How To Build An Interactive Campaign With Augmented Reality

    Must read

    The Ban On PUBG Revamping Nation’s Gaming Industry!

    Player Unknown's Battlegrounds, which goes by the name PUBG saw its funeral in India and 5 other countries including China, Jordan, Israel,...

    Guess What Happened After Start-Up Astra Launched Its Rocket In Alaska!

    The first orbital mission by start-up Astra failed as their Rocket 3.1 couldn’t reach the orbit. The rocket...

    Microsoft Launches Deepfake Detection Tool Ahead of US Elections

    Microsoft’s Deepfake Detection tool - Heard about this? If not all, then be ready to dive deep into it in the quick...

    The Classic Rules Of Chess To Be Improved By AlphaZero

    Researchers at DeepMinds are at yet another invention that will change the rules of the game. This time specifically targeting the game...
    How To Build An Interactive Campaign With Augmented Reality 3
    Guest Contributor
    Want to publish your contributions? Write to us: guest[@] Or use the contact form.

    Augmented reality services are having a field day as more and more businesses are looking to their support to build interactive advertising campaigns. The advent of augmented reality in marketing industry translates to consumer experiences that are up close and personal with the products that are on sale.

    What is AR?

    Augmented reality adds digital elements to real-world environments, with the help of a camera (on your mobile device). These digital elements may or may not interact with the physical elements in the live view. When combined with artificial intelligence, augmented reality solution in Australia can be the next big thing in marketing! 

    This is borne out by the fact that the number of mobile AR users is predicted to reach 200 million in the near future. Businesses can hope to present interactive catalogs, publicity campaigns as well as AR driven product packaging, and many more to their customers.

    A picture containing indoor, person, wall, table

Description automatically generated

    There are two primary types of augmented reality: marker-based and location-based. An advertisement may be created using either of them. Marker-based AR ads use a marker or a target image, which is then scanned by customers by way of their smartphone cameras in order to bring the digital content to life. Location-based AR ads make use of a GPS to overlay digital content based on the user’s location data. 

    Augmented Reality in the Marketing Industry

    Consumers are attracted to interactive AR adverts and this usually boosts online sales by over 40%. Moreover, the AR industry is projected to turn over revenues worth $120 billion by the year 2020. This is primarily due to the fact that customers demand more customizations and personalization in the products they buy or wish to purchase. This may easily be achieved with AR shopping experiences.

    Advantages of Augmented Reality for Advertising

    There are several benefits of investing in AR advertising. You can hire any augmented reality service in Melbourne and leverage the following advantages:

    1. Emotionally connect with your customer: Create an immersive and engaging consumer experience with augmented reality adverts. This helps marketers develop a level of emotional connection with customers. As compared to conventional advertisements by way of images or banners, AR ads are interactive. In other words, consumers can see and even interact with such adverts. This way, marketers can appeal to the customers’ emotions and encourage them to make purchases. Furthermore, greater brand awareness can be created through an AR marketing strategy and branding as people are able to recall brand names that they take a liking to. This is beneficial in the long run as it helps to build a company’s positive reputation.
    2. Cost-effective Advertising Campaigns: Traditional print ads are actually far more expensive than the progressive AR ads which have been proven to be more affordable, while being even more immersive than conventional print advertising. There is variance in the AR ad-universe as well. For example, the development of a relatively simple AR ad can cost around $5,000, while a more sophisticated campaign may incur costs in the region of up to to $100,000. 
    3. Achieve Unprecedented Sales: Augmented reality advert campaigns can help companies increase their volumes of sales by offering customers additional consumer features such as virtual try-ons. Now, you can offer your customers an AR feature to try on products such as shoes, clothing, jewelry, watches, and much more. 
    A picture containing table, wall, monitor, indoor

Description automatically generated

    The Future of Augmented Reality in Marketing

    What had started out as a novelty in advertising and marketing, and usually used to be an exceptional marketing strategy, is now gradually catching on with the unprecedented pace of technological advancements. More and more businesses are trying to adapt the technology so that they can provide more engaging and vivid product experiences as well as innovating consumer services to their consumer.

    Augmented reality service in Australia are helping businesses attract more customers with this revolutionary way of bringing advertising campaigns and marketing strategies to the end customers. Augmented reality advertising is an engaging, interactive, and efficient way to promote brands and create brand awareness.

    Creative AR will be employed by more and more businesses who are serious about retaining and expanding their customer base. So, check out any of the quality AR solutions provider in Australia. You won’t ever have to look back again!


    Secure Your Internet With The Exclusive Hacker-Proof Quantum Internet

    Everyone dreams of being 100% sure about the Internet is safe. Unfortunately, the Internet like any other entity is prone to various...

    The ultimate guide to REMPL FOLDER.

    What is Rempl Folder? Windows 10 Updates wield certain Files and Folders to guarantee that any updates launched by...

    Kindle Vs Nook – Don’t Buy Without Reading This Comparison

    Kindle vs Nook? This is a common question that is marking a steady ground in the minds of the e-readers for whom,...

    Guess What Happened After Start-Up Astra Launched Its Rocket In Alaska!

    The first orbital mission by start-up Astra failed as their Rocket 3.1 couldn’t reach the orbit. The rocket...

    Internet Urge! Remote Schooling Out Of Reach For Many Students

    Internet-dependent teaching or online education is the only key to the right education for students of all ages, while the pandemic is...

    More Like This