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Getting links to your content is necessary to help your website gain authority and is important for SEO campaign management. Links also help bring more traffic to your website. Most importantly, to get good quality links, you have to be creating content that people want to link to. Great content and services can help you get links without even having to ask. There are plenty of different link building strategies you can use, but some are more effective than others. Getting your links from authoritative and reputable sites is also important.
Here are 5 link building strategies that you can use to earn more links.
Guest blogging
Guest blogging is a popular way to get links to your site. To get started in guest blogging, you need to find a blog in your niche and reach out to them. In your post, you can include relevant links to your website. This is also a bonus for them because they’ll be getting more content for free. Many blogs will advertise if they want someone to write a guest post, but often times you can reach out to them regardless of whether or not they say they’re looking for guest bloggers. If you offer a great article to them for free, there’s a good chance they won’t turn it down.
Unlinked mentions
People don’t always include links to your website when they reference it. This can be annoying if you don’t catch it, but you’re already a step in the right direction. All you have to do now is to reach out to the person who mentioned you. If you reach out to the person who already thought you were relevant and had something to offer, there’s no reason they shouldn’t want to link to you.
Broken link building
Like finding unlinked mentions, finding broken links is an easy way that you can earn more links. There’s a good chance that at some point you’ve clicked on a link that didn’t work. This can be annoying and hurts user experience. If you find a broken link that’s similar to something you already have, or something you can quickly create it, you can ask to have it replaced with yours. Someone using a broken link will likely be happy to replace it with a working one in order to improve user experience.
Replacing links from inferior pages
You can find links to tons of articles that make you wonder why anyone thought they were good enough to be linked to. If you have a better piece of content that covers a similar topic, you can introduce it to them. Relevant content that’s a better quality can also provide more to the person who linked it. This is especially helpful if the inferior link is to your competition’s site.
Create different types of content
While you might already have blog posts or service pages that are good to be linked to, trying something different can help you stand out from the competition. Infographics, videos, and podcasts are all popular and can help get you a lot of links if you provide interesting information. This can even be less work than you might think if you repurpose your older content.
