20 Best Online Tools for Content Auditing and Inventory

Content Audit

Image source: PixaBay (Content Audit)

For any website audit, regardless of what and how much you post, content audits are necessary if you want to approach your content marketing efforts strategically and objectively. They help you to identify which content works well among your readers and what you should work on. 

Here are some of our picks of content audit tools that you can use to improve the results of your content marketing to perform better website audit:


SEOptimer dubs itself the “best SEO checker” and after analyzing all the features and perks included in the tool, we definitely agree, which is why it’s at the very top of our list. The process is very simple: you just enter the URL of your website and you instantly receive a free SEO analysis! It’s quick, straightforward, and absolutely free!


Just like SEOptimer, MySiteAuditor is free and will give you a lot of information in just a couple of seconds. The only difference is that this tool has a free trial version you can sign up with using your email address. It has a lot of cool insights and analytics, so it’s definitely worth it to apply for the trial, even if only for your initial content audit.

Alexa SEO Audit

When it comes to ranking and search engine optimization, Alexa is the name of the game. Get advice and tips directly from the world-famous website ranking algorithm.

Website Grader

Check the most important components of your website audit that influence your ranking, such as security, SEO, mobile responsiveness and performance. 

Google Search Console

“If you want to know more about how Google sees, indexes and ranks your website, what better resource to use than Google? It can work wonders if you complement it with additional tools that will give you a more detailed content audit analysis”, says Marie Genett, a writer at Studicus and SupremeDissertations

Dyno Mapper

Dyno Mapper is an exciting content audit tool that creates interactive visual maps that you can use to identify what’s working great and what needs to be improved on your website. It’s great for sharing information and insights with your team and presenting the findings at marketing meetings.

Screaming Frog

Screaming Frog is another great content audit tool that can help you identify which pages on your website are SEO-friendly. 

If you don’t like how your content is performing, you can use some of the following tools to provide better posts for your audience: TrustMyPaper (hire writers to improve your texts or write them from scratch), TopTal (find experts in SEO and digital marketing who can improve the performance of your content), CrowdContent (outsource your writing to an agency). 

Yoast SEO

Yoast SEO works as a WordPress plugin which you can install and have activated on each of your pages and posts. It will inform you of possible mistakes and suggest tips in real time. The only downside is that it’s available only for WordPress, so if you’re running your website on some other content management platform, you won’t be able to use it. 

Site Analyzer

Just like its name says, Site Analyzer will help you find particular sections and features of your website that harm your search engine ranking. Use some of the various tools available to audit your content, identify mistakes and possible improvements and plan ahead. 

SEO Report Card

Made by Upcity, SEO Report Card is a tool that will score each aspect of your website, probably even those you haven’t even thought about! Use these marks as a guideline to see what you can improve in your content. After you implement the changes, just re-do the process for a new and improved SEO report card!


Woopra works a little bit differently than other tools that we have previously mentioned. It’s a tool for mapping the customer journey, but it also contains content audit features. Couple these two processes to get the best insights about the way users interact with your website. 


Another completely free content audit tool, WooRank is a product that can easily compare to premium, pricy content inventory tools out there! First, you will get a general score of your website’s SEO, along with explanations according to different sections of the site. Then, you can export a detailed analysis of all these scores in a PDF. 


Nibbler claims to have audited over 6.3 million websites! If experience is a selling point for you, Nibbler is definitely the right choice for a content audit tool. The process is incredibly simple – just enter your website URL and let Nibbler do the rest. The initial scores for your audit will include the overall score, accessibility, experience, marketing and technology.

Neil Patel’s Analyzer

Neil Patel is a world-class marketer that has provided the digital marketing world with valuable tools for the price of zero. Next to Ubersuggest, his most popular free tool, Neil Patel also issued the SEO analyzer, which does a content audit of your website in seconds.


DeepCrawl is primarily a tool for enterprises that want to boost growth and reduce losses for their content marketing efforts. It has a very impressive list of clients, such as IKEA, Shopify and Made. Of all the tools that we have presented on this list, DeepCrawl is probably the most advanced, but it’s also the priciest.


Get detailed reports about your website’s SEO with this simple, but effective online tool. It’s a premium tool, but you can try it for free and use the trial period for your first audit. You’ll get plenty of audit insights and detailed analyses of your site’s pages.

SEO Audit Tool (Contentlook)

This is an all-in-one tool that can help you audit, create a content inventory, optimize and improve everything about your content marketing efforts. However, it’s a WordPress plugin that can only be used on WP sites.


Just like DeepCrawl, Moz is an advanced SEO tool used by some of the biggest names in the digital industries, but the plans are quite more expensive than most of the other tools on this list. If you want advanced auditing options and you don’t mind paying the price, Moz is definitely among the best.

Blaze SEO Analyzer

Blaze was developed by Drupal and can be used in real time, as you’re writing your content, on Drupal sites. It’s mostly focused on keyword density, but also contains other nifty tools to help your website rank better.

Content Insight

Learn all there is to know about how your audience interacts with your content. Next to content audits, this tool specializes in creating reader behaviour analysis reports, which can tell you a lot about how new users perceive your content compared to loyal visitors. 


As you can see, there are many good content audit goals to choose from. The only thing that you need to take care of is to make sure the tool you’re using fits your primary marketing goals. With the right insight (and the action that will follow from it), you can increase your brand awareness, capture more leads and boost sales. 

About Guest author: Diana Nadim:

Diana is a writer and editor with a Masters degree in marketing. She combines her passion for writing with her interest in research to create thought-provoking content in various fields. Besides working as a contributing writer for GrabMyEssay, Diana also does some editing work at BestEssayEducation and WowGrade. What inspires her most in her writing is traveling and meeting new people. Follow her on Twitter.

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