Jim wrote his first blog post some two years ago and wished he could destroy it somehow. Whoever read the blog informed that his blog was an internet version of a clichéd textbook. Realizing that his writing missed the zing, he attended several writing workshops and classes to reach a standard milestone. Jim kept experimenting with ideas to see what works and doesn’t work for him. In this process, something hit him hard. He learned that:
You don’t tell the audience to admire your fancy writing; you want them to find it so fascinating that they buy it.
This is where Jim took his content seriously, as he went on to make his writing clear and concise for his audience. Like Jim, you can also work your way of creating content that excites your audience and elicits them to react to your call to action (CTA). Though writing content takes time to polish and develop expertise, you can use these 10 essential writing tips for creating the perfect content and let your audience find the zing.
The golden rule to intelligible content: make your writing as precise as possible. No one likes content that chunks details irrelevant to the main topic. Just as you need relevant exercises and diet to develop a certain mode of fitness, you need to trim the content’s writing of the fat.
One Idea, One Sentence
Some writers see verbosity and complex sentences as proof of their expertise. Doing so, they’re actually complicating the process of communicating the information. The result? Your readers find you repelling.
You see, the readers need you to simplify the concept using one sentence. And it doesn’t have to be complicated. Just one idea in one simple sentence and boom! You nailed the attention of your audience.
Cut The Redundancy
It’s our inherent nature that we crave diversity and variety in everything we come across. As per the rule, avoid redundancy in your content. Redundancy comes as a rip-off for your writing because of the excessive use of unnecessary words.
If you’re writing two different sentences with the same intended meaning, it also counts as redundancy. Because at this point, you might be concerned more with the quantity of your writing piece than the quality of it. Cheap Essay 247, Know that quality matters in content. Try using synonyms for similar words and keep adding variety.
Use Emotional Appeal
Your writing is meant to make people feel things. It should touch the strings of their emotions and ties bonds with them, creating a sense of belonging. And the best way to do that is to address them personally, i.e. use personal terms like you, your, we, or us to refer to the connection you have with your audience.
When you develop the appeal, each individual in your audience will feel like you’re talking to them in a casual tone. Make them feel that you care about them so that communicating with emotional appeal in your writing becomes a fluid medium.
Avoid Jargons, Colloquialism, And Clichés
People enjoy informal writing to the point it begins to include overused words and uninspiring phrases. The quality of good content is that it is pure and authentic, which allows the reader to develop an interest to see how creative and genuine your content is.
Without sounding boring at all costs, try to avoid commonplace words that make your readers lose interest. Learn to recognize them and find better alternatives.
Storytelling demands creativity from your side. Remember Jim from the intro? Yeah, he forgot this bit which is why his audience didn’t resonate with his content. Storytelling is an art that can relate any experience, a practice, a ritual, an event, or even something that changed your life.
You can even create an imaginary story that your audience finds parallel to their interest. Don’t be shy to share.
Use Metaphors And Analogies
When you need your audience to churn over an idea, give them something like analogies and metaphors. Brace yourself with some creative concepts and merge them with analogies to generate a massive impact.
Shorten The Sentences
This point cannot be emphasized enough. In line with point 2, your sentences need to be shorter, because information chunks are easier to retain in memory. Furthermore, these add to the clarity of language while adding value to your content.
Have Some Time Off
Creating valuable content can sometimes be overwhelming. If you’ve hit the block, allow yourself to rest. Rest until your mind is fresh and your vision is clear. That way, you can see the flaws that laid hidden in plain sight.
Craft A Compelling CTA
You definitely need your audience to act on the idea that you introduced in your writing. Which is why it is important to come up with a compelling CTA that drives your audience’s actions. Keep it in a flow with your article.