If there is one thing that has massively changed the world and the way we live and operate in it, it is the internet. It has impacted nations, governments, big and small businesses, technology you name it. There is no aspect of the human life as we know it today that has not been massively impacted by the internet.
When Carmella Kedem of Harvard Design School wrote about the impact of the internet on the society about 20 years ago, she shared some thoughts that back then must have looked like something for the SciFi movies. That article however did not cover a significant fraction of today’s reality. You can read it here.
We can all agree that the internet has become a very powerful tool. As powerful as it is, it has a major doorway and that is the website. We can therefore say that it all begins with a website.
Everything you want to achieve on the internet begins with a great website and a great website is a product of great web design.
What Constitutes a Great Web Design?
Let us begin this way. Your website is a tool designed to achieve a purpose. It can only then be regarded as great if its design helps it achieve that purpose with greater ease. Since the main purpose of a website is to provide visibility for your brand, product, service, message or any other thing you set the website up for, it has to have the following to be regarded as great.
- It has to be clean and professional.
- It has to be easy to navigate.
- The purpose of the website has to be instantly obvious.
- Your message and other contents have to be properly laid out.
- It should be viewable on all types of browsers.
- It has to be responsive. This means that your website should be designed to be viewed on any device be it mobile, desktop or laptop.
- Your website is a representation of you and your brand, so its design must fully capture this.
The list above, among many others, captures some of the major things a great web design must address.
Why Do You Need a Website?
Bearing in mind our definition of a great website as given above, answering this question will be the same as asking why you need a great store, office, or public image for your business. Your website can be a combination of all of these. So let us get started.
As at October 2018, an estimated 4.2 billion people were active on the internet. This number of users spent a total of about $2.489 trillion shopping online. So you need a great website to be able to capture a tiny fracture of these two figures especially if your website is setup to promote a product or service.
Do you want to sell your product or service to any part of the world with ease? You need a well-designed site like CityTech’s website to effectively do this. With a website acting as a base and launching pad, you can setup campaigns targeting any part of the world of your choice from anywhere.
You can be in Cambodia, selling products to folks in the U.S and you can be in the U.S selling products to folks in Kenya. The internet is practically borderless and with your website (and of course other activities) you can weave in and out of any territory.
Another reason why you need a website is so you can keep your business running 24 hours of everyday, throughout the year. A great website will continue to run on autopilot. All you will need to do is occasionally handle some back room stuff. Note however that if you sell physical products, you will need to support the work your website is doing by filling the orders that come in.
In the age we live in, a great online presence is an endorsement of some sort. By simply owning and running a website, you can enhance your status even if you are not selling any product or service. Many folks we consider authority figures today are simply people who have impressed us through their continuous online presence showing that they are experts.
How Do You Build a Great Website?
If you do not know the answer to this question then you will be better off handing over the design of your website to professionals. There are professional all over the world that will provide you with great website designs that will get you started on the right foot.
Remember that access to the internet, its over 4.2 billion users and the trillions of dollars they have to spend begins with a great website design.