Well i know you must be thinking what is this qualitative research, Qualitative research softwares like ATLAS.ti helps people to manage, shape and make sense of unstructured information. It will not do the thinking for the user but provides a sophisticated workspace that enables him/her to work through their information. To put it more specifically, Qualitative research is a method of inquiry appropriated in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts.
Atlas.ti is one great software if you want qualitative research to be done in a perfect way. Although there are other options as well but be sure the feature list of Atlas.ti outmatches them all.
Features that will make your Qualitative Research easy
The most important thing about any software is the interface and Atlas.ti brings a great interface which is truly intuitive as it emulates the traditional paper & pencil desktop style, the menus can be accessed easily which makes way for some great ease of use. The power users who love multitasking will also find themselves at home as Atlas.ti allows users to open combination of functions to be together.
When you are doing some qualitative research, you will need data to research, data management is also great as it supports huge number of data formats such as plain text, Rich Text or PDF formats, work with audio files in mp3, au, wma, or wav format, with video files in mpeg, wmf, or avi formats, with graphic files like tif, multi page tif, gif, emf, jpeg formats, or with live Google Earth documents, kml and kmz formats (and many more). ATLAS.ti uses an external referencing system for your data files you will need in your qualitative research. This makes it possible to work with a large data files like video files or with a large amount of data files. In case you have errors in your data file, you can even edit that in the software itself. All languages and characters are supported. You can also easily backup your files.
You also get great organization and usability with features such as object explorer, drag and drop coding, powerful, integrated object management etc.. The users who want some great coding will not be disappointed by the Atlas.ti software as it has unlimited coding and features such as automatic segment selection, code transparency, color coded codes, grouping and filtering codes, auto coding and a very powerful code manager.
Memos and comments also work great as every object in Atlas.ti is fully annotable and you can even output all annotations. Coming to comments, you get document comments, quotation comments with visualisation and output. For memos, you get extremely flexible memos, multiple use memos, multi use memos. You get full access to memos which you fully visualise.
Atlas.ti offers linking at data level, atomic linking, intelligent links and you get full control with hyperlinking. All objects (documents, quotations, codes, memos, families of objects and icons of other network views) and their relation to each other can be graphically displayed. Visualisation features are truly great in Atlas.ti which makes up for a great experience in qualitative research. You can pretty much see everything visually.
You can easily work with variables with intelligent data handling. If a list of variables already exist, these can be imported via an Excel table, thus allowing for a smooth integration of qualitative and quantitative data. You can even export variables and use variables for searching.
Other features include searching for your database, quantification, transcription, GeoData, survey import teamwork. All in all Atlas.ti makes up for a great qualitative research software and with the new Atlas.ti 7 which brings some really intuitive features, its hard to look at any other qualitative software to get your work done. There are numerous areas in which users will be delighted to find significant changes with Atlas.ti. They make working with the program even smoother, easier, faster, safer, and more productive than ever before.
Licenses and Prices
For a single user license,
U.S. Dollar ($)
Single User License 1 User
For a multi use license, you can get either purchase a license or take it on lease,
With superior functionality, great usability, unique multimedia capabilities and some great security, reliability and flexibility, qualitative research was never so intuitive. ATLAS.ti is much less susceptiple to common security threats and remains more flexible and expandable in its capabilities than other products so you can do some secure qualitative researchfor your company.
Don’t agree with us, you can experience some great qualitative research for yourself as you can get an unlimited trial version is available at www.atlasti.com.
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