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January 23, 2015

Of course you want your site to appear first on the list when somebody Googles your product or service, but how do you actually achieve that coveted #1 ranking? SEO experts debate this seemingly incomprehensible conundrum every single day, but the fact is, there are hundreds if not thousands of variables that determine how a web page is indexed in relation to a particular keyword.

Coalition Technologies, one of the leading Los Angeles SEO companies, has compiled an exhaustive list of the most important ranking factors, and organized them into a handy infographic. A must-have for anyone concerned with search engine rankings, this comprehensive infographic highlights an astonishing 200 ranking factors, which is more than enough to set any ambitious webmaster on the right track to search engine dominance.

Infographic – 10 Tips to Help You Choose the Right SEO Keywords

Infographic

Guest Contributor

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January 23, 2015

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Infographic – 10 Tips to Help You Choose the Right SEO Keywords

Choosing the right SEO keywords is never easy, but it’s absolutely imperative. Without the right keywords, your business will waste valuable time, money, and resources catering to an audience that doesn’t even know you exist. Coalition Technologies, a leading Los Angeles SEO agency, has assembled a handy infographic to outline the 10 fundamentals of effective keyword integration.

The great thing about this infographic is that it’s extremely easy to follow. Even a home-based business owner with no marketing or SEO background can easily take advantage of the simple but highly effective tips found in this colorful guide, and subsequently begin targeting the kinds of keywords that will actually rank and convert.

9 tools that will help you manage your business blog

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January 22, 2015

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With the significance of content marketing on the rise, every business should create a space for developing valuable content and spreading the word about their brand. One of the smartest ways to do that is by running a company blog. With these 9 tools at your disposal, your posts will reach maximum visibility, rendering your brand a leader of its industry.

Also read; 4 WordPress Newsletter Plugins That Your Blog Needs

NameChk

This is a simple website where you can check whether your desired username or vanity url is available at a number of social networks and social bookmarking sites. The key to successful online branding is consistency. Make sure your name is available and register it on all platforms you plan to use now and in the future, aligning your blog with your social media channels.

Also read; 4 Things to Know Before Starting Your First Blog

Easel.ly

Easily one of the best tools for creating visual content, Easel.ly offers lots of templates to get you started. Based on a drag and drop interface, the tool will help you to adorn your blog posts with some impressive graphic design.

Traackr

This is an influencer research tool that will help you to prioritize your outreach efforts by showing you full profiles of influencers in your area. Every influencer is additionally scored on relevance, reach and resonance. The tool allows you to track those influential figures down and use all this knowledge to your benefit in content marketing.

Shareist

The ultimate content production tool, Shareist will help you to plan, produce, measure and distribute your content to maximize its influence. You can set up analytics and editorial campaigns, curate content to pages and social media, measure social engagement, traffic and conversion, as well as schedule content on social media networks, pages and groups. All that in one place.

Quick Sprout

This is a smart SEO tool brought by Neil Patel, the co-founder of KISSmetrics and Crazy Egg. Quick Sprout is a website analysis tool, which basically points out where you’re struggling with your SEO efforts. The tool will check your website for optimization and generate a thorough report, suggesting which aspects should be changed to improve your traffic.

BuzzSumo

An excellent tool for content brainstorming, BuzzSumo allows you to search your blog domain for your most popular blog post. The results are broken down to different social media channels. When doing an author audit, you can easily check what the author has recently written and how well their works are doing on social media. All results can be exported to an Excel file for easy reference.

Little Bird

A different influencer identification platform, Little Bird will get through the noise and bring you some valuable data about influencers in your niche. It offers great visualizations of niche communities. You can easily spot connections between influencers, see where they are located and check what content is valued by the community.

StayFocusd

An app for Chrome, StayFocusd lets you block websites of your choice. You can basically set up the maximum amount of time you can spend daily on those sites. All this to make you even more productive when you’ve got a pressing deadline and tend to get easily distracted.

Easy Tweet Embed

This smart feature will help you share your posts on Twitter by a number of pre-populated tweets available in your post. Use it to make your best takeaway messages and sharpest observations stand out and get easily shared.

During the last couple of years, blogging has become an essential element of every brand’s marketing strategy. By providing great content, you can be sure that users will share it all over their social networks, rendering you a real thought leader and an active member of your online niche community.

About the author:

Monique Craig is an Australian blogger and marketing specialist who works for Oneflare, an online marketplace which connects customers with local service providers.

5 Transformational Trends for Business in 2020

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January 22, 2015

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5 Transformational Trends for Business in 2020

Change is the only constant, and hence every business has to undergo a transformation and adapt to the changing trends in order to survive and keep up with the competition.

Technology is one of the essential ingredients when it comes to running a business, streamlining it and making workflows efficient. However, technology transforms and evolves at a fast pace. Businesses need to tap the potential the latest technology provides and use it to maximize business growth.

So what are the latest trends and technology implications that have created a flutter across the world of business? Here we list them for you!! And if you have not yet implemented them, 2015 is the right time to do so and gain the maximum mileage.

1. On-Demand Computing Resources:

On-demand computing is a popular model in which resources such as storage space, computational speed and software applications are made available as and when needed. This enables businesses efficiently handle routine work, unexpected workloads, and other technological requirements.

Cloud computing is one such technology that allows ODC and also helps SMBs increase business agility. It allows deployment of IT infrastructure as a service, with a ‘pay as you go model’. So now with on-demand computing resources focus more on your business instead of worrying about computing infrastructure.

2. Enterprise Mobility:

The use of mobile phones has increased and everyone right from your employees, vendors and customers use either smartphones or tablets. Now, introducing the use of enterprise-wide mobility where employees can work on the go, customers can avail 24×7 connectivity and customer grievances can be addressed via mobile can earn you the much desired good will, increase customer connect, hence keep your customers happy.

Enterprise Mobility Management (EMM) is an evolving field and those who have not yet experienced the great benefits of mobility can definitely implement Enterprise mobility solutions in 2015 and reap the benefits.

3. Digital Marketing:

Digital marketing has become the new age mantra as today, marketing in an online environment is more effective to reach out to your targeted audience and to create the kind of brand image you want. These efforts are primarily dedicated to garner a wide customer base and increased sales.

Digital marketing strategies today are more focused on creating a presence in social media as improving social listening skills and understanding customer sentiment via such activities invariably reflects well on customer service and hence customer gratification.

4. Effective Data Management:

We have already discussed about the increasing use of internet, social media and mobile devices to connect with customers, vendors and employees, and this has in turn led to continuous and huge quantities of data generation. This data is valuable and needs to be managed well. Hence Data management,

We have already discussed about the increasing use of internet, social media and mobile devices to connect with customers, vendors and employees, and this has in turn led to continuous and huge quantities of data generation. This data is valuable and needs to be managed well. Hence Data management, processing and analytics sells like hot cakes.

BIG data will be the hot topic for 2015, and data management will become essential for every company – small or big. The wave of data management is already gripping business, and will become bigger the next year, – as data science will gain pace, data scientist may become one of the most popular and a well-paid profession.

5. Collaboration:

Now as we have discussed all these trends and the associated technologies, there is one thing visibly common, and that is – collaboration. Collaboration between various entities, various departments, several stakeholders, collaboration between technologies etc., everywhere collaboration is the keyword.Effective collaboration is the bare essential, for achieving success in every aspect of your business, be it for lean manufacturing, higher sustainability, effective customer service and implementing a marketing strategy.

Implementing these much in fashion trends and Technologies that help you implement and experience higher collaboration, higher productivity easy and effective data management organization-wide, will be your mantra to success in the year 2015.

About Author:

Chirag Shivalker is a Head of Content Management Team at Hi-Tech Outsourcing Services, an India based outsourcing firm. Follow him +ChiragShivalker

5 WordPress Plugins To Efficiently Convert Visitors

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January 22, 2015

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5 WordPress Plugins To Efficiently Convert Visitors

Retaining your audience interest and keeping them engaged with your website is not a child’s play. If you want your visitors’ attention for more than a nanosecond or you want them to revisit your website in the future, it is essential to add sticky content onto your site.

Though driving the potential traffic to your site is quite imperative but to ensure that your visitors are staying on your site and taking actions is more than imperative. This is so as both the traffic generated and conversions go hand in hand. Hence in order to captivate and retain the inbound traffic on your site, it is essential to connect with your audience and create a stronger bond with them.

Building a viable relationship with your readers is a gradual process. But, if you will once attain a loyal relationship with them, you will surely be able to make strides for sustainable success.

With this article, I’m going to share some of the best possible ways that can help you boost the interaction and engagement of visitors on your WordPress site. There are several plugins available in the WP repository that help accomplish this task with utmost efficiency and ease. Chosen from the huge pool of plugins, here are a few of the most proficient plugins for this job.

BitVideo

Videos are something that often helps easily keep viewers engaged with the site. And, if a visitor would have liked a video, he would probably also like to share it with others. This free WordPress plugin allows viewers to seamlessly share the video with others via six different sharing buttons. It thus augments engagement and facilitates drive potential traffic to the site. The plugin can be easily used as no complex configuration is required; simply install and activate this plugin, and watch its remarkable results.

Disqus Comment System:

The comment box offers the best place to begin the interactions with readers, and the commenting system comes along the WordPress as a default feature. Since, the default system can be further enhanced by installing appropriate plugins, many WP site owners prefer commenting plugins. If you also want to make your site commenting system more enjoyable and intriguing, the Disqus Comment System plugin makes a viable choice. While adding a minimalist visual appeal, this plugin makes commenting absolutely convenient for the visitors.

This free plugin supports signing in via an account on Facebook, Disqus, Twitter, etc. Since, it facilitates threaded comments, it allows you to easily respond to the posted comments. Moreover, the integrated up/down voting system ensures a meaningful conversation.

Contact Form Generator:

There could be a case that your reader wants to reach you, but is uncomfortable in asking you something publicly through a comment box. In such situation a direct messaging system should be there and to support this solution, the Contact Form Generator is a great plugin. With this premium pluging, you can create a custom contact form. It offers responsive forms with intuitive and interactive interface. From a huge list of options to choose from, you can simply drag and drop the elements that you like to your form. You can also incorporate the major autoresponder services in your form and create an incredible contact form of your choice.

Billboard:

Add a set of icons to support features like social sharing, bookmarking, and so forth. This will allow a reader to better engage with your post and bookmark it for future references. To do this efficiently, you can install and activate the Billboard plugin. If offers a cool little widget that provides you multiple set of icons. Whether you want to add an icon that links to other pages or you want to create a bookmark icon, you can easily do it all with this plugin. Just drag and drop the requisite icons to the active theme widget and create distinct billboards to suit your needs.

Facebook Like Box:

The social networking site, Facebook possesses a formidable fan following. You can reap the benefits of the huge popularity of this remarkable social network. Wondering how?

By using the Facebook Like Box plugin, you can promote the popularity of your blog by showcasing the number of likes that it exhibits at your Facebook page. You just need to have a Facebook page beforehand, and this plugin will display your recent posts and the corresponding likes rate. It also enables viewers to directly like the page through the available icon. Most interestingly, this useful icon is available for free.

These are a few of the remarkably useful plugins that are perfect for heightening the visitor’s engagement and interactions on your WordPress site. Thus, you will be able to manage the potential traffic on your website in the best possible way, and gain greater conversions. Use any of the above-mentioned plugin on your site and boost your conversion rate and generate greater profits.

About the author

Amy Brown is a WordPress developer by profession at WordPrax Ltd., a custom WordPress development company with a global reach. Blogging meanwhile is a new found hobby for Amy.

Opportunity of Indian Affiliates to Venture Internationally

Internet Marketing

Guest Contributor

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January 22, 2015

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Opportunity of Indian Affiliates to Venture Internationally

Alongside the ever growing number of e-commerce players, the affiliate networks and publishers are getting big as well. Many players like CouponzGuru, Coupondunia started out early when the market was not saturated; as the market matured they grew further and took their Indian businesses overseas.

Indian coupon/cashback companies which have ventured overseas

Launched in India in 2011, market leader CouponzGuru recently forayed into international waters, having initiated operations in Singapore in September, 2014 with its website couponzguru.sg. And the company is targeting more countries in the coming months. From the learnings of running a successful and popular couponing business in India, the company is replicating the model in other countries where the concept of affiliate marketing is still fresh.

Cashkaro is looking to expand its operations internationally, within the territories of Singapore, Malaysia and Indonesia as reported by techcircle.in here.

International coupon/ cashback companies with Indian presence

Pouringpounds, a cash back and coupons website(in the United Kingdom) is the precursor to their Indian launch of cashback venture – Cashkaro.

Pennyful initiated operations in USA in January, 2011, and launched its Indian counterpart in November, 2011.
Born in Chicago in November, 2008, Groupon has proliferated markets all over the globe, and made its Indian debut in April, 2011.
Vouchercloud, based out of the United Kingdom, has spread its operations into 12 countries including in India.
Imbull founded by Dutch entrepreneur Jochem Vroom, has a presence the world over, and also in India by the name Flipit.
Rocket Internet backed Cuponation is another couponing site with presence in multiple countries including India.

Current Indian e-tail market and size of Affiliate industry

Presently, the Indian online retail market is valued at over INR 21,000 Crore (USD 3.5 billion). It is projected to grow to over INR 88,000 crore (USD 14.5 billion)by 2018, as per research and consultancy firm RNCOS
The affiliate industry is benefitting from the e-commerce boom.
Of the current e-tailing traffic in the nation, 7% – 8% transactions are attributable to affiliates whereas the budget that e-tailers spend on affiliate marketing is a humble 5% – 10% as per Times of India.
StartupWorld.com has reported that as per a survey, 95% buyersadmitted to having searched for deals online, and 74% of such buyers took advantage of couponing sites like CouponzGuru for the most economically efficient purchases.

Global Expansion :Makes Sense why?

Image Source: gettyimages

Who doesn’t love to shop and get their money back?
Following is the result of Google’s Global Market Finder application, when a marketer in India searches for ‘Coupons’ and ‘Cashback’ opportunities in ‘Emerging Markets’ (sans two not entirely relevant columns which are non-reproducible here):

Location	Local Monthly Searches	Recommended Bid
Poland	6,520	Rs.13.81
Turkey	2,780	Rs.9.77
Russia	11,500	Rs.5.58
India	15,000	Rs.9.72
Pakistan	640	Rs.9.33
Argentina	2,020	Rs.24.49
Indonesia	1,880	Rs.2.18
Mexico	4,200	Rs.15.82
Colombia	1,690	Rs.26.96
Brazil	3,490	Rs.48.39
Thailand	2,990	Rs.24.54
Philippines	1,310	Rs.10.01
China	1,490	Rs.8.48
Peru	1,510	Rs.17.39
Chile	1,390	Rs.16.69
South Africa	850	Rs.20.73
Hong Kong	860	Rs.1.18
Morocco	310	Rs.5.58
Malaysia	1,310	Rs.9.12

A perusal of the afore-stated result makes it amply clear that coupons and cashback ventures have mammoth opportunities for growth and success in many emerging markets over the globe. The ‘Local monthly searches’ indicate the approximate 12-month average number of user queries for the exact matches on keyword for the given countries and language. For instance, in Russia 11, 500 is the average number of times internet users and shoppers search for the availability of coupon or cashback options!

Although India has the maximum number of average monthly searches of all emerging markets, a glance at the last column will evince anyone that it is also the toughest market, as ‘Competition’ is neck and back breaking here. Neighbours (near and far) such as Pakistan, Turkey, Indonesia, Philippines, China, Hong Kong, Morocco and Malaysia. Not only is the competition not a killer in these destinations yet, the recommended bid for ads in them is astoundingly slashed down.
In view of the fact that Affiliates have taken the Indian market by a storm, it is evident that replicating their respective business models in the relatively less saturated markets mentioned above will be in their best interest.

Affiliates should focus more on unexplored markets rather than saturated markets like US, UK; when venturing internationally. This is the prime reason why we started CouponzGuru’s international expansion with Singapore and will cover other SEA countries like Malaysia, Indonesia on priority.

Advertising is all about knowing the pulse of the consumer – what makes who tick. Human behaviour the world over can possibly be classified into 40 broad patterns, if even that many. What makes everyone tick, however, is a good discount and reduced prices for what they desire. Given the low risk and high reward nature of affiliate marketing, affiliates are simply using this eternal knowledge as a bridge to every corner of the globe. Ladies and Gentlemen, it’s a win-win.

About the Author:

Vikash is an engineer turned entrepreneur and is the founder of CouponzGuru.com, which is a leading coupons and deals website in India. He has worked as Business Analyst in IT for 5 years, before taking up his passion for Internet Marketing full time. You can know more about Vikash at his Linkedin Profile.

Recover iPhone Data with EaseUS MobiSaver

Software

Guest Contributor

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January 22, 2015

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Recover iPhone Data with EaseUS MobiSaver

So you just bought yourself the latest iPhone 6 or iPhone 6 Plus and is loving every moment that you spend with your latest gadget. Well congratulations on your recent acquisition, but I’m afraid that I have bad news for you. Sooner or later, like all other electronic devices; it will bound to face issues sooner rather than later. That is when you are going to need a very good iPhone photo recovery or an iPhone backup extractor free to help you out in the moment of truth.

Now you can have a peace of mind with the latest EaseUS MobiSaver Free which is the best iPhone photo recovery software that is also the world’s first free data recovery software for iPhone, iPad and iPod touch. It is even compatible with the latest iOS 8 stable release. It can be used as an iPhone backup extractor free to recover deleted Contacts, SMS, Notes, Videos, Photos and everything else. Plus you can recover your data for any reason at all; for example due to accidental deletion, iOS Upgrade or your device was lost or spoilt.

Now in the latest EaseUS MobiSaver Free version, even more data or files can be recovered. Other than being used as an iPhone photo recovery, you can also recover WhatsApp chat history that includes all your messages, contacts, photos, and videos from your iTunes backup. There’s also a feature which allows you to also rescue iTunes encrypted backup.

In total there are 3 recovery modes which depend on the data loss situations scenario that you are facing. The iPhone backup extractor free software can recover from the iOS Device, recover from an iTunes backup or recover from your iCloud backup. Certain data loss scenarios for example, data loss after accidental deletion or iOS upgrade failure, your device was damaged but it can still be recognized while connected with a PC, your device was locked because you forget the password or after an unsuccessful iOS upgrade or jailbreak failure with your device being stuck at the white Apple logo or boot into recovery mode.

The iPhone photo recovery software can perform the recovery in just 3 simple steps. After installing EaseUS MobiSaver Free on your PC or laptop, step 1 if for you to connect your device to the PC/laptop, and step 2 is to start a scan or search for all the recoverable files. Finally in step 3, you can preview and recover the necessary files and get on with your life like nothing ever happened.

EaseUS MobiSaver Free is so easy to use that in just 3 simple steps, you can recover anything that you might have lost in just a few minutes. With the 3 recovery modes, it is the most comprehensive data recovery software that not only can be used as an iPhone photo recovery software but also as an iPhone backup extractor free that simply works like a charm.