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Inspiring Success Story of Ritika Jatin Ahuja – From Miniature Perfumes to COO of a Luxury Supercar Marketplace

Interview Series

March 15, 2021

Inspiring Success Story of Ritika Jatin Ahuja – From Miniature Perfumes to COO of a Luxury Supercar Marketplace

“Self love is the only Mantra to happiness”

A budding entrepreneur, Mrs Ritika Jatin Ahuja is an icon of sorts and a name to reckon with, the COO of Big Boy Toyz she comes out to be a graceful and independent woman. A well-conceived effort, planning and execution from her side became the reason for the bright and fruitful inception of the Merchandise section.

Her leadership and motivation encourages the entire team, she is well known for taking bold decisions and overcoming challenges without compromising on the ethics and finally facing the business and organizational issues as an integrated unit.

Taking each day as it comes, she has nevertheless geared herself and is sufficiently equipped to handle the pressures from unexpected quarters thereby striving to make the merchandise section as big as Big Boy Toyz in due course of time.

The talented multitasking lady surely has her hands full and the manner in which she has balanced motherhood and profession with harmony and precision is truly commendable.

We had an amazing interview with Ritika Jatin Ahuja and sharing some of the insights from our interactive session:

1. What would you suggest the younger generation who are often in a dilemma to choose something between their passion and career?

I feel whatever you do in your life it’s important you love doing it because otherwise the sustainability of the career would never be established. So, if you have a certain passion you need to be creative enough to pursue it, when I started collecting perfumes I never knew where it was leading me but then I loved this and it soon became my passion.

2. You are specialized in the interior design of jets and yachts from the University of Arts London could you tell one experience from the college that impacted you?

My three years in London were the most amazing years of my life, it changed my entire personality, I became more independent, and I was becoming more confident about myself. I understood what life is, it really taught me the importance of hardwork and how to live life all by yourself. You need to be very street smart and you need to understand and sympathize with people and develop good bonds.

The biggest challenge for me was to break my horizon and barriers and to know more about different cultures and religions to establish that bond with the international students.

3. As the COO of Big Boy Toyz, how has life changed for you and what keeps you motivated to work towards excellence?

It’s actually difficult, but I am in that 5am club, I wake up at 5am and get done with all the important things before my kids wake up!

I wake up 3 hours prior to when everyone else wakes up and I get done with almost all the stuff and then get off to office. The change only happens once you have kids because you know you cannot compromise over there.

Ritika Jatin Ahuja quote on streamlining passion

4. Which is your favourite show you love binge watching?

Gossip Girls, I love that show, I am a teenager at heart and I love this series. In schooltime I used to love F.R.I.E.N.D.S and I am more like Rachel, I love shopping!

5. One gadget you cannot live without?

I guess that will be my phone and my earpods, I can definitely not live without both of them.

6. That one thing you are obsessed about yourself?

I think it’s the way I talk, I have this balance of being crisp and yet soft, I come across as a person who is approachable and I am very proud of this trait.

7. One orthodox thinking you would like to change in the society?

I think the biggest orthodox thought is the “Nazar Lagna thought”. I think one should go out of it now, one should take credit for whatever is happening in their life, good or bad, because ultimately this is life, things happen and we need to grow out of this cocoon.

8. What has been your one Mantra which you have always followed in your life?

“Love yourself”

I guess that is the most important thing because only if you love yourself, you have love to distribute to your family, you would be much happier as a person, if we are content about yourself you would be at a better place. If you are making yourself a priority everyone makes you a priority so yes LOVE YOURSELF.

Ritika Jatin Ahuja quote on confidence and believe in yourself

9. How did you deal with insecurities in your life?

During my college I came across this point when I was scared about my grades, I was so scared about that, but the only person who could help me with my insecurities was myself, it took me long walks, self healing therapy sessions and I again made myself confident that I have come this far I can totally get this thing done successfully.

So only you can heal yourself, always believe in yourself because you are worth everything!

10. How did you deal with criticism in your life and how is it handling things at Big Boy Toyz?

So you know initially when I joined.There were people you know they were kind of waiting for me to fail, and I used to understand the energy they gave out but I set my strongest point and communicated efficiently. So I just got people on my side off the table rather than trying to prove my superiority over them so I think that was just a bigg boss move.

Ritika Jatin Ahuja quote good and bad things

11. If you are writing a book on yourself what will be the title of your autobiography.

Wow I really don’t know. I am a simple person but I have a lot of stories to tell. It’s a simple journey for me but with lots of interesting stories I don’t know it’s a roller coaster ride for me so yeah it will be a pretty interesting autobiography.

12. What is the name of your favourite book of all times?

My favourite book would be The Secret – Rhonda Byrne. An amazing read!

13. Do you have any specific success story that you crossed like a milestone that you always wanted to accomplish?

So you know when I first launched my first BBT perfume that was a very big milestone for me it almost took me a year for the final product to come out. There were pre-bookings which were really overwhelming as people were ready to buy a perfume without even knowing the smell of it!

We got 8000 plus orders. It was like a Win-Win situation for me. Yes, I kind of achieved something big.

14. Ma’am how did you manage things during covid how was lockdown for you?

For me I really loved my time during covid I was really not getting time for myself and 2020 has been a total makeover for me I have lost considerable amount of weight, I learned cycling, I was cooking, baking with my daughter, in short we were living our life with a ray of positivity.

Honestly, I really feel that it was a blessing in disguise for me and I also feel how things affect us all depends on how you take it. There were also a lot of people who were feeling depressed sitting at home but I took it the other way around like I used to plant activities throughout the day with my family for us to do something new everyday.

It is said that a woman has the power in them to run the entire house and radiate positivity, so I think I did the same.

15. Ma’am one one thing that you want to tell all girls out there, a piece of advice maybe?

Being a woman of course it’s a priceless gift. Being a woman is the most blissful and blessing thing getting pregnant being a mother nurturing your family taking care of your own house, you need to be independent and feel proud of yourself. Love yourself everyday and a very Happy Women’s Day to all the gorgeous women out there!

So this was Ritika Jatin Ahuja, COO, Big Boy Toyz a proud winner of the the National Excellence Award 2018 and the Women Entrepreneur award 2018, Young Women Leader in Operations by the Indian Conventions, Most Influential Leader of the 2018 by Transformance Forum and the Gem of India Awards by AIAC which shows her steadfast and true blue demeanor which has been the catapulting differentiator.

Content Mistakes Your Small Business Should Work to Avoid

Internet Marketing

Somen

March 12, 2021

Content Mistakes Your Small Business Should Work to Avoid

It’s easy to see why so many small businesses integrate content creation into their online marketing efforts. After all, solid content can help boost your enterprise’s search ranking, thereby leading to an increase in website traffic and potential new business. However, as any seasoned marketing expert will tell you, not all web content is equally beneficial. While good content has the power to elevate your ranking and make more people aware of your business, lackluster content can have a negative impact on both your search ranking and professional reputation. With this in mind, take care to avoid the following mistakes when crafting engaging content for your small business.

Not Creating New Content on a Consistent Basis

In some respects, search engines can be very fickle. Given the seemingly endless array of available results for virtually any search criteria, it’s hardly surprising that search engines often show favorability to sites that are updated on a consistent basis. No matter how good the last blog post or feature article you posted is, it can’t be expected to influence search results long-term. So, if you and your team have gotten into the habit of posting new website content on an irregular basis, you’d do well to correct this behavior.

In the interest of getting a favorable search ranking, make a point of producing new content between once and thrice a week. (Of course, if you’re able to produce more, you’re certainly welcome to do so.) If this seems like too much work for a single team member, consider alternating content creation duties. Furthermore, when delegating which team members produce which pieces of content, make a point of matching subject matter with expertise. For example, if a blog post pertains directly to web design, make sure the piece is written – or at least supervised – by your company’s resident expert on the subject.

Overusing Keywords

Keyword integration can be an effective way to elicit attention from search engines and boost your site’s search ranking. In fact, plugging relevant keywords into blog posts and feature articles is among the most popular search engine optimization (SEO) practices under the sun. Unfortunately, far too many businesses have a habit of keyword stuffing. As the name suggests, this practice involves the flagrant overuse of keywords in web content. In many cases, this is done in an effort to fool search engines into picking up on popular search terms and giving your site a favorable ranking.

Although keyword stuffing may seem like an ingenious idea to people who are inexperienced with content creation, it can do a lot more harm than good. First of all, such content is unlikely to be of any practical use to readers. While it may initially prompt people to visit your website, they’re unlikely to stick around – and even less likely to give you their patronage – upon discovering that they’ve been duped. Worse yet, if search engines become aware of what you’re doing, your site’s search ranking is liable to take a nosedive. Needless to say, working your way back up to a favorable ranking will take a considerable amount of time and effort.

Failing to Consult Experts

Not every small business is well-versed in the dos and don’ts of content creation – and that’s okay! However, what isn’t okay is assuming that all the intricacies of content creation can be learned on the fly. Attempting to craft solid web content with little to no experience is unlikely to work out in your favor. That being the case, why not save yourself a tremendous amount of hassle by reaching out to an experienced web marketing company? The right company will be able to provide invaluable guidance with regard to content creation, SEO and a wide assortment of other digital marketing staples.

Content creation can do your small business a world of good. Solidly-crafted blog posts, feature articles and guest pieces can help drive traffic to your site and build awareness of your brand. Of course, it’s important to keep in mind that not all web content is created equal. While good content can prove tremendously beneficial, subpar content is likely to have the opposite effect. In the interest of crafting the best possible content for your hand, avoid the blunders discussed above.

Five Ways To Improve Demand Forecasting At Your Company

Startups and Business

Somen

March 9, 2021

Accurate demand forecasting is essential for many businesses. If you can’t predict how much demand you’ll experience for your products and/or services, you’ll struggle to keep up with demand and may miss out on sales.

The following are five ways to improve demand forecasting at your company.

Stop relying solely on statistics

Statistics are important when it comes to demand forecasting. However, you shouldn’t only be relying on statistics. Statistical information can be a basic guideline to start your demand forecasting with. However, you’ll want to use other information regarding market intelligence, customer dating, and production hold-ups to increase the reliability and accuracy of your demand forecasting.

Understand that demand forecasting can never be perfect

No matter how much effort you put into demand forecasting, you will never be able to get things perfect. There is always some uncertainty that goes along with running and managing any type of business. The important thing is to be flexible and adaptable to surprises regarding demand. Develop strategies for handling differences between forecasted demand and demand figures that actually come up.

Consider surveying customers on future needs

A lot of companies overlook the possibility of asking customers directly about their future needs. Many customers will be eager to offer details of their future needs so that they know they can get your products and services when they need them.

Consider sending out surveys to regular customers with questions about any plans they have about future purchases or business with you.

Anticipate changes over time

Some companies make the mistake of expecting demand to be the same year over year. Companies change over time. Hopefully, growth at your company is going to lead to increased demand for your services. However, you can also expect to lose customers periodically so that demand will go down.

The goal is to grow demand for your products and/or services. Striving for growth means that demand will change. Wherever possible, you should anticipate changes by adjusting for developments that come along. If you sign on a new customer or develop a new partnership, make sure you put thought and analysis into how it’s going to affect demand at your company.

Make sure different departments are collaborating

Don’t make the mistake of viewing demand forecasting as solely being a function of supply chain functions. In fact, forecasting demand involves just about every department of your company.

For the highest possible level of accuracy and effectiveness when it comes to demand forecasting, various departments of your company need to be collaborating together. Sales, finance, manufacturing, marketing, and other departments need to work together and contribute data to demand forecasting efforts.

Consider how different departments of your company impact and are impacted by demand. This can give you some valuable insights that improve the accuracy of demand forecasting.

Demand forecasting is a key aspect of optimizing operations and maximising profits at your company. If you want to optimize operations, forecasting demand with a decent level of accuracy is very important. Use the tips mentioned above to improve demand forecasting at your company.

Women’s Day special Interview with Shalini Vadhera- The Global and Gorgeous

Interview Series

Nishita Sareen

March 8, 2021

Women’s Day special Interview with Shalini Vadhera- The Global and Gorgeous

“Embrace your beauty, Empower your life”

Shalini Vadhera lives by this quote and is a mission driven award winning entrepreneur who believes confident women can change the world. As a very young girl she traveled the world to visit family in India and Kenya and at the age of 19 she was already on the road to become a successful entrepreneur.

What struck her?

On those trips is where she truly fell in love with the beauty of diversity. How every country understands the language of beauty and has amazing secrets and rituals to looking and feeling beautiful. Through her traveIs, she discovered secrets to not only looking good but she learned the mantras to a successful life.

We got an amazing opportunity to interact with her and this is what she feels about beauty, life and beyond!

1. Ma’am do you believe that beauty transcends all boundaries? We would love to know your opinion on this.

In my many years traveling the world researching global beauty, the one thing I’ve learned is no matter where I am in the world beauty is a universal language. Whether I’m speaking with a woman in Beverly Hills or women from a village in Africa, the need to look and feel beautiful is the same.

2. Ma’am, you started your entrepreneurship at the young age of 19, how did you plan things in your life at that stage?

There wasn’t much of a plan as I became an entrepreneur because my father had given me a plane ticket to India and told me to start my own business. Because of this I had to learn on the go. It was the best learning with lessons I still use in business today. I was working every position in the company which allowed me to develop skills I may have not.

3. Ma’am, what’s your advice to young girls dealing with skin issues and how their confidence affects that?

It’s difficult to feel confident when your skin is flaring up. However, starting a good skincare routine that has good ingredients, making diet changes and understanding that your skin issues are temporary. We all go through times when we don’t like how we look. Focus on your good qualities and play those up!

4. Ma’am, would you like to share your skincare routine or how to maintain your health during this COVID time?

My skincare routine has become very simple because of covid. I use a good cleanser with aloe in the morning. At night I use the Ready Set Jet cleanser to remove my makeup, the scrub 2 times a week and then the Balm

On my lips and around my eyes. The last thing I do is add a little bit of coconut oil on my face and neck.

For health during covid it was important to strengthen my immune system. I took a higher dose of Vitamin D as well as tried to get at least 20 min in the sun. I started my day with hot lemon and ginger water and cut down on sugar. I also made sure for mental health during covid to tap into meditation and affirmations.

5. Which brands do you trust with makeup and skincare for Indian skin?

Ready Set Jet because I’ve formulated it specifically for the needs of Indian women with vegan skincare that protects your skin from pollution, purple based primer that helps boost the glow on Indian skins. I also like Kama Ayurveda for some of their skincare products and MAC for a range of color options.

6. What is the current vision and position as a startup going ahead in 2021?

We are excited to bring more of the products to India with secured distribution launches. As well as continue to build courses and experiences in our academy for personal and professional skills development. We are also to create some unique experiences with Ranveer Allahbadia, one of our investors and through our strategic partnership with Encubay and their founder Deeksha Ahuja.

7. In 2014, Ma’am you experienced a life-changing event on your way to meet a Korean Master in Sedona, Arizona. What was the experience like? Would you like to share that with our readers?

It was definitely a life changing experience! I had started a Korean Yoga and Meditation practice two years prior that was the most impactful practice I had ever experienced. During that time, the Master had come to LA for a visit and I had the chance to meet him. He blessed me after we spoke for a while and I didn’t see him again until 2014.

I was called to come to Sedona to meet with him again and on the way there our car was struck by lightning. Because my phone was plugged into the car and I was taking a video of the storm, the charge conducted through my phone into the left side of my body.

When I arrived in Sedona the Korean Master looked at me and said that was for you, these are the next four things I need you to do. The fifth thing is your homework. You’ll know exactly what to do at the end of the weekend. Sure enough, my spiritual side awakened in the most incredible way and I knew at the end of the weekend I had to empower women on a much deeper level than lipstick and mascara. I came home and launched Power Beauty Living.

8. Ma’am, what was your idea behind Power Beauty Living which you launched in September 2014?

The story above shared how it came to be. It was important for me to create a platform where women could find mentorship for women by women. It was difficult for me to find women mentors early in my career. I wanted to make sure no woman had to feel she couldn’t access resources and help. In addition, I wanted to share the tools to have unmatched confidence for unmatched leverage in life and also share the wellness modalities I had learned from the Tao Masters that had changed my life.

I threw an event expecting maybe 20 women. 175 women showed up. 8 women got jobs that night. And within a year the United Nations asked me to launch it globally while bringing one of our events to 350

Country heads, CEO’s and country heads.

9. Would you like to share how you keep a work balance between personal and professional life?

It’s very difficult at times! Especially working so much from home I have to build in my self-care into a schedule. I try and walk in nature, and enjoy cooking and sometimes completely tuning out with a good Netflix Show. Otherwise, because I am building a business between India and LA with a 13.5-hour time difference, I can easily find myself working all day!

10. Ma’am, what is that one mantra you always follow in your life?

That positive mind = positive life. Even when things aren’t going the way you want them to, you have the power to change your life by changing the story you tell yourself. So, I focus on positive thoughts as much as I can.

11. How does it feel when you are called Global and Gorgeous and have several accolades on your name?

That’s a great question. I’m proud of what I’ve accomplished, it’s been a very long journey with an enormous amount of work. But it’s also very humbling and truly an honor to be acknowledged for my work.

12. If you would like to give some advice to young girls out there what would that be?

1) Find a group of girls that will become a strong support network and stick together and remember when you come together, you’re so much stronger together. Collaborate versus Compete.

2) Don’t listen to the negative chatter around you. They’re will be a lot of people who won’t support your dreams and goals. Learning to tune that out and focus on your goals is a super power to learn.

13. Who according to you Ma’am has been your idol or mentor?

There isn’t one person I can pinpoint because I’ve been lucky enough to meet amazing people and create mentors in different areas in my life. The ideal mentor is someone who has been there done that in your industry that can help guide you.

14. One social belief about beauty you would like to remove from society?

That certain skin tones are prettier or better than others. All skin tone colors are beautiful. And we need to celebrate what makes us unique and beautiful.

15. Any favorite gadget or technology which is your favorite?

Yes my I phone 11 and the two ring lights is something I use a lot for my work.

16. Your final words for our audience? Anything you want the audience to stay motivated about?

Dream big and go after your goals. There are women like me cheering you on your journey to success!

Where there is a woman, there is magic!

Adorned with the titles of Nurturer and Life bearer, it’s time that we embrace her incarnation in the form of the leading face of our civilization. Not just the conventional domains of working, it’s time that their potentials are sufficiently channeled into the appropriate professional fronts.

Happy Women’s Day to all the powerful women out there!

7 Tips to Grow Your Mailing List

Internet Marketing

Somen

March 3, 2021

Newsletters are an effective form of digital marketing if you know how to do it right. Usually, the main problem while wanting to grow your mailing list is that it is hard to convince people to subscribe to receive ads.

However, many businesses are successfully growing their mailing lists, increasing their sales, attracting new customers, and using remarketing strategies on their loyal clients. Thus, if you take the right steps, you can increase your sales by growing your mailing list.

Therefore, in today’s article, we will share a collection of insightful tips that will help you along your journey of growing the mailing list and boosting your profits.

Tip #1: Offer Something in Return

For a quick boost for your list of newsletter subscribers, organize a contest or a giveaway to offer your website visitors something in return. It does not have to be something expensive; for example, a popular giveaway item is a customized t-shirt.

More to it, with the how to make custom all over print shirts guide by Printify, you will learn that creating custom merchandise can be easy and inexpensive.

Tip #2: Offer Exclusive Content

According to the statistics, Americans spent about $353.7 billion shopping online in 2017. It is no secret that a part of this number was because of email marketing. However, the brands that were lucky enough to profit from email marketing have put effort into trying multiple strategies and polished them to figure out what works and what does not.

Depending on the type of business that you are running, you might also consider a different form of giving something in return. For example, instead of giving the 100th subscriber a t-shirt, you can provide that person with exclusive content.

For example, if you run a high-quality blog, you could offer to show a full post only after the website visitor subscribes to the mailing list. You could also advertise that everyone can download a free PDF book with a fitness plan if they subscribe to your newsletter.

Nowadays, the content has high value as well, so determine what the best that you could offer your website visitors to catch their interest is.

Tip #3: Have More Than One Signup Form

If you are only starting to collect emails for your subscriber’s list, you probably chose to go with a single signup form on the sidebar, which is an often choice between email marketing newbies.

However, no matter how well-designed your website is, a visitor might not notice the signup form if there is only one of them. To significantly increase the chances of more people subscribing to your newsletter, add multiple signup forms to your online store.

For example, you could add a lightbox pop-up or a sticky floating bar signup form. Also, a smart choice is to place another form at the bottom of the website, where people will be looking for your contacts or any other relevant information.

Tip #4: Use Pop-Ups

Pop-ups may be annoying, but if you design it well so that it is visually-pleasant and give your website visitors an easily understandable but interesting offer, people will be rather delighted to see the pop-up and participate in a giveaway than angry about the pop-up.

In addition, make sure that you use exit-intent pop-ups that indicate when a website visitor may be planning to leave the website. This way, the person will spend more time on your website and likely subscribe to your newsletter to win a prize.

Tip #5: Add a Subscription Button to the Contact Form

Contact forms can help you increase the rate of your newsletter subscribers. All you need to do is add a small checkbox underneath the contact form.

By adding an option to subscribe to the mailing list, it will be easier for a website visitor to accept this suggestion because the email address has already been entered in the contact form, so there is no struggle to do it over again.

Tip #6: Use Facebook to Find New Subscribers

First of all, you can use Facebook and other social media channels to promote the giveaway you are running or present the exclusive opportunity to access premium content after subscribing to the mailing list.

More to it, now Facebook has call-to-action buttons; thus, you could add a “Subscribe” button to gather more subscribers for your list. Also, you could take advantage of your Facebook page’s cover and add more information about what benefits a subscription can bring.

Tip #7: Add a Reviews Section

Adding a reviews section on your website won’t directly boost the number of subscriptions. However, it will help create social proof, which is important for every online business in the market.

The more social proof you create by sharing legitimate reviews, the more trust you will gain from your customers. Therefore, they will be more likely to subscribe to your newsletter, knowing it won’t be another case of irrelevant spam.

The Advantages of Cloud Software When Working from Home

Technology

Guest Contributor

February 28, 2021

The Advantages of Cloud Software When Working from Home

The coronavirus pandemic has ravaged the world, bringing endless miseries and suffering to people.

Crisis upon crisis, piled up – healthcare, economic, moral, mental, social. You name any aspect of personal and social life, and it is upended by this pandemic.

While the sufferings were overwhelming, but the onset of the pandemic made us to amend our ways of life and bring ourselves to accept the new realities.

Exploring the new norms

In a way, it set into motion the norms of the future and how things will be done. The change was occurring, but the pandemic turned the controller and set the speed to ‘max.’

Here are a few examples:

Social Distancing
Wearing of masks
Online Business
Home schooling

And of course,

Work from home

Among all these, work from home is something that required the most adaptations.

Businesses and companies had to find a way to manage remote teams, communicate through digital channels, have conference calls instead of physical meetings, and leave their brick-and-mortar office for a team scattered all around.

But they adapted.

What helped them was an influx of software and tech that allowed them to undertake all these tasks while being apart.

Other than communication and project management software, the go-to tools of businesses were cloud software.

Take this, for example,

During the pandemic, Azure cloud computing services grew 50%. Azure is developed by Microsoft, and they expect to earn $14.83 billion from their cloud segment for the third fiscal quarter.

This scenario is not likely to change even after the pandemic goes away. TechRepublic claims that 70% of the organizations that are using cloud services plan to increase their investment in the software.

The advantages of Cloud Software

Since cloud computing is here to stay, let’s look at some of the obvious benefits that it offers.

Ease of access

The biggest and most obvious advantage of cloud software is the ease of access that they provide. Since the data is stored on the internet and not in a physical device, it can be accessed from anywhere.

All you need is a device and an internet connection. Unlike the office-based setup where your system has to be linked to the sharing network for each team member to access a file.

Cloud software also help with collaboration. They allow easy access to files and save real-time changes. They also allow users to track progress so that the entire team stays in the loop and can avoid conflicts and confusion.

Quick updates

Like every other application on our smartphone and laptops, cloud software automatically updates with new features, expanded resources, and improved usability.

With physical sharing servers, any update or improvement requires the shutting down of systems or temporarily moving them to new servers. It sometimes even results in loss of data.

Cloud software on the other hand, automatically update without any hindrance in their accessibility or data loss.

Also, if your needs exceed your cloud storage limits or bandwidth, you can easily increase them without any physical changes.

Zero maintenance

How many times have your office servers been shut down on pretext of maintenance?

Not only do these upgrades result in loss of valuable time, but they also require a team to monitor the structure 24×7.

Well, not with cloud software.

They take the word maintenance out of your life. Since you don’t have to worry about the maintenance of the system, you can simply get on with your job.

After all, don’t you have deadlines to meet?

Scalability

Consider Google Drive. You get 15 GB free with your account. Now, if your need has increased, you can easily expand up to 2 TB of space. Just like that!

Another benefit that cloud software offers is that it is one medium for all your needs.

Unlike a traditional workplace where you have to store stuff on a different place and then share it using email or some other transfer medium, here you can create, upload, save, edit, access, and even share data with a single cloud software.

This makes it easier to scale when working on cloud software because you don’t require multiple tools or software to carry out the tasks.

From communication to resource management and even the most used accounting software by big businesses, all of them offer cloud services to improve flexibility for their clients.

All your needs are catered to by one software, and you can scale it whenever you want.

Security

Security has to be the biggest benefit of cloud-based computing and cloud software.

Since there is no physical infrastructure, there is no fear of theft or any significant damage to it. Also, it rules out the danger of a calamity like fire, earthquake, or damage by any other means.

Not only this, cloud software provide backup, and multiple recovery options to help you in case data is lost.

With secure accessibility, you can control who can access the data and restrict the access of people to it.

So, there is no fear of someone plugging in a pen drive and damaging all your data by inserting a virus.

Saves money

After security, the biggest advantage that cloud-based computing and software offer is the reduction in the costs of doing business.

CARE, a leading global humanitarian organization, estimates they have saved $250K after they began using cloud services

Physical data storage infrastructure brings multiple expenses with it: hardware procurement and installation, software licensing, manpower, electricity, migration costs, maintenance, to name a few.

They cause a big strain on the company’s financial resources and thus increase the cost of doing business.

Cloud software gives you a chance to save all this money. Here, the biggest expense will be the annual subscription fee you pay for the software. Once that is settled, there is zero cost of maintenance and upgrades.

Final word

The migration to cloud technology has already gained significant momentum, and all indications point that it is only going to get faster from here.

After all, companies have not cracked the enigma of work from home, and they quite like what they are getting. Obviously, employees are the happiest with this arrangement.

So, if you aren’t on the cloud yet, hop on and make your life easier.

Here’s What You Need to Start a Career in UX Design – A Portfolio

Web Design & Development

Somen

February 27, 2021

Here’s What You Need to Start a Career in UX Design – A Portfolio

A portfolio is arguably the most important asset for a UX Designer. Why? There are actually three reasons. It will help you land interviews for jobs, enable you to attract clients if you work freelance, and will also help you stay committed to improving your skills and experience as you progress through your career.

Ironically, while being one of the most important assets for a UX designer, a portfolio does not have to be difficult to create, set up, and maintain. In fact, it does not have to cost a thing. You can set up a free portfolio website using website building platforms such as Wix.

This article will show you just why a portfolio is a necessity for UX designers of all experience levels.

You Stand a Better Chance of Landing Interviews and Getting Jobs

Assuming you have the skills and qualifications required to be a UX designer, you need to showcase these via an impressive portfolio of your work. As part of any recruitment process, recruiters will evaluate your skills by looking at and judging any work you have done previously. They will take a brief look through the work you have done and form an immediate impression of whether you’re right for the position offered.

In short, apply for any UX design position without a portfolio and your chances of getting the job are tiny. If you’re new to UX design and have a small amount of experience, it is important to add every bit of work you have done. As you gain experience, you can pick and choose a little more. Eventually, once you have a ton of experience, you can simply showcase your best work alongside some more recent work to show that you keep up to speed with the latest trends.

You Get Freelance Jobs More Regularly

If you take on side projects or work purely as a freelance UX designer, your portfolio is just as important. When applying for projects on the best freelancing sites, you will always face a lot of competition. You either beat that competition by offering your services at a lower price or by blowing them out of the water with an amazing portfolio.

If you’re new to UX and trying to build up your portfolio, freelancing is actually a great way to do it. Clients are not employing you, just hiring you for a project or two. There is less risk on their part so they are more likely to give you a chance. If you can sell yourself, offer the clients great value in terms of your pricing, and go the extra mile on projects, you will soon build up experience you can display in your portfolio.

Freelancing is also good for picking work on the side if you already have a UX design job. You could work on the projects in the evenings and increase the money you earn each month.

Keeping a Portfolio Even Helps You to Improve

When you have something that you can log and look back on, you can establish whether you’re staying relevant, regressing, or improving. You might notice that when you first started, the quality of your work was of a much higher standard and in recent years you have allowed yourself to regress. Your portfolio can tell you a lot about where you stand in your career.

As you build up your portfolio, only your very best work will make it in. When you get to a point where your current work is not regarded as among your best, it may force you to re-evaluate. It will help you regain focus and to challenge yourself to work harder so that your next project qualifies as being good enough to display in your portfolio.

On the flip side, it may tell you that perhaps UX design is not for you after all. If you’re stagnating and not performing at the standard you once were, you might decide to switch career paths.

The Takeaway

Whether you want to pick up new employment opportunities or increase your success on freelance sites such as UpWork, setting up an online portfolio is hugely important. It also allows you to focus on your career to date and gives you the determination to improve. Without an online portfolio, potential companies and clients are likely to choose somebody that does.

Even if you have plenty of experience as a UX designer, keeping a portfolio has a world of benefits. While it will help you secure jobs that require somebody of your experience, it will also allow you to look back on your career, regain focus, and notice when your career and performance is stagnating.

Having a portfolio is, without a doubt, one of the most powerful tools a UX designer can rely on. Without one, making your way through your career will prove a lot more difficult.

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