“Marketing” quite obviously comes from the word “market”. And what is a market? Well, traditionally it’s a place where people come together to buy and sell wares. And marketing is the method of advertising or promoting your wares.
But when it comes to businesses, it carries a bit more clout as a word than simply a communal set of stalls in a village square. Marketing is where the big boys play. It’s where large wads of cash are clutched in the fists of well-educated rich men and thrown into the shapes of magnificent three-dimensional billboards advertising a movie, or into a Stratos space jump to advertise your energy drink. But that imagery is exaggerated. Do not forget where “marketing” comes from.
While the internet is almost literally as far away as you can get from people physically coming together at a market – it is undoubtedly a communal medium at its core. While the big boys can frivolously throw their marketing-budget into wood-chippers for publicity, you can use internet-marketing to much more effectively target your marketing towards a more “market”-esque zone. It is something that can really make your business prosper.
Target the right group.
Internet marketing – can take many forms. Some of these are things like advertising on websites. Another popular and effective method of e-marketing is email newsletter. One of the great things in particular about an email marketing campaign is that the aim is to get a subscriber list to a landing page on the internet. And email is on the internet already. You need one for the other. Unlike, say, a big three-dimensional billboard on fifth avenue, you know that everyone that looks at your email to be able to act on it immediately and with minimal effort on their end. Email is a very consumer friendly method of promotion, which is
very beneficial to the business you’re trying to promote because you have a higher chance of getting something out of it.
Still works way better than other forms of marketing
Of course, email is not only one method of e-marketing. But most e-marketing shares the same benefits, and it’s all based in that old-school “market” communal atmosphere. While impersonal on some level, the internet can also provide a very intimate and personalised experience. There are methods with which you can target certain groups of people and make sure you’re advertising to the right people online who are actually interested, rather than just taking a shotgun approach to the public at large.
Its easy and efficient
E-marketing is a very modern, new thing that allows you to reach millions of people – but also allows you to reach the correct people for you as a business, too. It is easy and efficient for you – the marketer – but also for the people you’re marketing towards. While it’s not exactly the same as the traditional “market” meaning – it’s definitely far closer to the traditional and true meaning of the word than some of the “larger” methods of marketing – and that can only be a beneficial thing. It is definitely something that should
be looked into, as it can really help a business prosper with its unique and effective marketing opportunities.
