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YouTube has come a long way from its early days, and although cute cat videos are still a mainstay, there are channels for almost everything. For those craving the limelight, YouTube has become a solid route to take, bypassing traditional, often challenging to access ways. Musicians, actors, and various entertainers have made it big thanks to their YouTube channels, but how do up-and-coming hopefuls find success? Regardless of your proposed channel topic, there are plenty of standardized things that will significantly increase its chances of success.
Content
The first thing you need to consider is what content you intend to post on your YouTube channel? You might be passionate about a popular game and wish to show game walk-throughs, be a singer looking for exposure, or have an excellent idea for children’s entertainment. Check your content won’t cause any copyright infringements to avoid potential legal ramifications. Also, scope out the competition to figure out how your content’s niche in a competitive market.
Create The Look
Once you have the idea and name of the channel sorted, it’s time to create its look. A terrific marketing tool is creating a YouTube banner that viewers will see when they hit your channel page. It can also be used in advertising across the internet, tying directly back to your channel page for easy recognition. From the style of the videos to the marketing, if your channel looks appealing, more people will click play.
Verify The Account
Verifying a YouTube account allows otherwise unavailable features, like customizing the thumbnails. As with a channel’s banner, enticing-looking thumbnails will receive more clicks than those that aren’t so interesting. Verifying a new account is easy and only requires a phone number to receive a security code. Once your channel becomes popular and hits specific benchmarks, you can apply for a Channel verification badge.
Equipment
With technological advances in recent years, it’s now cheap and easy to film decent quality videos with nothing more than a good quality smartphone. Whatever device you choose to film from, learning a few of the basics will immensely improve the quality. A steady shot with good lighting is far more congenial to watch than a shaky shot with poor lighting and sound quality. Investing in a few basic accessories like a tripod and camera light will soon pay off with a noticeable improvement in the finished product.
SEO Isn’t Only For Webpages
As with a webpage looking to improve its search engine rankings, SEO is vital to the success of a YouTube channel. YouTube channels regularly come up in Google search results, and even YouTube itself is a video search engine. Therefore, remembering to optimize your channel for SEO periodically will bring in more viewers and subscribers.
Starting a YouTube channel isn’t complicated, and neither is making it successful. By following the basic steps that apply to channels of all genres, you soon see viewer numbers increase and videos gaining significant numbers of cli
