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COVID-19 Vaccine: Everything You Should Know About, 2021

The COVID-19 Vaccine is finally out, but the people still don’t have enough knowledge about how it works or how many doses are even required. Researchers have been working around the clock to develop effective vaccines, which people started receiving in December 2020. Approximately 96 COVID-19 vaccines are at various stages of clinical development. Since there are lots of death records, nation crowd is getting hyped up. Equitable access to safe and effective vaccines is critical to ending the COVID-19 pandemic, so it is hugely encouraging to see so many vaccines proving and going into development. WHO is working tirelessly with partners to develop, manufacture and deploy safe and effective vaccines. Safe and effective vaccines are a game-changing tool: but for the foreseeable future we must continue wearing masks, cleaning our hands, ensuring good ventilation indoors, physically distancing and avoiding crowds.  Neglecting the negative side, we should focus on the positive news that tremendous part of the population is getting recovered and the vaccine is also being made available to the people of the nation at a very high rate. . Even it is estimated that 75% of the population will get vaccinated within 9 months. Here is all the information about COVID-19 vaccines that you need to know.

Covid vaccines

Women Are Taking Over the Gaming Industry

Women make up almost half of the global game market and two-fifths of the AR-VR device owners, 48% of the gamers in the U.S are women. It’s high time we change the demographics around the gaming industry and remove gender inequality from the equation.
Mitu Khandakar, Glow Up Games CEO said in an interview with Bloomberg Technology-“If you look at games culture as a whole, there’s this perception that you know when you see the big marketing campaigns from the big companies, you see the big flashy billboards, often those are targeting you know this stereotypical perception as you say of like you know a white male between the age of 18 to 30”.
There are game companies on the mobile side who are increasingly realizing that there is a female audience and making story-driven games but the gap is still wide. The motive behind this infographic is to educate all the women and men out there about how women should be equal opportunity employers, even in the gaming industry. Women love to game just as much as men do and more people need to realize that. Let’s kill the stigma that revolves around women and the gaming industry, it’s the 21st century and women are getting woke about their dreams and ambitions. More power to you!

women in gaming

These Brands Are Extending Warranty Amidst COVID-19 lockdown. See complete list

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The current wave of COVID-19 in India has compelled several states to enact a curfew in which residents are only permitted to leave their homes at specific time periods. Given the circumstances, mobile and other tech manufacturers are extending the warranty on their devices.

Given this bizarre situation, the world, Poco, Vivo, Xiaomi, and Oppo, along with Oneplus, Realme,  Tecno and Itel Mobile Phones have all prolonged their mobile warranties. The switch ensures that if a customer’s gadget has any technical issues over time, they won’t have to think about their warranties ending, even if they can’t get it repaired right away due to utility centres being closed.

So, without further ado, here’s a rundown of the initiatives that the retailers have revealed, as well as what consumers should know about certain warranty extensions.

1. OnePlus Extends Warranty Across Products

oneplus extended warranty

“I hope you continue to be safe and healthy through these trialling times. We would like to take a moment to let you know that the OnePlus Support team has put actions into place for the well-being of our employees, customers, community members, and partners during the current unforeseen circumstances”.

Oneplus posted the following update, along with details about their warranty extension. 

Due to the current COVID-19 situation, OnePlus stated that there would be a pause in the production and shipment of new deliveries. However, the distribution delay is limited to specific sites, and OnePlus has stated that it is currently unable to increase production. Furthermore, the update posted implies that the firm will be unable to determine the arrival date of your purchase, but OnePlus promised that orders will be delivered as fast as possible from their side.

They also announced that the majority of their repair facility activities have been suspended indefinitely, till a  notice from the authorities arrives. When the situation improves, after-sales activities will be restored.

Realme Puts safety first

“your health and well-being, as always, remains our top priority.

Looking at the current situation, we would like to announce that the Realme products with their warranty expiring between May 1st and April 30th will now have their warranty extended until 30th June”. ~ Via Realme

Realme also has declared that it will prolong the warranty coverage on all of its devices until June 30th, 2021. The coverage extension applies to Realme wearables, smartphones and other electronics whose warranties expire as of May 1st and April 30th of this year. 

The decision was made in the midst of the COVID-19 second wave, which is currently underway in India, and comes after other companies announced warranty extensions.

3. Poco extends the warranty on its Smartphones.

poco extended warranty

Poco is providing expanded warranties to all consumers whose warranties were due to end in May and June. In India, Poco has increased the warranty for certain consumers by two months. The manufacturer’s change coincides with the nation’s continuing COVID-19 crisis. In addition, the company has stated that no new products will be released in the month of May. Poco has mentioned that it will keep its customers up to date with any big updates including future releases or service extensions.

A Tweet by the company confirmed the extended warranties for Poco devices. The manufacturer revealed that the devices’ whose warranties were set to expire in May and June,   will now get an extra two months of warranty. The organization stated that it took this action due to an increase in cases throughout the nation and covid-19-induced lockdowns.

4. Warranty extension for Xiaomi products

Xiaomi extended warranty

Xiaomi has prolonged the warranties on its smartphones that will end in May or June by 2 months. The group announced the news in a tweet in order to offer some support during the continuing Coronavirus-related lockdowns in India, which have prevented consumers from leaving their homes. After other manufacturers announced the same, Xiaomi is one of the newest mobile makers to get on the warranty extension train. Customers must set an appointment for after-sales assistance on the company’s website, according to the company.

According to the tweet, Xiaomi devices that hit the expiration of their warranties in May or June will be eligible for an extra 2-month extension. Customers will be able to have their unit repaired under contract for an extra two months until August (for those whose warranty expires in June) without deciding to move from their homes to visit a store. Xiaomi clients can use the website to schedule an appointment for after-sales support.

5. Vivo announces a 30-day warranty extension.

vivo extended warranty

Vivo has expanded its warranty in India by 30 days. The warranty extension is valid on all Vivo products, but it is not open to all users and is only exclusive to those who live in lockdown zones. So, if you live in a city that has been recently closed due to an increase in coronavirus infections, you should be able to extend the coverage on your Vivo handset if it was about to end. The corporation stated that the initiative would resolve the needs of all consumers who were unable to access a service centre due to the lockdown.

Along with the warranty renewal, Vivo has introduced a phone pick-and-drop option for its users, which is said to be free of charge — based on the province’s present predicament.

According to the tweet from Vivo, the 30-day warranty expansion will be determined from the day the service centres reopens. The company has stated that the extended warranties would be valid if the deadline of the product warranty or repair comes beyond the lockdown span. This means that not all Vivo customers will be entitled to claim the warranty extension value on their products and it is conditional on the expiration date of the device warranty or exchange.

6. Oppo increases the time period of warranty on all its devices 

Due to the ongoing COVID-19 lockout in various parts of the nation, Oppo has expanded the warranty on its goods. Oppo claims that the maintenance warranty on its goods has been extended until June 30, 2021. This applies to computers whose warranties have expired when the lockout is in effect. This provision applies to phones as well as devices like chargers, data cables, and earbuds too.

Oppo has also declared the release of a new WhatsApp number (+91-9871502777) which consumers can verify the status of services in real-time. Due to lockdowns in various parts of the region, Oppo service centres will remain closed.

7. 60 Days Extended Warranty on Tecno and Itel Mobile Phones

itel techno extended warranty

Transsion Holdings’ companies Itel and Tecno have declared a 60-day warranty period expansion in India due to the second wave of coronavirus and lockdowns in many districts. Individually, the manufacturers declared that only devices and mobile phones with warranties expiring during April 15 and June 15 would be considered.

A sequence of tweets was used to announce the extension of the warranties on Tecno and Itel devices and smartphones. If your mobile or device’s warranty expires between April 15 and June 15, you may be exempt. However, qualified users must apply via the CarlCare Mobile Application. Users will get the app from the Google Play store.

“The welfare and safety of our consumers is of utmost priority. Thus, to ensure the same, TECNO India has implemented a two-month warranty extension policy, which is valid for all TECNO smartphones whose warranty expires during the period between 15/04/21 to 15/06/21, will be automatically extended for 2 months. “  via TECNO

To avail this warranty period, follow the below steps:

Step 1 : Download carlcare app  from Google Play store
Step 2 : Open the carlcare app and click Warranty button on the home page
Step 3: Check the validity of your device by entering IMEI of the current device in carlcare app
Step 4: If your device is eligible for extension, you will see 60 days extended warranty option. Click on receive to extend the warranty.
Step 5: Register before 30/06/21, to avail warranty extension

itel extended warranty due to lockdown
techno extended warranty

Seeing the initiative, many other manufacturers have followed suit. From automakers to kitchen appliance manufacturers, all have jumped on the bandwagon to provide their consumers with an extended warranty.

What is CarPlay and how does it work?

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CarPlay is a new feature from Apple that will allow you to use your iPhone as a hands-free interface to your car. CarPlay is a handful of applications that you can use in your car, and it is displayed on a screen in the dashboard that is similar to the ones you use on your phone. For example, you can use music, control the car radio from your phone, see directions, calendar, and messages.

What is CarPlay

If you still don’t know what it is exactly, we’ll explain what you need to know about Apple’s Carplay. When it comes to driving, Carplay becomes the safest and most innovative way to use your iPhone.

What does it consist of?

Carplay is an application that allows you to access the information stored on your iPhone through the central screen of your vehicle. With Carplay, you can visualize the options you can run on your iPhone on the integrated screen of your car while keeping your eyes on what you must: on the road. You don’t have to reach for your phone to use it minimizes distractions, making driving a safe activity.

How does it work?

To keep your eyes and your hands on the wheel, Carplay turns to Siri, Apple’s intelligent assistant. Through Carplay, you can ask Siri-using voice control for what you need from your iPhone. However, if your car is not autonomous or has voice recognition technology, you can still navigate Carplay using the touch screen on your dash or the buttons on the console or the steering wheel. Another detail that you should know is that your iPhone screen will lock when Carplay is activated.

The interface is easy to use, with the classic large icons, recognizable by any iPhone user. However, it is essential to mention that Carplay is not part of the vehicle’s configuration. So, you will have to exit the app to make other types of adjustments, such as changing the radio station or controlling the temperature.

These are some of the functions of your iPhone that you can enjoy through Carplay while driving:

Answer calls: With the help of Siri, Carplay allows you to make calls, return missed calls and listen to voice messages. It can even “say” out loud the name of the person calling you while keeping your eyes and your hands where they should be: on the wheel.

Read, reply and send text messages: You can read the text messages sent to you. Then you can listen to them through your car speakers because Siri reads them to you. You can also reply and send text messages simply by dictating them. Siri even tells you the text message to send and corrects it, if necessary. You can also send voice messages using the speakers, of course.

Listen to music stored on your iPhone: With the Apple Carplay radio, you can access the music files on your phone, whether in iTunes, Spotify, Apple Music, or in audio applications with controls integrated into your vehicle. You can also ask Siri to put the song you want to listen to. The search can be by song, by author, or by album. In addition, with the Carplay, you can see the name of the song you listen to and the name of the next song.

Receive and send WhatsApp messages: Through Siri and a few simple voice commands, Carplay helps you read and listen to the messages that come to you from WhatsApp. Also, it allows you to send text and voice messages from this application. You can also send messages to a WhatsApp group without having to get distracted by manipulating your iPhone.

There are other functions that you have available with this new app while driving, but these are the most used by users. If you use your car a lot, you have an iPhone, and you have already downloaded all the possible apps, pay for the cheapest gas or improve your driving, will you be able to resist Carplay?

Top Consumer Insights Trends for 2021 — How to Build Marketing After Pandemic

Consumer Behavior Trends To Watch

During the pandemic, people’s lives have changed dramatically. Many of them were forced to stay inside, unable to even go shopping. Therefore, they had to adapt to new life conditions, using digital technologies to solve problems.

How to Build Marketing After Pandemic

How can companies retain loyal customers and expand their target audience? To do this, it’s best to apply marketing strategies that include ecommerce email marketing. Contact Atompark to compile a list of potential customers and create mass mailings.

How Coronavirus (COVID-19) is impacting shopping

With the start of the global quarantine, consumer spending has dropped significantly. Customers were unable to visit stores, so they began to purchase only the most necessary items via the Internet. In percentage terms, decline in consumption was 17%. Return to previous indicators is possible not earlier than in a few years, closer to 2023-2024.

Companies actively promoting products over the Internet should study how their consumers behave. Now it is much easier to purchase goods for home and everyday life:

  • Detergents;
  • Food;
  • Personal hygiene products;
  • Home clothes, and so on.

Deliveries take the shortest possible time, regardless of a city where the consumer lives. Courier delivery has become much more popular: for this you don’t need to go to the nearest store. Most often, customers choose home delivery — it’s enough to open your apartment door to receive your order.

The e-commerce sector has grown exponentially. During the pandemic many companies have made a profit equal to the sum of their several year income. To increase the interest of customers, it is necessary to offer them promotional materials and other news. Users who stay up to date with new products by their favourite brands purchase the necessary goods online with greater interest. A well-chosen marketing strategy helps any brand grow. To advertise your services even easier, contact Atompark. Its specialist will help you complete email marketing management strategy and attract your target audience.

Post-covid-19 education trends

Schoolchildren and students couldn’t attend educational institutions, so the educational process also moved to the Internet. For this, modern technologies are used, and many new resources have been created. It’s not difficult to understand how e-learning sites work, so there was no drop in academic performance.

Children and teens easily adapted to new conditions. They didn’t waste time on the way to school and back, plus studying at a convenient time was much easier. Online learning is also suitable for those who study with a tutor or attend out-of-school educational organizations.

Young people also need additional materials that will tell them how to work with a certain software product. Learning systems providers can use marketing strategies and choose most suitable words to get students to read important information. This will make it easier for them to study how systems work and help them keep abreast with the major trends in education.

New work reality

Most offices across the country have closed. Now everyone who worked at a computer organized a workplace in their own home. Remote work didn’t affect the level of income of companies. Their employees started to pay more attention to completing important tasks, as, just like children, they didn’t waste time on commutes.

But how to conduct conferences and workshops that require the personal presence of everyone? Managers decided to collaborate using virtual services. The most popular is Zoom. The number of platform users has increased 20 times in a few months. Many companies choose tools for teamwork. This greatly simplifies remote communication in teams.

Wrapping up

Newsletters will help customers not to lose interest in the brand and stay up to date with important events. To find out how effective the chosen strategy is, study global marketing trends. With them, every company will be able to adjust their letters choosing topics that are most interesting to readers.

With the help of modern information technologies, every client will receive enough knowledge on a specific topic. The use of email marketing will help you provide customers with information about the work of the company, new arrivals and ways of interacting with representatives of the company in the shortest possible time.

What Is Noise Cancelling And Why Is Everyone Obsessed With It?

noise cancelling in headphones

The expression noise cancellation encompasses a variety of types, which we often mix up. The two most common but extensively used methods of noise cancelling in headphones are active noise cancellation (ANC) and passive noise cancellation (PNC). The advantages of noise cancellation technologies are various and diverse. They are commonly used and favored by a wide range of consumers, from causal music buffs to audio enthusiasts.

With the advancement of technologies and the increasing need for superior and more realistic audio interfaces, innovations such as noise-cancellation are becoming increasingly popular. Producers choose various prototypes and tactics in order to dominate the industry and distinguish their goods from the competition. However, many are still perplexed as to how does passive noise cancellation and active noise cancelling works and which one is better for them.

Prevalent Misconceptions

It’s a common myth that noise cancelling headphones will filter out any external noise. People buy them with the expectation of drowning out any noise they hear. The problem is that successful noise cancellation is not always as it seems to be and is usually advertised falsely. The explanation for this has to do with sound mechanics and how noise cancelling headphones operate.

A man listening to music using headphones

Active Noise Cancelling: Boon or Bane?

Now let us know how does active noise cancelling work. Active noise-reducing equipment works mainly by using a mechanical principle called “Phase cancellation”. When two similar waves are placed on top of each other, lining up the peaks and troughs, the two waves are assumed to be “in-phase,” resulting in a larger wave, which, in turn, creates a louder sound. However, if you prolong one of the waves by precisely one-half wavelength, lining up the troughs with the peaks of the other, the two waves are said to be “out of phase” and balance each other out.

Active Noise Cancelling.

Small microphones on the outside of the headphones are used with ANC-Headphones. They pick up on the ambient sounds surrounding you and pass them on to the onboard electronics which generate the “anti-noise” waves. These waves cancel out the surrounding sounds. 

This method works well only at lower frequencies of noise. This is due to the fact that lower frequencies contain longer waveforms that are easier to cancel out appropriately. Furthermore, at higher frequencies, if the waveforms do not match up perfectly, there is a feedback that will be heard.  As a result, when sounds do not meet these parameters, the effectiveness of most active noise cancelling headphones decreases noticeably. This is why ANC is extremely beneficial for minimizing low, continuous sounds, such as those generated by turbines and aeroplane engines, and why such headphones cannot block out barking dogs or other similar noises.

Active Noise Cancelling: Not for Everyone

Active Noise cancelling headphones are undeniably common, but they aren’t appropriate for everybody. Some individuals may experience severe distress as a result of active noise cancellation, while others may find that the noises they hoped to suppress are still audible and visible. Other than that, they also burn a hole right through your pocket.

That’s where passive noise cancellation comes in.

Passive Noise Cancellation: Best Bang for your Buck

PNC, or Passive Noise Cancellation, is another form of noise cancellation. To block out ambient sounds, passive noise cancellation employs perfectly crafted ear covers. This is applicable with both over-ear headphones and in-ear earbuds where the earphone itself is designed to block out ambient noise.

That is to say, no modules are deliberately working to filter out ambient noises. Instead, the designers employ innovative designs such as luxury fabrics, angled earmuffs with additional padding, and an integrated ergonomic style in passive noise cancelling headphones. In a variety of situations, passive noise cancellation is used. Passive noise cancelling headphones also covers the ear thanks to the additional lining and other style improvements.

What Is Noise Cancelling And Why Is Everyone Obsessed With It?

Which Ones Do Go For?

You’ll have to make a decision based on the planned use and preferred degree of noise cancellation. There are a few considerations that can have a significant effect on your choice, so consider them accordingly. 

First and foremost, consider what kind of use you want to get out of your headphones. Active noise cancelling headphones are more effective than passive noise cancelling headphones at blocking background noises from entering the ear. Furthermore, some high-end active noise cancelling headphones employ passive noise cancellation as well, using components like comfortable foam padding. As a result, you get all bonuses at the same time.

Active noise cancelling headphones are a perfect choice for frequent travellers or those who want to block out an irritating air conditioner buzz. Using passive noise-cancelling headphones and earbuds, on the other hand, has the advantage of not causing eardrum pain, as some people feel by using active noise cancelling headphones. Hope you got an idea how does active noise cancelling headphones work and how using appropriate headphones is good for you. Comment and tell us which headphones do you prefer.

What Is Noise Cancelling And Why Is Everyone Obsessed With It?

7 Keyboard Shortcuts To Make Your Life Easier

Keyboard shortcuts are the deliberate use of keys on the keyboard to speed up the completion of a mission in your applications. You can find shortcuts in your file files, word processing applications, and even your email addresses and social media accounts if you use them. Some consumers favour the possible improved precision of such keyboard shortcuts over the increased time performance.

Using shortcut keys can help you be more productive, eliminate unnecessary pressure, and stay concentrated. If you’re a student struggling to finish an article or an employee on the job, almost everyone uses a computer at some point throughout the day. Did you know that machine keyboard shortcuts will help you make your job faster and more efficient? So, without further ado, here are 7 keyboard shortcuts that you SHOULD know.

Keyboard shortcuts