Does reciprocal linking work? Yes, it does. If done in the right way, reciprocal linking can be a very powerful SEO strategy for your site.
Tip #1: High Google PR
Get reciprocal links from web pages which have a Google PR greater or equal to your own. Doing this enhances the quality of the reciprocal link, thus improving your success with the search engines, especially Google. A link’s value is directly related to the Google PR of the page.
Exchange links only with websites that are somehow related to your industry. For instance, don’t link with sites about gadgets when you are selling clothing. Websites that you are exchanging links with should be contextually relevant. If they are, you earn points with the major search engines.
Tip #3: Keywords in anchor text
Ensure that the anchor text, that is the text which makes up the link, contains your keyword. This is a vital aspect of linking.
Tip #4: Minimize links
Your links page should have a maximum of one hundred links. Maintaining your link quality at below one hundred prevents search engines from discrediting the value of your website or challenging it as spam. If you wish to include more than a hundred links, you can create a mini-link directory. Create categories and group the links appropriately.
Tip #5: Check your partner site
Check your partner sites regularly to ensure that they still link back to you. Sometimes, you may exchange links with a website only to discover that the link back to your site has been removed a few days after the exchange. Checking can be done manually or using software. There are various options available.
Tip #6: Keywords in title of links page
Check the links page title where your link will be positioned. To do this, visit the link page and click ‘view’ on the browser menu bar. Next, click ‘view source code’ to find the meta tags. The title tag needs to include keywords related to your website. If it does, it becomes more valuable.
Tip #7: Quality over quantity
When in the process of creating reciprocal links for your site, go for quality rather than quantity. Once you begin, you will get numerous websites seeking for an exchange. If the websites don’t satisfy your linking criteria, you have to decline the link exchange.
If you follow the tips above, you stand a great chance of success in your reciprocal linking campaign. Finally, be patient. The quality of reciprocal links is seen more clearly over time.