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The internet rules the world. This is a statement that has been true ever since it was introduced to the public in the late 1900’s and early 2000’s. This was a just a concept before that was made for the exclusive use of the United States Army. When it was opened to the academe, these people started to realize that it can be quite useful for many people.
As technology advanced, it was also decided that the internet is needed for people to communicate with each other. With more information going into the internet, it has become the largest storage of information and learning since the Library of Alexandria. It might not have a body, but the internet’s presence can be felt in our daily lives these days. Learn more here about the development of the internet here.
One of the main aspects that the internet has affected and changed is the businesses and industries. Before, when we think of advanced technology we always refer to the machinery in the operations and manufacturing. However, that is not the case anymore as even office work needs to be advanced in order to compete with the rest of the world. Its existence did not just affect our daily lives but our professional lives as well. Many businesses have moved to the internet to gain more customers and generate more income. One of the ways that they use the internet is marketing.
What Is Marketing?
Marketing is considered as one of the most important parts of any business since it is the revenue pusher. It might not be involved directly with the operations but it generates money for any business. They are the ones who advertise the products and services. Also, they create campaigns and strategies to support these products and ensure that they will be at least profitable. The success or failure of these campaigns will always depend on the products’ quality and the effectiveness of the strategy. However, it is believed in the marketing world that you can sell anything as long as you know what you are doing. Learn more about this here: https://www.business.com/articles/sales-tips-101-how-to-sell-anything-to-anybody/.
As you know now, the internet is a vast place where you can market your own products and services. It has led many companies, both large and small, to move their advertising campaigns to the internet. Even here in Australia, people are getting successful with internet ventures. Wotif.com for example has been the leading hotel reservation business in Australia for many years now. They started as an internet business and now they have branches in six continents. This was almost 20 years ago, but still it is proof that a business can start in the internet.
If you want to establish an online business or present your company in the internet, you don’t have to focus on social media first. It is true that there are more people in social media compared to any other website on the internet. In fact, it is really hard to find someone who doesn’t have a social media account. Even the people in sheep stations have Facebook accounts, and they are living in the outback where your best friends are your dog and a couple hundred sheep.
However, there are some people who forget that one crucial thing they should have before starting a social media campaign: a website. You can create your company page on social media sites like Facebook and Twitter, but most people will actually want to see an actual website for the company.
Reasons Why You Should Have Your Own Website & Hire A Professional To Do It For You
It Makes You More Believable As A Company
One of the most glaring advantages of having a website is increasing your own credibility as a company. Sure, you have a Facebook and Twitter page which lets you interact with more customers easily. However, anyone can make a Facebook or Twitter page. With a few Google images and you can already create a passable page. However, only a few people will trust you and acknowledge your credibility and even then some might question the legality of your business. If larger companies can get copied online through social media, then it can happen to small businesses as well.
Having your own website increases the credibility of your website. This will be even more apparent if your website looks professionally made. You can always look for a website designer through agencies like ADV Digital Marketing to help you with this.
Social Media Use In Some Platforms Is Decreasing
Another factor that you might want to consider as a business is the trust of the users to their chosen social media. There was a time when it was just Facebook that everyone used to share their personal pictures, information and what happened during their day. However, as many more social media sites like Twitter and Instagram began appearing, their user base also started to dwindle. It got worse because of the scandal that happened not long ago. This has shaken the entire internet community because it involved personal privacy and security. Learn more about this here. Needless to say, more people would actually prefer to go to your company website than a Facebook page. You can check this link to learn more about this.
Create More Opportunities For Your Own Company With A Website
If you also have your own website, you are not constrained with the rules enforced by the social media sites. You can add more services and perks for people to enjoy once you visit their site. It is even more advantageous for any company to introduce themselves and add their own website as a credibility point.
Once people realize that you have a well-maintained and updated website, they can be assured of your legitimacy as a company. They will also be expecting more from your products and services, so having great website improves their experience. Social media might have a lot of users, but once you have a website you will not just be in one platform. You can even attract more investors, which can help your company grow and develop.