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Why Prototyping Matters to the Product Success

Prototyping is crucial for every software engineer, UX/UI Designers, and every client who hopes to see the design process be as successful, productive, and collaborative as possible. The graphic designers need to have every piece of equipment and elements in place to construct their prototype. If you are new to the prototyping phenomenon, we will give your insight into what it actually means.

Prototyping product success

What Is A Prototype?

To be specific, the word prototype stems from the Greek language, which means “primitive form.” It is basically an early model, version, or sample of a product. It distinguishes itself from the final product design in terms of materials, manufacturing process, and innovation.

A graphic designer can have as many ideas as he wants to pertain to the product’s idea. He can assemble a team together and lay out his business plans. But all these efforts will prove to be fruitless if the client does not approve the idea. This will deter your project endeavors and demotivate you from pursuing the project.

You must be aware of what your client expects from you in terms of both the product and its features. This is where the process of prototyping presents itself as a solution. You must showcase your initial product or prototype to your client and gain his thumbs up to know that you are on the right path. This way, you can save time, money, and resources from developing a product that may not meet the client’s satisfaction criteria. Your client’s early feedback will enlighten you on the changes and modifications that need to be made in the product.

Prototypes Attract More Investors

Graphic Designers can approach their would-be investors and present their prototypes to distinguish themselves from their competitors. Doing so will allow the investors to see you in a new light as a serious contender who means business. Your investors will see you as an inventive and imaginative designer who can create even more exciting ideas. 
Get to know about The 5 Most important Steps in Software Development.

If you showcase your prototype model to different clients, you are more likely to gain numerous investors instead of one. Investors are looking for a graphic designer with a purpose and ambitious goals. Nothing is more ambitious than designing early versions of your product that will catch your investors’ attention. Once the product begins to receive revenue, it will continue to thrive.

Prototypes Provide Quick Solutions 

Prototype accelerates the pace of the design process and the generation of solutions. The best part about prototyping is that it is a version of the real thing. This means that you can develop more than one prototype and show it to the client until he can make a decision as to whether he wants it made into the final product. A prototype does not have to be limited to just one version. You can make other samples as well. The production of the final product becomes more creative and contributes to a fast-tracked innovation process.

Enhances Your Creative Abilities

An idea initiates the creative process. You can brainstorm and come up with different ideas to quicken your prototyping journey. If you keep in mind that your prototype is just a sample of the final product, you can naturally take every stage of the prototyping process seriously. The more ideas you create, the more you will understand your own potential and capabilities as a graphic designer. This will enhance your experience and solidify your track record in developing other prototypes. Prototyping is not an easy process, but it is a necessary one. You can make an observation of your own abilities and unlock your potential as an innovative individual. Prototyping is a self-rewarding process both financially and mentally.

Enhanced Communication with The Client

A prototype of a product does not necessarily need to be complete. As a matter of fact, it is quite normal for prototypes to be incomplete. The moment you display it to your client will immediately respond to whether to continue or abandon the project altogether. This will establish a positive and optimistic relationship between you and your client. The client will develop more faith and trust in your abilities. The dialogue you share with your client determines how much he will entertain your prototype. If he likes your communicative mind frame, he will approve of your prototype much faster.

Saves Time and Money

That should be obvious. A graphic designer already has limited resources and a deadline to meet. If he creates the entire final product and delivers it to the client, there is a good chance that the client will reject it. If that occurs, then you are vulnerable to severe losses. A prototype’s very purpose is to help you avoid that fate. You can avoid this problem once you have the early sample at your disposal.

Reduces Risks and Boosts Confidence

The primary objective of a prototype is to see you succeed. You are already prone to a myriad of risks and losses concerning the designing process itself. Your client’s first input will save you the trouble of moving the prototype to its production phase. The requests for changes or modifications can give you the confidence boost you need to enhance your product prototype. You will know that you’re on the right track and can always discontinue if the client is not impressed. A confident graphic designer has trust in his instincts, which is the only way to perfect his model.

Prototyping is a process that involves a lot of risks and disappointments. But it also requires enthusiasm and optimism depending on the client’s approval. You need to brace yourself for whatever feedback the client gives you and not lose heart if he rejects it. Rejection is a brutal reality of the graphic design industry. Just accept your client’s input and proceed to a better prototype.

Author Bio:

Tabish Khalid works as the Digital Marketing Manager for Designster. He develops and implements digital strategies for Designster, along with aligning business goals with digital marketing activities. He actively contributes articles related to digital and content marketing.

How Queue Management System Helping Enterprises to Increase Efficiency?

Queue Management System

Yes, no one likes to stand in long queues or waiting lines. Often, customers in the modern market prefer organizations that pay increased attention to the level of customer service and use a visitor flow management system in their business processes. And, the queue management system is one of the feasible and applicable solutions for this. 

What is a Queue Management System?

The queue management system has become a necessary tool for controlling customer flow and streamlining the queueing experience. It handles the waiting lines processes in various service areas, from banks to gas stations. To control service and manage the flow of visitors, it is implemented by both the largest enterprises, federal networks and small organisations. 

This system not only monitors the status of the queue in real-time but also allows to track the time schedules for service and waiting lines. Furthermore, it can track the excess of the waiting time limit, quickly distribute the load between operators, directing the visitor to another operator, and provide the necessary service. The system is also capable of avoiding the emergence of conflict situations.

Some Recent Statistics

According to the report, “the global queue management system market was approximately USD 420 million in 2018 and is expected to generate around USD 557 million by 2025, at a CAGR of around 4.19% between 2019 and 2025.”

Additionally, this system is also used as an analytical tool for monitoring business processes. It not only allows to manage the flow of visitors but organizes an appointment service through the company’s website or mobile application. By choosing such required service, the clients and business owners reduce the time of service, because the system itself will direct it to the employee-operator who handles this particular service. 

Through such systems, it is also possible to display additional advertising information about a product or service and promotion or offer on the coupon. On the main display board of the queue management system, it becomes easy to inform customers about the current state of the queues, orders and about the advertising contents like videos, slide shows, and informational lines.

So, how a queue management system helps in increasing the efficiency of enterprises? We will give an answer to this question in the following guide. So, let’s have a look.

How Does Queue Management System Enhances Efficiency?

Enhance Customer Service and Satisfaction

Well, equipping your organization with a good queue management system can execute the processes of waiting lines easier in a customer-facing position. Every business owner wants to provide great support to every customer even though it is about waiting lines. Adopting a digital queue system does not only manage the queue but also allows the organizations to stay ahead while focusing on customer service. 

Because every bit of improvement matters in customer services. The virtual queuing system allows the customer to purchase e-tokens or e-tickets before reaching the service counters. With interactive visual devices, customers get instant service without standing in any queue lines. This further will help in providing and enhancing satisfactory queuing experience. 

Reduce Staff Stress

Handling customer services manually can become a stressful journey for staff. But, the electronic queue management system allows you to effectively plan work, constantly taking into account the number of visitors. It not only provides efficient services to customers but also eliminates the staff workload. 

With just a touch of a button, employees can handle all processes. This means the staff members do need to deal with an unexpected number of crowds and evenly can focus on other customer services. The system makes it possible to handle the workload on the personnel and increase the productivity of the company.

Improve your Business Image

Nobody wants to stand in long waiting lines. Nowadays, customers need smooth and fast services. And therefore, they only give preferences to those companies who have a unified and advanced system – queue management system. Standing in a long queue can create a bad impression. 

That is why it would be good if companies choose customer friendliness technologies. But having a smooth queueing experience can make the customers feel happy and satisfied. The intelligent queue management solution can go a long way to create an amazing impression among customers. 

Faster Processing

Indeed, queue management systems always give priority to their customers’ needs, from their arrival time to their respective counter time. Some queue management systems are capable of handling customer requirements through phone or any electronic devices. Customers can directly select their services through mobile phones, which create a more comfortable and convenient movement for maintaining their position. In addition, the queue management system displays a number on its screen as a required service is ready. 

Reduce Wait Time

There is no doubt in saying that the queue management system has reduced the customers waiting time to a great extent. From managers to employees, everyone can perform and handle their respective task easily whether it is about monitoring queue lines or reallocating resources. This real-time queue management system can help organizations to counter service breakdowns and support businesses to compete more efficiently.

Real-Time Performance Monitoring

Queue management systems are equipped with a real-time performance measuring system. It generally offers reports for imperative administration purposes. It can access data of all the enrolled departments in real-time for monitoring production and sales across the whole company. 

Additionally, the managers can determine the peak hours and distribute the load among employees evenly. Such systems allow you to create forecasts of attendance and help to adjust the work schedule of personnel by changing the tactics of service and reallocating service operators,

Create a Happy Workplace

Happy employees and staff members mean a lot for creating a more productive workforce. The queue management system can automate the business’ processes and reduce the burden from the employees. It also allows them to focus on other essential things that can help in improving business productivity. 

A happy workplace cannot only take away the frustrations but also fills the employees with joy, which allows them to perform better and share their positivity with the customers. 

Summary!

There are now a large number of queue management software manufacturers. Companies always choose a supplier considering the specifics of their business area and financial capabilities. In addition to its main functionality, it also accumulates analytical information on queue traffic and employee performance. Hence, queue management systems are a smart investment and maximum efficiency.

About The Author

Morris Edwards is a Manager at Awebstar, a CRM Software provider company in Singapore which also offers other software solutions such as salon management software, queue management software, appointment scheduling software, and more. 

How Technology Is Helping Students Study During COVID-19

When it comes to technology, the education world has been lagging behind. However, COVID-19 changed all that in the span of a few months. Now, most classes have been shifted online to ensure everyone’s safety and to follow quarantine and social distancing rules. While many students are facing teething problems in this situation, it offers many advantages. 

How Technology Is Helping Students Study During COVID-19

The online world is filled with great opportunities that students can exploit for their benefit. Advances in tech in terms of both service and gadgets can enrich any student’s life and help them study. While the world shuts down because of the pandemic, let’s see what the future generation can use to help them learn! 

Smart Notebooks

One of the most common scenes that are played out in modern classrooms is when students take out their phones and take pictures of the chalkboard. Students try and shift their notes to the digital format because it is easier to share and access. Instead of having to sift through multiples pages and notebooks, you simply search for the document you need. 

This is why smart notebooks can be one of your best study buddies during this pandemic and beyond. A smart notebook is a gadget that is designed to convert the notes you take on it to PDF format and store it in the cloud. Smart notebooks also save paper and reduce waste. These are perfect for the environment-conscious student who likes to be eco-friendly. 

Study Helpers

One of the disadvantages of online classes is that you can’t hang back after class to ask your teacher for help with your doubts. This can be a considerable disadvantage for students who need extra time with teachers in order to keep up with coursework or homework. This is where websites like homeworkmarket.com come in. 

These websites offer services that ensure you are up to date with your homework and classwork. Whether it’s projects or assignments, you’ll find websites that help in every aspect. This is especially great for students who need tutoring and have had to stop tutors because of social distancing rules. 

Apps to the Rescue

Apps are pieces of software that are designed to add functionality to your phone. Since most students have access to smartphones nowadays, apps are a convenient way to add tech to the study table. There are apps for scheduling, planning, reminders, and more. You can use apps to lock down your phone for a certain period of time to force you to study. 

Some apps even help you with certain aspects of your project. For example, RefMe lets you scan a book’s barcode so that it can create a formatted citation to put in your assignments. You can get a variety of apps that help with different aspects of studying. The best way to get started with apps is to figure out what you need help for first. 

In terms of software, there are many options for all ages. Gamification of the syllabus is an extremely effective tool to motivate students. It also allows students to take in more information in an organic way, which helps with knowledge retention as well. While most software is marketed for younger students, there are options for older students as well. 

E-Readers

No article on education technology would be complete without mentioning the e-reader! E-readers are specially designed tablets that mimic the look and feel of a book. Many people forego e-readers in place of having traditional tablets. However, traditional tablets put a lot of strain on the eyes and aren’t ideal for reading for long stretches of time. 

Instead, e-readers come with e-ink displays that aren’t too bright. Some are backlit, while others are not. So, you can choose between them depending on your usage and budget. They are also significantly lighter than tablets and harder to break, making them ideal for the rough and tumble that happens in a student’s life. 

While the pandemic has brought life to a halt, that doesn’t mean your studies have to stop. Of course, no technology can replace your own motivation and willpower so remember to keep your spirits high. Along with using gadgets, you should remember to stay focused and use your time intelligently. 

Remember that the highest-scoring students study smarter than everyone else, not always harder. Review your own academic strengths and weaknesses. Then, use technology to shore up your weaknesses and fortify your strengths. Using these nifty gadgets and tools, you’ll soon see a meteoric rise in your grades

In this Pandemic time where everything seems to be online, Here are the 10 Technologies Helping The World During Covid-19 Pandemic

Why Video Marketing Is Important For Small Businesses

Video marketing has been used by businesses ever since the inception of videos. The only difference now is the importance that a video marketing strategy has in your business. Videos are prevalent on almost every platform and channel. This means that you should adjust your social strategy and take up video marketing if you are not already making use of this marketing tool. It is now more accessible because of a cheaper production cost, due to the ease of use of current technologies. 

video marketing for startups

Professional marketing services seek to help small businesses improve their video campaigns. Working with a digital marketing agency means that you will be partnered together with a dedicated account manager to come up with the best solutions for your individual needs. You get access to professional brand messaging; the video will contain high-quality images, brand colors, messages, and professional voice overs. Brand messaging is the foundation of video marketing. Instead, you can choose to access the documents through the file-sharing option present inside a project management software. 

Video marketing takes up the following forms:

  • Brand videos.
  • Demo videos.
  • Personal messages.
  • Explainer videos.
  • Animated videos.
  • How-to videos.
  • Event videos.
  • Expert interviews.
  • Live videos.
  • Customer testimonials.
  • 360° Experience videos.
  • Augmented Reality (AR) videos.

Why Is Video Marketing Important?

Are you a small business that is still having doubts about video marketing? The following reasons will showcase why you should abandon the excuses and become part of the movement. Video marketing will help your business achieve growth in many ways.

1. Create Awareness for Your Brand

Social media statistics show us that videos generate a lot of traffic and engagement. For this reason, it shows how people respond more to videos than other campaigns. Videos engage your customers quickly and create a connection with your customers. Demo videos will help people familiarize themselves with the products that you offer and pique their interest. Brand videos summarize who you are as a brand and inform people what they expect from you. 

2. Optimizes Your Business to Be Found Online

Videos can be optimized to pop up on the top of search engines. Through SEO, your message can cut across many platforms. An optimized video also attracts customers who are searching for a similar service and not only your followers. Efficient distribution methods direct more traffic to your business. Our distribution methods ensure your video is up on YouTube, your website, and other video platforms. How-to videos capture random users on the internet who are looking for tutorials or solutions to problems.

3. Videos Are Now Cheap and Easy to Produce

Making professional videos has never been this easy; with a phone, microphone, and basic video editing techniques, you can make a decent video for your campaigns. There are a lot of resources online that can teach you the necessary editing skills. Some types of video will still require you to hire professional services to produce. 

4. Increase Your Online Presence

In this digital age, it is tough surviving, let alone thriving without a proper online presence. It would be best if you strived to make a presence online or increase it.  Video marketing will significantly increase your online presence. An engaging video will prompt your viewers to click on subscription links or website redirects; exciting videos will drive your customers to share on other platforms and friends. Animated videos are used to explain challenging concepts in a fun and exciting way that will keep your clients hooked. With time, you will have a massive online presence.

5. It Builds Trust with Your Clients

Humans tend to prefer human to human interaction. Videos help attach a face and voice to your business. Create a personal connection with customers, and they will get to know and like you. Specifically, live videos provide your customers with a behind-the-scenes look, and they get to trust in the process. They will have a bigger picture of who you are and not just visualizing products on a shelf. Customer testimonial videos will convince other potential clients that you offer exemplary service and have their best interests at heart.

6. Boost Your Social Media Engagement

Video posts attract three times the same engagement as regular posts on social media. Businesses posting images and articles is commonplace today, so you must up your game and stand out by starting a video campaign. Your content must be engaging; otherwise, your traffic and conversion rates will suffer. Videos increase your social media engagement and help you develop a broad fan base that turns into customers. Small businesses holding events should also focus on making event videos to promote these. Event videos build up the hype for an upcoming event and let your customers know what to expect.

7. Increase Your Sales

Building an online presence and creating engagement will be useless if you do not convert them to sales. Video marketing should help simplify the shopping experience for your customers. After purchases, personalized video messages can boost the whole customer service experience and will help your clients to feel cared for and acknowledged. 

Video marketing will quickly help you achieve a return on investment. Ensure you regularly publish to keep your viewers engaged, as posting a video does not immediately and directly translate to sales. 

Learn

Looking to Leverage Professional Video Marketing Services and Grow Your Business?

Nothing can beat great content plus a good video marketing strategy. Embrace video marketing and make your business reach new heights with a professional video marketing service. At BizIQ, we embrace your business core values and help you develop a perfect strategy. 

Partner with us and experience a rise in traffic and sales. Call us at (888) 416-9800 and schedule to talk to our small business marketing experts.

5 Things you need to know about Project Management Software before starting out

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Every project manager wears multiple hats- planning, scheduling, hosting meetings, resource management, budget allocation, and much more. 

All these responsibilities become overwhelming, which might result in errors and low-quality deliverables. To manage these tasks and a large team of professionals, you require project management software. 

project management software

While you might assume it is simpler to download and implement the tool on your day to day work, the surplus options present out there can make it a daunting task to find that one perfect tool. 

Even though you happen to read many project management software reviews, you might still feel confused to decide.

That’s why we have jotted down the five important features you should look for in project management software. 

Productive Planning and Scheduling

Working on multiple projects simultaneously can be chaotic unless you have a proper plan. 

All the tasks and deadlines must be addressed and outlined.

This way, you can avoid misunderstandings and increase the effectiveness of task delegation. The best project management software brings all the team members on the same page.

From prioritising tasks to scheduling them in the calendar, all tasks move in a streamlined process, leaving no room for confusion.

If you are starting, then an agile project management strategy would help you work as a team skillfully for choosing software with task management features.

Enhanced Team Collaboration

When working as a team, most probably, the tasks are dependent on effective collaboration between members that may not be physically present at the same place. For example, a content writer has to deliver his writing on time to make it convenient for the graphic designer to design the posts for the Facebook ad campaign. 

In such cases, you can’t mail the content back and forth because eventually, there is a good chance for it to get lost in the pile of mails. 

Instead, you can choose to access the documents through the file-sharing option present inside a project management software. 

This saves up time for other team members if they need to access those files in the future.

A good project management software must also have a better communication tool such as instant messaging and discussion forums to get opinions about the deliverables from all the team members.

Time & Expense Tracking

You can’t work relentlessly without tracking the billable and non-billable hours. 

Time tracker is especially significant when you are presenting the working hours and respective cost to the clients. 

Nowadays, advanced project management software integrates itself with pre-existing time tracking and expense tracker in your system. 

Else, you would need to purchase separate tools for time and expense tracking.

Invoicing & Billing

The bigger the project, the more will be the expenses and tasks to manage. An excel spreadsheet won’t do justice to the budget management when working on complex project structures.

By reading several project management software reviews, you can figure out which one contains a budgeting tool built in its system.

Choosing an integrative system conserves your time and money without manually importing and exporting the tools.

Even some project management software has automated invoicing options where you can choose from the pre-existing customizable templates. 

Timely Reporting

Doing the tasks on time won’t help you run the business; it is also the other major factor called “reporting and analyzing” that decides your business growth. 

Rather than creating a report from scratch, you can access the customisable templates that automatically track your budget, expenses, key performance indicators (KPIs) through graphs, charts, and visual metrics.

Fortunately, it helps you out in handling a problem by locating its root cause. 

To Sum Up

These are five significant project management needs we think should be addressed in the software. What do you think are the project management software requirements that will help you run your business successfully? Kindly mention them in the comments below. 

Exciting MediaTek Dimensity 1000+ 5G Soc-Based Phones Debuting This New Year

Taiwanese  Chipmaker MediaTek announced that its flagship 5G processor named MediaTek Dimensity 1000+, will be powering multiple 5G devices in India from January 2021.  Earlier, in December, during the India Mobile Congress 2020, MediaTek introduced the Dimesnity 800U as the first 5G Dimensity processor in India. The MediaTek Dimensity 1000+ will come in as an enhanced version of the Dimensity 1000 processor and powers phones like the Redmi K30 Ultra, Realme X7 Pro, and more.

 Dr. Yenchi Lee, Deputy General Manager of MediaTek’s Wireless communications Business Unit has expressed, “MediaTek is at the forefront of the global 5G revolution, and we continue to work with popular smartphone brands to bring 5G enabled devices to Indian consumers. Our flagship-grade MediaTek Dimensity 1000+ will deliver premium experiences as Indian telecom authorities move to quickly deploy 5G in the country,” said.

mediatek dimension 1000+

Salient features of MediaTek Dimensity 1000+

The MediaTek Dimensity 1000+ SoC is built on the following vital features that make the chip design hold on to being a flagship for MediaTek!

Processor:

MediaTek Dimensity 1000+ SoC exhibits a 7nm process and offers carrier aggregation of 2CC 5G-CA. The chipset comes with the AI Processing unit of MediaTek – APU 3.0, which delivers double performance than the previous generation APU. 

Connectivity:

It is integrated with the latest Bluetooth 5.1+ and Wi-Fi 6 standards. MediaTek Dimensity 1000+ supports ‘Intelligent 5G Connectivity’. 

Refresh Rates & Power Saving:

Dimension 1000+ can further support refresh rates of up to 144Hz and is said to emerge with 5G UltraSave power-saving technology from MediaTek. The battery life of smartphones is going to be affected positively by this. 

Battery Life: 

The 5G UltraSave power-saving technology is also said to enhance the battery life of smartphones. Along with the battery life these chipsets promise to endeavor intelligent 5G operations. Well, this will offer a huge dimension of power to the users.

Display: 

MediaTek Dimensity 1000+ will further offer users ‘Powerful Display Optimisation’. The chipset will be using MiraVision by MediaTek and will enhance the quality of display for the users. Bolstered with content in HDR10+ quality, the chipset will hugely upscale the resolution to Premiere display by using AI Picture Quality.

Gaming Performance: 

Heard of ‘Triple-A Gaming Performance’, then that is what is expected by the MediaTek Dimensity 1000+. It will leverage the HyperEngine gaming technology thereby providing smooth gameplay at 120HzYeah refresh rates. The gamers are going to like the MediaTek Dimensity 1000+ embedded mobiles for sure!

Camera: 

Supporting a quad-camera setup with a 64MP primary sensor, the MediaTek Dimensity 1000+ is to offer a better camera experience in HDR picture quality. 

The Realme X7 Pro is one of the smartphones that is revealed to be powered by the Dimensity 1000+ processor. It is featured with a Full HD+ display with a 120Hz refresh rate, 64MP quad rear camera.  It further equips a 4,500mAh battery that is backed by 65W fast charging out-of-the-box. You can find all the features of the Realme X7 Pro, here

Another smartphone competing with the Realme X7 Pro is the Oppo Reno 5 Pro. Its specifications flaunt an array of features like a full HD+ screen that supports a 90Hz refresh rate, a 64MP quad-back-camera setup, and a 65W fast-charging battery. You can find all the features of the  Oppo Reno 5 Pro, here

Thus, MediaTek is gearing up for the next wave of 5G handsets, expected to usher in India early in 2021. 

Weather Intelligence – The Next Big Leap In Data Analytics

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You’ve heard about artificial intelligence, but what is weather intelligence? Weather intelligence is the hottest new kid on the block, and you’re missing out if you don’t have plans to incorporate it into your business strategy. Weather intelligence is the next step up from mere weather forecasts. A weather forecast will tell you what the weather is going to be like in the next few days – whether it’ll be sunny or raining. It will also give you an estimate of the temperature range. 

climacell.co

When you add intelligence to this, you get predictive models of how these changes will affect your business. For example, if you run a logistics company, you’ll know by how many hours a package will be delayed because of a snowstorm or how much faster your drivers will arrive because of clear skies. Weather intelligence makes this a seamless process! 

Why Should Businesses Be Interested in Weather Intelligence?

Weather intelligence can add trust to your relationship with your customers and add to their customer satisfaction. Whether you’re in shipping, logistics, construction, or technology, weather intelligence has relevance across the board. Even insurance companies evaluate the impact of the weather on risks and, in turn, premiums. 

Weather intelligence is crucial for companies who have employees with boots on the ground. You can assess whether or not it is safe for your employees to go out and operate heavy machinery. You can also evaluate whether or not opening for the day is more profitable than keeping doors shut in inclement weather. Non-profitable ‘dead’ business hours can shave significant amounts off your bottom line. You can even say you’re losing money when you operate without weather intelligence. 

What’s Wrong With Weather Forecasts?

Forecasts are a great way to get an estimate of what the weather is going to be like. You can estimate how the forthcoming weather is going to impact your business based on your own experience and guesswork. This will work, but only to a certain extent. When you automate this process and introduce machine learning, you’ll not only get a clearer picture of what these delays and hazards are going to be like but also gain insight into aspects like road visibility and fire warnings that might not have occurred to you. 

The difference between weather intelligence and weather forecasts is like the difference between a bicycle and a Tesla. Sure, both will get you from point A to point B. But one will do it faster, better, more efficiently, and will leave your hands free to do other work! Incorporating weather intelligence helps you increase your productivity and maximize your resources, two components that are always important when running a business. 

How Can I Use Weather Intelligence?

You can use weather intelligence everywhere from your business strategy, daily operations, marketing, and more. In the retail segment, you can push weather-appropriate products at certain times. For example, imagine you run a restaurant. You can run deals on cold beverages on hot days to drive sales. You can set limited-period offers depending on intelligent forecasts. This causes more people to order from your establishment, word gets out about your place, and you can stand to gain more customers with just a simple switch in strategy. 

In agriculture, you can protect crops against damage by irregular weather patterns. In construction, you can plan your outdoor and indoor activities. You’ll be forewarned about severe weather conditions and have time to reschedule everyone’s duties so that a little rain or hail doesn’t completely disrupt your workflow. You’ll also be alerted of changes in air quality that has a severe impact on employees. 

Since it is such a personalized tool, you will have to uniquely implement how you can use weather intelligence to suit your needs. Weather intelligence is of unquestionable importance in long-term business strategy. You will be alerted about the various ways your work might get disrupted and have time to prepare plans to mitigate the damage. Workflow disruptions can strain relationships with clients and lead to a loss of trust in the business, especially if your work is particularly time-dependent. 

Final Thoughts

Weather intelligence is another way to fine-tune your business strategy. You can use it in marketing, in sales, and more. Harnessing the power of weather intelligence is the next stage of using data to streamline business operations. It is an often overlooked yet powerful way to increase your profitability. In fact, even the military uses it to maximize their return on investment in expensive infrastructure. Using this next evolution of data analytics, you can give your business an edge over the competition.