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Why Telehealth Is The Future Of Healthcare Industry

Technology

June 18, 2020

Why Telehealth Is The Future Of Healthcare Industry

Imagine that every time you asked Alexa to turn on a light or Siri to play a song, your phone was also paying attention to subtle clues in your voice to detect details about your physical and mental health.

While this might sound like something out of science fiction, this type of technology is right around the corner. It is much more than replacing office visitations with Zoom calls.

Instead it’s the adoption of technology and ideas to redefine how providers interact with patients, deliver care, manage medications, and create personalized healthcare experiences tailored uniquely to you.

Telehealth is the Future Healthcare

Telehealth is set to become a $250 billion industry within a few short years. Providers are ready for this shift, and so are the majority of patients.

While telemedicine offers so many advantages to patients and providers, it does have one major risk—the potential exposure of patient health information to cybercriminals.

Read now Star’s recent article on the data privacy & security must-haves for re-engineering of telehealth platforms to help you understand these risks and how providers can deliver safe telehealth solutions.

Here are five reasons why tele health is the future of the healthcare industry:

1. Telehealth is Personal

Every person is different. In addition to personal health, how people react to different treatments can vary greatly. In the past, care providers have relied on methods that were successful in large enough groups of people to be considered safe and effective enough to apply to their individual patients. However, there is always a risk of treatment not being effective or even having malicious side effects.

The centre of This platform focuses on personalized care. For now, they use biomarkers, wearables, remote patient monitoring and large masses of individual data along with AI and machine learning to help providers make more informed decisions.

Over the next few years, we’ll continue seeing further It breakthroughs across the entire healthcare spectrum that will ensure the course of treatment is always uniquely fit the individual.

2. Telehealth is Convenient

The average wait time for a physician appointment in the US is now 24 days—a 30% increase since 2014. When people finally make it into the office, the wait is so long that 53% of patients have to leave before seeing the doctor.

Scheduling and virtual visits are fundamental to telehealth. Patients can now receive care much more quickly. They also don’t have to find time in their busy schedules to make a trip to the doctor’s office—a particular benefit for those living far from care providers or suffering from mobility issues.

Likewise, since caregivers are less restricted by geography, they have a larger audience and can also provide expanded access to care while increasing patient satisfaction rates and revenue.

3. Telehealth is Safer

Simply going to a healthcare facility can put patients and healthcare staff at risk, especially when some people suffer from infectious diseases while others have compromised immune systems.

This is exactly the reason why COVID-19 was such a game-changer. To reduce the risk for patients and providers, governments around the world rapidly eased telehealth restrictions to allow providers to use these services to treat patients of all types.

4. Telehealth is Effective

Because these platforms expand not only the number of care offerings but also flexibility for both patients and providers, it is highly effective. This comes with increased contact. Rather than a once-monthly or less often appointment, patients interact more frequently, receive more accurate information about their current health, and have more opportunity to try out alternative therapies.

Nowhere is this more true than in prescription management. Now patients can receive prescription drugs delivered to them on the same day as their virtual visit inside carefully delineated packages that provide them both the time and the exact medication that should be taken then.

This has not only led to increased prescription adherence but also sizably reduced prescription error rates.

5. Telehealth is Holistic

This is the most important takeaway. It covers all aspects of health. It’s not limited to specific conditions or even to people who may be feeling unwell.

Health & wellness is a huge component of tele health and includes everything from wearable like the Apple Watch and Fitbit to access to wellness coaches who can help people manage work-related stress.

In many ways, it is as much about preventative care as it is creating new treatment modalities.

Why Create a Telehealth Solution Now?

Before COVID-19, telehealth was rapidly growing in importance and usage over the last five years. Now, however, it has become an essential channel for the delivery of care.

Which is why all Future Healthcare providers, along with related industry players, including retailers, payers and device manufacturers, must position themselves accordingly.

Are you ready to change the healthcare industry?

Now’s the time to start getting creative and put your telehealth ideas into practice.

3 Essential Tools to Start Your VR Project

Technology

Guest Contributor

June 17, 2020

3 Essential Tools to Start Your VR Project

Every VR app literally transports users to new places to experience things they may never have the opportunity to otherwise. Additionally, all of these opportunities amount to a wealth of experiences which immediately leads to a better understanding of the world.

The true start of the new era of VR didn’t begin until 2015 and even by then, people were still on the fence about the legitimacy of the technology.

The VR industry is a fast-growing powerhouse of entertainment as millions slowly make the leap to altered reality systems. For startups especially, there is a myriad of growing tools that are specifically built to make the development process for VR project apps as simple as possible.

Some Essential Tools to Start Your VR Project

Through the use of a few tools, startups can make incredible VR project experiences that enraptured audiences and drive sales. The Unreal Engine is one such tool that makes it much simpler for a startup and builds VR project apps and deploys them to PC and beyond.

Unreal Engine

Creating virtual reality applications may seem like an impossible feat. Alas — it is quite possible! Huzzah, a game engine like Unreal Engine can help you design a VR project app with only some coding knowledge.

The Unreal Engine, created and distributed by Epic Games, provides users with a triple-A game engine used by large studios to create multi-million dollar games. It can be acquired for the low, low price of gratis. That’s right, an enterprise engine is completely free to use and comes pre-packaged with VR components and level design goodies. The only catch: a small royalty fee placed on your VR project app’s revenue.

If you don’t have any artistic or coding skills, no worries. The Unreal Engine comes with a no-code editor as well as a Marketplace replete with custom-made models, meshes, and logic.

Unity

The Unreal Engine is quite powerful but requires a lot of tweaking and fine-tuning to be properly utilized. Unity, however, is open-source. Having been on the scene for much longer, there are plenty of free components, templates, and APIs you can easily drag, drop, and stitch together.

Unity offers the same powerful game engine features, from 3D VR and AR kits to prepackaged objects, cameras, and levels. Opening up an AR or VR project is simple and provides you with a pre-calibrated level. Exporting your work onto iOS, Android, Windows, and Linux systems requires only a simple click. Importing assets like sprites, character designs, and musical accompaniment are also quite simple, allowing developers and designers to work in tandem.

APIs and VR project kits are available everywhere online and since Unity is widely used there are always several ways to accomplish your VR goals in Unity. For the project management side of development, there are tools like Trello that help to manage teams and organize workflows.

Trello

Trello is a project management platform based loosely on Agile, Lean, and Kanban principles. Essentially, members of the team define a goal on the platform, then break those goals into tiny chunks, or tasks. These tasks are then organized based on state. The states being, “to do,” “in progress,” and “completed.”

This style of project collaboration is based on lean product management styles originating from Japanese factories. Managing complexity without micromanaging minutiae, and planning for setbacks and bottlenecks required a dynamic yet structured approach known as Kanban.

Trello is essentially a factored version of Kanban that works for several different industries and working environments.

Unreal makes it simple to create VR apps with prepackaged assets and tools that do most of the work without requiring hardcore coding skills. The Unreal marketplace allows even nontechnical artists to create full-fledged games with all of the power of a normal games studio. The use of a no-code editor makes it much simpler to program and its extensive marketplace means that you can find your assets without coding experience at all.

Unity is another such engine that creates spectacular VR apps without delay. Unity makes it easy to deploy your VR project apps once completed and offers a wide range of plug and play features thanks to its open-source nature.

Trello allows the developers to set up an end goal and then divvy up the tasks based on the skill sets represented. Using Trello allows startups to understand the basics of communication and cooperation without weighing down the process with incessant meetings or checkups.

The best tools for VR project are the ones that make life easier for your development team without skimping on power or features. Luckily for startups, there has never been a better time to join the VR industry as there are apps and services to make the process a cinch.

About the guest author:

Romy Toma-Catauta works in the marketing field and is passionate about writing on web design, freelance hiring, business, and psychology.

90 Seconds Video VS 60 Seconds Video. Which Is Better for Explainer Videos?

Internet Marketing

Somen

June 16, 2020

90 Seconds Video VS 60 Seconds Video. Which Is Better for Explainer Videos?

Probably nobody doubts that videos have an awesome power in engaging audiences and promoting. But within the boosting of this tool, there have been lots of debates regarding the length of the videos.

explainer video 60 seconds vs 90 seconds

When it comes to explaining videos marketers and customers compare 30-second, 60-second, and 90-second video efficiency. Among the main arguments, adherents of the shorter videos bring up the facts that nowadays people generally are tired of the redundancy of the info and prefer brief promos. They say that the attention span diminished dramatically and reached 8.25 seconds. It means that generally, you have these few seconds to attract the viewers’ attention and that you need to work hard and create something special to hold that attention till the very end of the explainer video.

Hence, they urge producing shorter videos. Meanwhile, the supporters of the longer videos believe that a 90-second video allows disclosing values of the product or service better explaining each feature with details.

Yet, the observers usually forget that this tool can serve a list of purposes, and videos of different lengths have their specific advantages. Moreover, the length to be used depends on the wide spectrum of factors, like

— What is the main purpose of a video — to inform, to remind, to promote a brand, to present a new product, to teach something, or to explain how something works.

— The channel o the communication you are going to use, social media, YouTube, website, etc

— The stage of your relationship with the viewers — the audience knows nothing about you or there are already followers and connoisseurs of your brand.

Set a Goal

Setting a goal is the first stage of explaining video production. What will your explainer serve for? As we have mentioned, such videos generally serve for multi-tasks simultaneously. E.g., when you launch this tool for enhancing the selling of a precise product, then your video simultaneously serves to remind people about your company and to promote your brand. But, some purposes are main and some are secondary. So, set your main purpose.

Besides setting the purpose it is necessary to consider the context of interacting with the audience. If it is about advertisement — 60 and 90 seconds video would do great and if it’s about presentation during the exposition, then use the shortest variant.

Contreposing 60-second explainer and 90-second explainer

The first ones are great in attracting and the second ones — in presenting details

The first ones obviously can cover fewer points than the second ones.

60-seconds are better for Social Media and Advertisement while the 90-seconds are great for all these aims and are more efficient for Sales Meetings.

Though, as long as the latest studies show that the so-called sweet spot of viewer retention has been detected somewhere at the region of 60-90 seconds, both time length variants can be employed in your marketing campaign.

Useful data analyses

Some experts computed the best length for the different aims.

To solve tutorial tasks, the optimum length is 45-90 seconds
The best length for creative commercials of a different kind is 15-59 seconds
For efficient crowdfunding the length is recommended to be in the region of 150 seconds
And try to keep a fairway of 60-119 seconds for the testimonial videos.

Find more details regarding this tool on the web page https://explain.ninja/90-seconds-video/

Summing up

There is no victor and loser in the battle. 60 second explainer versus 90 second explainer videos Both can be effective. And the role of creativeness and pitch in this efficiency is difficult to overestimate.

Of course, audience research should be done ahead.

That will help you much to detect the type of content people enjoy the most and use it.

There is no unified solution in marketing as no unified standard of explaining video. In each case, there should be considered all the factors mentioned previously and some more, like the firm niche, type of the animation you choose, which stage of the sales funnel the video is created for, etc.

BENEFITS OF USING HR MANAGEMENT SYSTEMS (HRMS)

Software

Editorial Team

June 15, 2020

BENEFITS OF USING HR MANAGEMENT SYSTEMS (HRMS)

Anything can be managed if it’s only a few in number but what if the number increases day by day? It is pretty obvious that it becomes difficult to manage big numbers. So it become very nessary to take a help of hr management systems (HRMS).

Similarly,every business or organization would have started among a few friends or random people gathered together. But when they successfully grow into a big company on their own, there needs to be proper optimization of the workflow and the various processes undergone for the same.

It is evident that when employees increase, things get complicated. Therefore, to manage the work and process automation, there has to be a HR Management Systems (HRMS) which takes care of the HR activities of the organization.

Any organization with no HRMS will be prone to chaos in employee management and process automation.

Now, let’s go through the significant benefits of having a good HRMS in a company.

Regular HR tasks

Majorly, it’s less time-consuming. The HRMS not only helps to organize the workflow and processes but also helps the HR department to get easy and well-maintained paper works also. The software can be used to remove the unwanted dilemma about the paper works and can easily store the complete details of the employee as well as the organization.

Checklist on the employees

HRMS in any organization can help the HR department to analyse the complete productivity of the employee, the duration of the place, and time is taken to meet or complete the assigned goals and other regular checklists like the attendance.

Also, the hiring and onboarding process can be effectively carried out by using HRMS that manages to make the new joiner feel comfortable with any help needed.

Self-helping employees

When you work in a company with a large number of employees, it becomes difficult for the HR department as well as the employee to go and seek help based on the most in-demand processes like the leaves, attendance and the payroll.

In such situations where the HR department cannot help personally coordinate with each employee, the hr management systems pay off its real use. This software helps the employees to get help themselves with their queries.

Pretty much cost-effective

It is obvious that when everything goes digital, you save a lot of money spent on paper. Also, the hr management systems eliminate the need for a separate employee or department to check on the paper works and processes. Hence, the company can save unnecessary expenses with just a one-time investment on the software.

No more mistakes

Another major benefit of HRMS is to avoid minor human errors. Those include the typical double entries, typos and other common errors. The software enables cross-checking of the entered data and reduces unwanted errors.

Appreciates privacy and data security

When you invest in HR management software for small businesses, it ensures complete protection of the data entered. . Usually, the employer is held responsible for any data loss of the employee or the company and will be prone to the outside threats. But with the hr management systems, you can eradicate this issue and protect the information from leaking to the hackers and unauthorized users.

Also, all the HRMS comes with payroll functionality, which offers a more secure way to process the payment by providing password-protected usage.

Now that we have gone through the basic benefits of a Human Resource Management System, there are a few more uses of this software which can enhance the smooth functioning of a company.

So how and what do these hr management systems work like? Let’s see what different areas which can be accessed and assessed based on them are.

First of all, any HRMS software can be customized on the requirement of the company or the organization. It can be structured based on the industry type and the strength of the same. Here are the major checklists which every business needs to look upon before setting up an hr management systems.

You can create a complete user management system
Permission and access controls to the various processes in the company
Employee performance and feedback management forms
Attendance management system
Special training and other collaborations system
HR recruitment and fun activity management
Reminders like birthdays and other celebrations
Document and files saving management
Cost analysis or expense management
Workforce management
Mobile-friendly application setup
Security management
Grievance system

Apart from the above mentioned examples, you can also have other categories like employee empowerment cell, open session, women empowerment etc. As mentioned above, the categories in the software are completely based on the need from the organization or the company.

Also, when you set up the hr management systems, make sure that it is user-friendly, and no employee should feel any difficulty or liability in using the system. Try to avoid the regular connection and technical errors from the portal so that there arises no disappointment among the employees.

Not so complicated as it sounds. But once you set up an effective hr management systems, definitely your company will start working smoothly based on the norms laid. So, start setting up one soon.

5 Secrets Of Leading Remote Team Meetings In The Most Productive Way

Technology

Guest Contributor

June 11, 2020

5 Secrets Of Leading Remote Team Meetings In The Most Productive Way

When you are dealing with a small team, it is easier for you to lead the team and coordinate all the activities of the team and each member of the team. But as the team starts to grow big, you have more on your hands to worry about and it becomes more complex to deal with the different characters that make up the team. While you might not need to hold scheduled remote team meetings when you have just two or three members in your team, you can’t say the same of a team with 10, 15 or more members.

As a business starts to grow, the need to have the different departments better-defined increases. This will lead to the employment of more staff and more people for the manager to work with. Holding remote team meetings are an important way to ensure that the goal of the business/brand as a whole or the department is communicated to every member. It is an avenue to enhance productivity by bringing together ideas from different team members for a progressive result.

But how do you make this happen? How do you ensure that remote team meetings are really positive and productive? Are our remote team meetings effective? These are all good questions that are summed up in holding positive and results-oriented team meetings. In order to answer these questions, we asked some of the more experienced managers and team leaders and we came up with these 5 secrets to lead remote team meetings in a productive way.

Have an agenda with few topics to discuss

Setting an agenda for remote team meetings is no longer a secret for many people. The importance of running a meeting with an agenda and the problems of not having an agenda is clear for all to see. However, many people create agenda for remote team meetings and end up having a long list of topics to discuss. Little do they know that the secret to holding productive remote team meetings is not in the lengthiness of the agenda but the shortness of it.

When you are working with a smaller team, you are able to better carry everyone along. It affords you the opportunity to take charge of what is happening around the meeting participants and also retain their attention. But with growth and an increased number, you begin to lose hold of this bit by bit. Your response should be to make your meeting shorter in order to be as productive as possible. This might make your team meetings more regular than before. But it is better to have regular short meetings that are productive than one long, boring, and meaningless meeting.

In order to achieve this, you can adopt the practice of rotating your topics in your meetings throughout a month. This means that if you used to hold one team meets monthly, you might make it two or three months. Then break the topics to fit in with the three meeting schedules depending on their order of importance. This allows you to have shorter and more productive remote team meetings.

Make sure everyone is carried along

This is where the true test of your leadership skills will come into play. The most productive way to hold remote team meetings is to ensure that you involve and carry along all members of your team.

Many people see meetings as very boring and evil that they can’t avoid at work. You have to change that point of view as a leader and make them look forward to the meetings. The most productive remote team meetings usually have the members contributing to the discussion and everyone bringing something to the table. The goal for you (as the leader) is to have an interactive meeting where teammates have a say. There might even be conflicting ideas and suggestions. Allowing both parties to make their point (argumentatively) would also add some spark to the meeting. These organic contributions are key to having productive meetings. You just have to ensure that no one is shut down, all suggestions are taken in, and everything is done in a friendly environment. When your teammates also see that previous suggestions are adopted and are being worked upon, they are more willing to involve themselves even better.

Link everything back to your company or department goals

Of course, the aim of having regular meetings is to work in line with your goals as a company or department and seek to achieve it. So, you must never forget this in your meetings.

As much as you are going to be dealing with real-time issues in your department and discussing the implementation of certain ideas and its impacts, you also want to ensure continuity. This means that the goal of every meeting is to move one step closer to achieving your strategic goals. While you handle short-term issues within your team and company, make sure you have one eye fixed on the bigger picture. Also, carry members of your team along with this by highlighting your goals at the start of the meeting. This makes it easy for them to raise suggestions in line with your department and company goal, therefore leading to increased productivity.

Discussions, not data sharing

Recent publications in the dissertation help of many writing services have stated the fact of meetings being more productive when more time is spent discussing the nitty-gritty of things than reading out or sharing data. We can confirm that this is very accurate.

If there are data that needs to be discussed during the meeting, it is better to pass them across before the meeting. These data can come with the email notification for the meeting. It is more effective this way for two reasons. One, it gives your team members time to go through the data, understand it, and discuss it better during the meeting. Two, it saves time during the meeting.

Since you are looking to have shorter and more productive remote team meetings, you have to provide teammates with all the necessary info before the meeting. This includes meeting agenda and data to be discussed. It is less effective and time-wasting to read out data during a meeting, especially a remote meeting.

Add some fun

Adding elements of fun to remote team meetings helps to increase productivity. It releases any tensions that may arise from the formalness of the meeting. This makes the participants free to express themselves in the best way that they can. It also makes the meeting less boring. In case you missed it, the moment your team members see your meetings as boring, the productivity and end result of the meeting starts to drop. So adding some fun things to your meeting is an important secret to maintain or increase the productivity of your meeting.

Conclusion

Team meetings are important for achieving the goals of an organization or department. But they are as good as nothing if they are not productive. In order to have more productive remote team meetings, these secrets are very important for you.

About the guest author:

Michael Gorman is a highly skilled freelance essay writer and proofreader providing essay service in the UK. Being interested in everyday development, he writes various blog posts and discovers new aspects of human existence every day.

5 Most Fantastic Websites to Send Free Fax website On Internet Worldwide

Technology

Editorial Team

June 3, 2020

5 Most Fantastic Websites to Send Free Fax website On Internet Worldwide

Fax is something that we absolutely love. In spite of many new advanced techniques, fax lovers like you and we have continued to use fax in the present time as well. Hence, there can be no denying the fact that fax is still alive and steady.

bestfreefax- free fax websites-fantastic websites

Fax is a notable method of communication and since its arrival until this day, it has never died. People use faxing because it’s the only way to which they can entrust their important documents. Faxing is a reliable and trustworthy method to convey your official files. And if you didn’t know, more than a billion faxes are delivered every single year. These large numbers are just due to the security benefits provided by fax.

In the present day, masses of people use faxing if they need to send some official archives. You might be wondering the reason behind it, right? Well, these people are not doing it the old way and in fact, they have a new and improved method to fax your documents. They no longer use faxing machines or any other hardware like paper, toner or ink, etc.

Faxing is nowadays been done through the internet. Yes, the internet has replaced the huge bulky fax machines and is a powerful advancement in the faxing world. People all over the world are loving this new way and I’m sure you will too. Here, in this guide, you will know all there is about this new method of faxing over the internet and the way through which it’s done.

Here we have the top best free fax websites to help you fax over the internet anywhere you want.

Part 1: CocoFax – The Ultimate Best Site To Fax Over The Internet

We present to you, CocoFax. CocoFax is the world’s number one free fax websites that lets you fax through the internet. CocoFax provides you with this free fax number with which you can fax locally as well as globally. In simple words, it’s the best.

fantastic websites,bestfreefax,free fax websites

CocoFax has exclusive features that make faxing over the internet or online faxing complete ease. These super cool and wonderful features provide the best free fax services of online faxing in an effective way. That is why CocoFax is used by over a million people across the world. CocoFax is the fantastic websites having this huge client base.

CocoFax and its exclusive features have also been high lightened by top media brands like Toms Guide, TechRadar and the New York Times, talking about only a few. These news sources have highly praised CocoFax’s works and have also high recommendations for it.

About CocoFax, here’s some research that can help you know more of its international faxing feature. And now, let’s move on to the reasons which make CocoFax the best and fantastic websites for all and the choice of every fax lover to fax over the internet.

Reasons Which Make CocoFax The Ultimate Best

Well, all of its features are superb and when combined, make it the best. And if we start writing all of them, it will definitely exhaust you. So here we have put only a few of them in front of you.

30-Day Free Trial

CocoFax fantastic websites offers a unique 30-day free trial feature for which no payment or credit card info is required. It’s completely free to sign-up. Through this trial, you can fax anywhere you want and you won’t be charged anything. Send a local or any international fax, you will not have to pay any cent for it.

Through this free trial, you can try out its services for free for a whole month. This way you get to know it more. You can get this free trial started by visiting this fantastic websites and clicking on the ’30-day free trial’ option. You will also have to provide your email and set a password.

Free Fax Numbers

It’s not just the month that’s free, the fax number is also free with CocoFax. Yup, you get to have a fax number completely free of cost and can be used for local as well as international faxes.

Fax number is very important for faxing. In the past times, it was not easy to get one. But with CocoFax, it’s more than easy actually. You just enter your email address and you will get your fax number on it.

Custom made Fax Numbers

When you get a fax number that is not at all easy to remember and also does not match your company codes, this is really troublesome. To save you and all the fax lovers from this trouble, CocoFax has introduced this feature of custom fax numbers through which you can create your own fax number.

With CocoFax, you can choose a fax number according to your needs and this will be a big help for you.

24/7 Customer Care

As you know, good customer care is what makes a firm successful and CocoFax has implemented this. The customer care department of CocoFax is outstanding. It takes care of all the customer needs in an effective way.

Whatever your query may be, whatever time it may be, you can always contact the customer care service of CocoFax that is readily available and get help.

Part 2: RingCentral

On the second spot fantastic websites, is RingCentral. It is another good faxing site that can help you to fax to a local as well as a foreign place. After CocoFax, it is the second-best free fax websites that can assist you in faxing over the internet.

You can transfer as well as get all the faxes to and from anywhere in the world. It is the best free fax website that will work effectively.

Part 3: FaxFile

Here is another best free fax website that works effectively in faxing over the internet. FaxFile is just for Android gadgets. Moreover, it is limited to just sending faxes. The work of receiving faxes cannot be done through it, keep it in mind when using it.

Where sending the faxes is concerned, there are many services and highlights offered by FaxFile in this area. A troublesome aspect is that you will need to get fax credits through Google Play in case you use FaxFile. These fax credits are not free, you will have to pay every time you send a fax.

Part 4: Fax.plus

Fax.plus is a ‘just ok’ faxing site that can help you in sending as well as receiving faxes both locally as well as internationally. It also gives you a fax number for this purpose. Yeah, I know what you’re thinking but no, you cannot make your own fax number with FaxFile as you can do with CocoFax.

It also has incorporated the feature of email faxing that allows you to fax through the mail. But the feature is not much efficient or effective as the clients complain about it every now and then.

Part 5: Faxburner

On the last, we have Faxburner. It can be used once or twice and not more because it is not as efficient as the best free fax websites of our list.

Coming towards its working, Faxburner provides you with a fax number when you need to send or get a fax. However, this fax number is not permanent, it just stays with you for a day. Well, this feature is not useful at all because big firms and professionals need to have a lasting fax number that is permanent.

Conclusion

The best free fax websites are here. Now it is up to you to pick the most suitable one. We recommend that you use CocoFax as it is an all-in-one faxing solution and is the ultimate best in all of the world.

How to Leverage Social media Videos For Your Next Marketing Campaign

Internet Marketing

Guest Contributor

June 3, 2020

How to Leverage Social media Videos For Your Next Marketing Campaign

Nowadays, social media videos are an invaluable asset in any marketing strategy.

Regardless of your business’ size or niche, they help you connect, impact, and interact with your audience like never before. So much so, that most social media platforms are getting more video-centric as days go by. Ramping up on new formats, tools, and features to drive even more engagement and yield new opportunities for brands.

However, creating content that performs well and delivers results on social networks presents many challenges. Even if you team up with an experienced video company and produce high-quality pieces, there are still plenty of factors that can affect engagement rates dramatically.

So, let’s go over some fundamental social media videos tips that can help you optimize your content and improve your engagement numbers all around!

Key Elements to Enhance Your Social Media Videos Performance

If you feel like you are putting out awesome content, and still people seem unresponsive to it, chances are one (or more) of these key areas can use some improvement.

Understand your audience

This is Marketing 101, but it’s worth refreshing it: You need to know your audience like the back of your hand.

No content will ever work unless you develop it with your target audience in mind, video or not. To engage viewers, your message needs to resonate with them and make them feel that your brand speaks directly to them.

So, the very first thing you need to do is research your audience to shape your video’s message and style. Take the time to analyze who they are, what triggers them, what interests they have, where they like to go to consume videos, and even how they speak!

Only then you’ll be ready for the next step: defining your topic.

Social-media-worthy topics

You probably know this, but social media is a very dynamic landscape – Trends, subjects, and people’s interests are constantly changing.

The million-dollar question then is: How do you know which topic is going to catch your audience’s attention? Sadly, there’s no secret formula. But there are a few things that can help you decide what’s video-worthy and, maybe more importantly, what isn’t.

To start, it’s vital to keep your content fresh. These days, people get bored easily, especially on social media, where content has a rather short lifespan. So, make sure to keep track of what’s happening around you and develop trendy content!

Another thing to keep in mind is that your social media videos topic needs to be relevant to your target audience. Like we said a minute ago, your content is purposely created to engage them – or at least it should! It’s going to be much easier to connect with your audience if your videos deliver value and cater to their interests.

Lastly, originality pays off. Online audiences love to be “wowed” and like to consume things that inform or entertain them in the most innovative ways. Avoid using the same old, repetitive patterns.

Think outside the box and create edgy content that sparks curiosity!

Social media videos friendly length and structure

Our attention spans are shrinking by the day. So, if you want to improve your engagement rates on social media, create short content.

Now, “short” is kind of a vague term, and it’s going to vary from social media platform to platform. According to Hubspot, the recommended length for videos on Instagram is 26 seconds, while Twitter’s sweet spot sits around 45. On Facebook, you can post one-minute long explainer videos or How-to tutorials and still get high engagement rates.

You also need to remember that, on social media, people expect instant gratification. If you don’t deliver value quickly – be it useful information or something entertaining – they’ll move on to the next thing. Hooking them from the beginning is paramount on some body else social media videos.

So, when you start designing your video’s content, structure it in a way that your core message is conveyed within the first 10 seconds. Then, focus on delivering value to keep viewers interested.

Upload Natively

Native videos perform far better than those shared from other platforms. This is mainly related to the fact that social media algorithms favor content that encourages users to stay in their ecosystems rather than sending them to visit external pages.

What does this mean? That these videos will rank higher on feeds for longer periods of time and also appear more often on suggested sections. Helping them reach and connect with more people.

Plus, native videos start playing automatically on most platforms, which organically improves your exposure and increases your view count. Not to mention that it leads to better user experience because people don’t need to click to watch them!

All in all, we highly recommend you to upload your social videos directly on the platform – they are going to engage viewers much more!

Your video’s copy matters!

Even though high-quality visual delivery matters (a lot!), your video won’t reach its full potential on its own. It should be accompanied by useful and persuasive text – that is, its copy or caption.

A well-written copy gives extra context to viewers and helps you to reinforce the message you are trying to convey with your video. It can include titles, descriptions, hashtags, and even emojis – whatever suits best with your brand and video!

Writing solid copy is important because it can generate much more conversation with your audience – hence, better engagement. Besides, if you use relevant keywords, it’s also going to help your content perform better through SEO.

Keep in mind that every platform is a different ecosystem, and maybe a copy that works perfectly on Facebook won’t do on Instagram or Linkedin. But the bottom line here is that you should always take the time to write informative and enticing copies to enhance your social video’s message and convince people to watch it!

Optimizing thumbnails & video beginning

Ok, remember what we said about the importance of conveying your message within the first 10 seconds of your video? Well, that goes for its visual design as well.

Most users – if not all – are going to decide whether to watch your social video or not based on what you show them in the first few seconds. So, to engage your audience, the first frames should be eye-catching and deliver relevant information.

On the other hand, thumbnails are a big part of what makes a video successful. It’s the presentation letter and what’s going to appear in people’s feeds. Enticing them (or not) to click and find out more about your piece.

By default, a video’s thumbnail is an image selected from the first frame. However, we suggest you customize your thumbnails manually. Create a fitting image with high-quality design to catch viewers’ attention more quickly – You can add to it persuasive text, animation, emojis, you name it!

Captions & text overlays

People tend to check social media on their phones while doing other things or being with others. Think about it; you’ve probably done it yourself. In the subway, in bed before going to sleep, or even while you are at a very boring meeting or class.

Whatever the case might be, what all these scenarios have in common is that people can’t or won’t turn the sound on. So, you have to make sure that your message is clearly conveyed even without sound!

One of the best ways to achieve that is by adding captions or subtitles to your social video. This is going to make your content accessible and give your audience the possibility to enjoy it regardless of the environment they are in.

Text overlays are also a great tool to highlight the most important parts of your message. Plus, they will give dynamism and interactivity to your piece, making it way more fun to watch!

CTAs

For a video to get results, you need to include clear and easy to understand calls to action. That is, to indicate to your audience what they need to do after watching your video.

Now, CTAs are strictly related to the goals you are trying to achieve with your social video. So, to create a solid call to action, you need first to identify your marketing plan’s objectives.

For example, let’s say you are a cook, you want to promote your new recipe book, and you produce a short how-to using one of your recipes. It makes sense then to add a CTA to encourage viewers to act on that, such as Learn More or Shop Now.

Remember: Your audience is going to expect an indication at the end of your video, so tell them what they should do!

The Takeaway

Social videos are a “must-have” in your marketing strategy. They help you connect with your audience and boost online presence in the most original and fun ways.

But it’s not all cream and peaches. Like we’ve just learned, it’s more than just sharing them on social media. If you want them to perform, there’s plenty to do before even producing them, like finding the right topic, adding subtitles, and including an engaging copy.

The most important thing is you need to know is that social media is a very unique environment. So, you can’t forget to tailor your video to its rules and trends.

Luckily, now you know which elements you’ll need to pay attention to improve your social videos’ results! 🙂

About the guest author.

Victor Blasco is an audiovisual designer, video marketing expert, and founder/CEO of the explainer video company Yum Yum Videos. Besides running the business, he’s a lifelong student of Chinese philosophy and a passionate geek for all things sci-fi.

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