poor Password?

Let’s talk about some damaging password habits that many of us fall into. For starters, you should never use self-identifying information in your passwords. This includes all of the following:

Part of your phone number, address, or social security number
Your name, nickname, spouse’s name, child’s name, etc.
Your street name, company name, or pet’s name
Your bank account or credit card number (yes, this actually happens).
Your birthday, anniversary, spouse’s birthday, etc.

Additionally, you should never use any company information, either. If you need to create a unique password at home or at work, you can use a password manager or a free password generator. The best password manager out there today comes with plenty of features to help you secure, store, and manage all of your passwords.

Good Passwords And Habits

A good password doesn’t contain any of the above information, and you may not be able to memorize it as easily. That’s a small price to pay for security. Good passwords contain no repeating characters, a combination of upper and lowercase letters, numbers, and symbols, and no common words or phrases.

A good password looks something like this:

L$n0p@2m}-9W1=!

Notice how the password meets all of our above requirements, and is 13 characters long. Experts recommend longer passwords because longer passwords contain more variables. Make sure you’re using a password manager or some equivalent service to store your passwords as well. Storing passwords on your computer, on written paper, or in an email address is a good way to have your information stolen.

If you’re running a business, you’re responsible for providing your employees with the right tools to ensure their password habits are solid. You could be held liable for a potential breach, so make the investment now! The average cost of a data breach for small businesses is in the hundreds of thousands of dollars—a sum that would sink most small businesses entirely.

Why anyone needs password?

To provide security to our system. We can protect our data with a good password.
Know more about –

To Prevent Data Loss In The Cloud
To Make Your Personal Data Safe And Secure

The Bottom Line

Password security is certainly no joke, and we need to move away from repeating the same mistakes. The most common passwords are the worst of choices, so avoid them entirely. Don’t include self-identifying or company information in your passwords, or any common words/phrases. The key to good passwords is to keep them as unique as possible.

Is It Worth Investing Money In Online Marketing Courses?

Internet Marketing

Somen

January 29, 2021

Is It Worth Investing Money In Online Marketing Courses?

Nowadays, it is hard to picture life without online connectivity. According to the world’s leading consumer survey firm Statista, the number of active internet users around the world in October 2020 was 4.66 billion people, which is 59 per cent of the planet’s total population.

Now exceeding three billion, mobile users account for 91 per cent of all internet users worldwide. Smartphones have emerged as the primary channel for accessing the internet, and an increasing number of people are using mobile devices to make shopping decisions, conduct research, and connect with peers.

In 2020, the use of social media applications was one of the most engaging online activities. As of January 2020, the usage rate of social media was 49%, with more than 3.6 billion people using social media platforms globally. These numbers are expected to rise to 4.41 billion by the end of 2025.

As customers are increasingly becoming proactive in multiple virtual domains, organisations of all shapes and sizes are pouring in a significant amount of money to strengthen their online presence via digital marketing. According to the Statista Research Department, the global digital marketing spend was $325 billion in 2019, and it is projected to reach $389 billion in 2021.

Although the increased spending on online marketing is augmenting the demand for individuals with digital marketing expertise, numerous reports indicate that there is an acute shortage of professionals with necessary skillsets. The talent gap, however, presents an excellent opportunity for people aspiring to pursue a career in this fast-growing field.

To give you a clear idea of the exceptional opportunities that a career in digital marketing provides, the document below highlights the top benefits of attending an online marketing course offered by a well-recognised institution, such as Learning Cloud Australia.

A Wide Variety of Employment Options

Most forward-looking organisations are taking advantage of online marketing to boost their digital footprint, which is broadening the scope of employment in almost all sectors.

Additionally, job profiles in digital marketing are highly diverse, enabling you to select a profile that aligns best with your skillset and inclinations.

Upliftment of Individual Market Value

According to the Marketing Hiring Trends Report, digital marketing remains the most in-demand skillset, with 61 per cent of managers stating that they would employ more online marketers to fill a range of digital marketing roles.

Despite the strong demand for online marketing professionals, there is a huge gap between the demand (59 per cent) and supply (19 per cent) in this rapidly-evolving domain.

For this reason, qualified digital marketers are being perceived as a valuable asset by organisations ready to hire. Individuals with a certification in online marketing will certainly stand out from the crowd and command higher salaries.

A High-End Pay Package

Due to the extreme scarcity of suitable talent, companies are going all out to offer lucrative compensation packages to worthy candidates.

According to the top-rated job search website PayScale, the salary of a digital marketing manager in Australia ranges from AU$54,000 to AU$120,000/year. In the United Kingdom, a digital marketing manager earns between £22,000 and £51,000/year, while in the United States, the salary varies between $42,000 and $103,000/year.

Greater Work Flexibility

Another advantage that online marketers enjoy is flexible working hours.

Since the concept of digital marketing pivots around the Internet, geographical boundaries or physical locations do not matter much.

Online marketing specialists can be in any part of the world and still perform their tasks efficiently if they have a stable internet connection.

Kickstart Your Career Instantly

A certification in online marketing can help you develop the confidence you need to build a lucrative career in digital marketing or can even help you build a foundation on which to start your own digital marketing agency.

Alternatively, you can work as a freelancer and be your own boss. Whether it’s content creation, search engine optimisation, copywriting, or digital advertising, web portals, such as https://www.freelancer.com, collate various job postings for different digital marketing roles.
You can improve digital marketing skills through online courses.

Certifications Are Becoming the Gold Standard

These days, top companies are placing less emphasis on college degrees and instead are preferring industry-recognised certifications, such as those offered by world-class institutes like Learning Cloud that provide students with a superior learning experience. All course materials incorporate engaging, rich multimedia content that students can access securely from anywhere, at any time, on any device. This makes learning time-saving and cost-effective.

Here’s How Your Brand Could Increase Sales By Incorporating Social Media Marketing

Social Media

Somen

January 21, 2021

You have been using social media to only connect with your followers. You use that following for the promotion of your brand. However, social media can also help you go a step further. It can help you drive and increase your brand’s sales.

You must have incorporated proven marketing techniques such as SEO, email marketing, and content marketing. It is time for you to explore social media marketing now to get your sales increased.

There are many ways to do social media marketing, such as making video for sales and uploading it across various social media channels such as Instagram, Facebook, Twitter, etc.

There are some very effective tips and methods that will help you drive your sales and revenues. Some of them generate direct revenue for you, while others help you generate indirect revenue.

Here are some tips for you:

Use Your Followers Preferred Social Media Channels

It is very wise first to find out the social media platforms that your followers use. You would need to use the same platforms that your target customers mostly use for driving your sales.

Following every platform is not a good way of utilising your time and resources. That process is too time-consuming. So, a thorough analysis of your target demographic is recommended.

Starting with platforms that have a massive user base is a good starting point. Platforms such as LinkedIn and Facebook have a huge user base. However, platforms such as Instagram and Snapchat are preferred among the millennials.

When you reach the right social media platforms, you have a much better chance of connecting with your target customer base. As a result, upon reaching your target audience, your chances of driving and increasing sales increase.

Focus on Your Customers and Their Specific Needs

People on social media platforms see a plethora of ads. The majority of them are of no use to them. Personalized ads or marketing come into the picture here.

Personalized marketing concentrates on your customers’ spending and browsing habits as well as their lifestyle choices. It then presents them with ads and content based on their choices. When customers come across such ads, they are more likely to take a look at them.

They stop to explore the content as it is relevant to them and their needs. When people come across relevant stuff, they are more likely to engage and potentially invest in your brand by buying your products.

Personalized marketing also helps build a rapport with your customers. As they see content based on their needs, they start trusting your brand to provide them the products and services they require.

Include User-Generated Content for Your Benefit

Your customers, before buying products online, refer to the reviews left by other customers. These reviews are important as they give an idea about your brand and how reliable it actually is. These reviews are called user-generated content, abbreviated as UGC.

These reviews help your customers trust you as it might be difficult for them to rely on an unknown brand before investing in your brand’s products. When your customers come across experiences of people like them, they get much more comfortable.

You should use these reviews to your advantage. You can make the most out of the content created by other customers to help you drive more sales.

You should encourage your customers to share their photos with your products online. Thus, you can access these UGCs by sharing their photos or posts on your social media account. This not only helps you become a credible brand but also strengthens your loyalty with your existing customer base.

You can also request your customers to review your products on your original site. Then take a screenshot of your reviews or make a video of the reviews using a screen recorder. You can then post the screenshot or the made video on your social media accounts.

Involve Your Audience

It is of the utmost importance that you engage with your customers on social media platforms. You can regularly answer any queries your customers may have. You should reply to your customer’s comments and give positive responses to every type of feedback you receive.

You can also organize online activities and events and live Q and A sessions for your customers. Your constant engagement with your target audience helps you become a reliable brand that values its customers’ feedback.

Focus More on Educating than Selling

Social media platforms provide you an excellent opportunity to provide informative and compelling content to your target audience. These contents need to be engaging and interesting enough for your customers to tempt them into making the purchases.

Before your customers buy your products, they must know about them. So, the objective of the content is to impart your customers the details. These details will prompt them to give your products a try.

For example, if you are a brand that sells food ingredients and utensils, you can post videos of recipes on your social media platforms. The recipes will be compelling enough for the viewers to try by using the ingredients and utensils you sell.

Facilitate Purchasing on Your Social Media Profiles

These days buyable pins are trending. These pins are attached to your products and add to the aesthetics of your ads. When customers click on these pins, they are presented with selected details about the product.

The pins come with an exciting feature. They allow your customers to proceed with the purchases without having to close the social media platform. They can complete the transaction without switching to another application making the process hassle-free.

Posting Your Content at Appropriate Times

You should be aware of the time of the day when you post your content. It is important and is an effective technique. Working people might use social media after work hours. At the same time, elderly people might use social media during the day.

To figure out when to post during the day, you should maintain a customer profile. Maintaining a customer profile also helps you to facilitate marketing strategies for every type of customer.

In Conclusion

Social media channels are a very helpful platform for you to promote your brand and increase your sales. These tips may seem formidable at first to implement, but at the same time, you must get started with these as they are very effective.

The tips mostly focused on building a trustworthy and reliable relationship with your target audience. The target audience needs to be identified first, and then you should engage with them as much as possible.

You must make the purchase process hassle-free and comfortable for your customer base.

Top Ways You Can Design Fleece Sweatshirts for Your Clothing Store

Marketing

Somen

January 19, 2021

As the crisp chill of fall shifts into the cold air of winter, what’s the one signature piece of clothing you can sport just about any and everywhere? Oftentimes, that answer is a fleece sweatshirt. Adored for its natural warm and cozy yet lightweight texture, fleece is a top pick for people of all ages, sizes and genders. Comfort, durability, water resistance and easy care are just some of the attributes of this amazing fabric. Couple this with the trendiness of the sweatshirt, and you now have a very desirable, customer-driven apparel item to boost sales for your clothing business.

Fleece sweatshirts have a considerable and dedicated consumer base. For a clothing store, they provide an opportunity to attract new customers, while making a profit. So, how can your brand undertake designing fleece sweatshirts that might outdo your competitors? Read on for some great ideas.

Start with the basics.

Fleece sweatshirts come in a variety of designs and styles, but to start your sweatshirt collection, begin with the basics. Get some nice solid colors. Divide them into color schemes. You can have a section for pastels, as they are quite the trend, solid blacks, browns, and whites are always in demand. You can also have a small section for neons and bright colors in shades of reds and yellows. Bella + Canva is an excellent source, if you are looking for essential yet chic fleece sweatshirt inspiration.

The graphics are in!

Graphics are pervasive in the fashion world, from denim jackets to pants, t-shirts, and even handbags, knapsacks and backpacks. Hence, fleece sweatshirts simply can’t stay away from the trend. With an endless scope of designs, graphics are one of the best ways to ornament these shirts. You can pick a niche or fan favorite, like a movie, a trending web series, or even a viral meme. Anime graphics or classic cartoons are always in demand. Graphic fleece shirts are a great way to sell something unique, as well as add a fun and funky edge to your clothing brand.

Try cropping.

No one accustomed to the fashion world can deny that cropped clothes are ruling the market. From cropped t-shirts to jackets, cropped tops are not going out of fashion anytime soon. This is your opportunity to design cropped fleece sweatshirts for your clothing store. You can consider some basic designs, or go for customized graphic, embroidered, or even patched cropped sweatshirts. With the right design and the perfect cropped length, your customers will be unable to wait to get their hands on this sweatshirt collection.

Let some embroidery take over.

Embroidered fleece sweatshirts are a unique way to turn your basic collections into a customer favorite. Adding embroidery can instantly change the look of a regular fleece sweatshirt into a customized high-end piece of fashion. Embroidered sweatshirts add something new to the garments, yet require little alterations. You can go for a classy and elegant look, with small motifs or a word embroidered on the shirt. You can also embroider the hem or a pocket.

Patch up the elbow.

Elbow patches on a fleece sweatshirt are a great customized design. You can create a design by combining fun fabric options, or experiment with colors and patterns to create new and exciting looks. Simply changing the colors and textures of the elbow patches can transform the whole look and add more appeal to your fleece sweatshirts.

Cozy cardigans? Yes, please.

We know this might seem risky, but the trend is already in motion and doing pretty well. But, by opening up the front of a fleece sweatshirt, you can change it from a regular shirt to a cozy cardigan. In order to create these cardigan mocktail sweatshirts, first you’ll need to find or create some good designs; then, you can either leave the cut front edges rough or smooth them with a straight stitch in matching or contrasting thread; and lastly, apply your creative design of embroidery, appliques or even buttons. However you decide to create these wonderfully reworked fleece sweatshirts for your brand, have fun, be creative, and enjoy watching your customers eagerly buy them.

Bling it!

Bedazzling your fleece sweatshirts is a sure-fire way to add an exciting new section to your collection and attract a clientele that loves bling! Applying a tiny amount of razzle-dazzle will elevate your sweatshirts from regular wear to partywear. Try adding rhinestone designs on the sleeves or the edges of the sweatshirts. Sweatshirt hoodies with the rims bedazzled with rhinestones or glitter are ideal for customers who love outfits with a bit of dramatic appeal. You can also use rhinestones to compose words on the back of your fleece sweatshirts, for an attention-getting statement look.

Custom pockets are cool.

Imagine a basic white fleece sweatshirt. Now, imagine the same shirt with a funny quote or character etched on the pocket. Which one seems more attractive? The magic of the custom pocket, of course. You can use this design idea on your fleece sweatshirts, as well, by working with a range of different materials to create fun and aesthetic pockets.

Another idea is to let your customers customize their sweatshirts. You can create designs for the pockets and elbow patches, and offer them options for bling or popular graphics customizations. They can make their choices from the select options to have a piece crafted just for them. This may be a game-changer for those customers who love wearing their own designs.

For several reasons, fleece sweatshirts could be a great addition to your clothing store’s brand. They have immense customer appeal. Their matchability makes them a near must-have for just about everyone’s wardrobe. For the clothing store owner, they are a steady source of income as they are able to meet market demand. By adding your touch of creativity and good marketing, these shirts are sure to get your customers attraction. We hope that this article has given you some helpful ideas on how you can nudge your fleece sweatshirt collection up a notch.

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