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Can video conferencing software have the potential to boost productivity? It is easy to get wrapped in the latest tech revolutions and the host of new acronyms they produce When looking to add technologies to improve workflow you can be bombarded with acronyms to the point where nothing makes sense anymore. When looking to adopt new technology or improve on existing technology a vital consideration is if it will help boost productivity and thus improve the bottom line. This needs to be answered without a flurry of acronyms and methodologies. This article will look to answer whether video conferencing can indeed boost productivity as some have claimed.
Right and Wrong
The recent spikes in the need for HD conferencing solutions have led to companies either successfully integrating the technology or struggling to integrate the technology, to the point that it actually hinders productivity. Investing in the right solution then is the first step to unlocking the potential video conferencing promises. Here it can be helpful to bring a third party on board so that a tailored solution that fits the company now and is scalable for the future can be developed.
Once the first hurdle of getting the right solution is cleared, the true value of the technology can be produced. One such area where value is first apparent regards collaboration. Teams can now operate in different geographical locations as well as have important stakeholders sit in on meetings this promotes a high level of communication between parties. Further, upgrades to the technology have enabled employees to no longer worry about the quality of the video conference meaning more attention can be focused on the project at hand.
For many companies to remain competitive they have adopted policies regarding the hiring of a remote workforce. This current reality raises questions on how to best keep the workforce productive. IN the past remote workers were prone to feeling disconnected from the office-based workers. Video conferencing software can bridge the gap experienced here as remote workers will have a greater opportunity to be heard and collaborate.
A recent study seems to support the ideas mentioned above. In the study, 93% of executives agreed that the effectiveness of teams was increased through the adoption of video conferencing. Amongst the companies polled 96% of them had already incorporated telecommunicating to at least some degree. With regards to remote workforces, 93% of the respondents agreed that productivity amongst remote workers was improved. Further, 92% of those polled agreed that it was important to be able to see the faces of their remote workers which in turn boosted other workers’ trust in the remote workforce.
It is clear that the technology can indeed unlock increased productivity amongst workforces there are few requirements that need to be met. The first discussed was having the correct solution in place. Further, the company needs to develop sound policies and strategies governing video conferencing software. If this is done with collaboration and productivity in mind the benefits that other companies have seen are likely to be replicated.
It can be argued, rather successfully, that video conferencing software should no longer be seen as a possible option to open communication channels. Rather, it should be elevated to the default setting and approach. Given the benefits, such technology allows this would seem the only logical approach.