Keeping it Simple: Quick Steps to Making Effective QR Codes for Ad Marketing

You have more than likely seen them all over the place. They are on billboards, posters, brochures, flyers, postcards, bumper stickers and so many other marketing materials that are used by brands and companies to effectively maximize their exposure. Quick response codes, also referred to as QR codes, have been around now for quite some time.

qr code advertising marketing

However, with the increasing popularity of the Internet and online shopping with mobile devices, it seems as if more and more people are starting to scan these codes in order to remain actively engaged with their favorite brands and companies. In order to reap the same benefits by creating and printing QR codes of your own, there are several steps that need to be taken.

Getting the Proper Tool

If you are serious about learning how to make QR code images, then the very first step is to invest in a QR code generator. Even though there are quite a few high-quality generators that will cost you a substantial amount of money, there are also a wide variety of generators that can be downloaded and used for free. Once you have found the generator that fulfills your specific needs, stick with it.

Develop a Creative Design

The next step required to make QR code images for your marketing campaign is to develop a creative design that is going to capture the attention of your target audience and compel customers to scan it. The standard QR code image is a black and white box with pixilated lines that closely resembles a standard bar code, so you need to think outside of the box to come up with a creative way to grab the attention of your prospective and existing consumers. Add colors or your company logo, or even change the pattern of the code into an appealing shape or figure.

Do Not Forget to Link It Accordingly

After you have gone through the detailed process of creating your QR code image, the very next step is to link it to the content that you want to reveal to your customers as an incentive for scanning the image. It can be a direct link to your company website so that customers do not have to deal with the hassles of typing your URL into their web browsers. It could also be a link to a catchy video that you want to go viral or even a promotional code that will allow customers to save money on their next purchase, according to HubSpot. Regardless of what is being linked, it is important to make QR code incentives valuable and appealing to your customers. Otherwise, they are not going to take the bait and will simply swim to your competitors instead.

Test the Code Thoroughly

Once the QR code image has been designed, developed and linked to its desired destination, the final step of this process is to test it. The objective is to make sure that your image can be easily identified and read through a single scan. It is highly recommended for you to use a variety of smartphones and scanning applications to complete these tests just to make sure that there are no errors across the board. Keep in mind that not all consumers are going to be using the same devices to scan your QR code image.  Therefore, you may need to make QR code images repeatedly until you get the design and format just right. Otherwise, all of your hard work and effort would be in vain because the code would be a worthless dud.

 

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