For most businesses, your website serves as the axis for your digital traffic and presence. Therefore, if you’re running social media ads, search ads, or any other marketing implements, your website is typically the best way to get a clear picture of how effective those campaigns are. Though “analytics” may not sound like a major part of your online presence, the implications are profound. The easiest way to run analytics for your websites is by using Google Analytics — a free tool designed specifically to analyze website traffic by allowing users to view metrics and dimensions in real time. The best part: with this Google Analytics Cheat Sheet, you don’t need to be a web expert to use it.