You’ve probably gotten a phone call – or a live visit – from a cable representative before. They call you (or come straight to your door) and pitch you their company’s bundled services. You’ve heard it all before. You get cable, Internet, and phone for “one low price.” You’re not sure how good a deal it really is, so you pass on it. You might be passing up the best entertainment deal ever.
You Only Have To Manage One Bill
When you buy your phone service from one provider, and your Internet from another, and your cable from yet another, you end up paying three separate bills. On top of that, if you ever have a problem, you have three different customer service departments to call.
Since most T.V. service now runs through an Internet connection, you might find that your cable company wants to control both the T.V. service and the Internet. However, even if you are able to get just the T.V. service, don’t count on the customer service to be all that helpful. You know the drill. Call the cable company, and they say it’s a problem with the Internet service.
Call the Internet service provider, and they tell you it’s the cable company’s problem. With one bill, you get continuity and you only have to manage one bill.
You Get More Variety
Paying for online services like Hulu, Netflix, HBOGo and other similar live streaming services has its drawbacks. You only get one, or a handful of, channel(s). If you want more, you have to buy more individual services. If you’re a sports buff, if you love movies, or if you like to channel surf, then al la carte is not for you.
With bundled services, cable and phone companies often offer more than “standard” channels, and load up the phone service with “unlimited” features like long-distance, call-waiting, and pretty much everything you’ve come to expect from modern telephone service.
With cell phone providers selling tiered rates now, the phone service might be attractive – especially if you love to talk.
You Save Money
In the end, it often comes down to money. Bundling your services often saves you between 40 and 60 percent on your bill. Some of the packages end up much less than the individual price for each service. Why discount? Because service providers really want your business.
Hulu, Netflix, and other streaming services pose a real threat to cable’s business model. If they can get you signed up for all three of their services, then a phone and cable provider doesn’t have to worry about losing your business to another provider.
You see, most other streaming services like Netflix and Hulu simply replicate cable offerings with one major difference – T.V. shows are usually a season or two behind the cable’s airing. This is where cable still has an advantage.
A word of caution: exact pricing on these deals vary by provider, so be sure to check with the company’s official website before you get too excited. Companies such as Frontier offer anywhere from 80 to 200 channels. On top of that, you’ll end up with super-fast Internet (in the 25 Mbps range), and unlimited phone service. In many cases, bundles work out to under $30 per service and that is hard to beat when ordering the services separately.
Bill Nixon is a salesman. He loves to write about sales techniques on business blogs.