PPC stands for Pay Per Click and it refers to advertising via Google Ads in which you pay a fee every time someone clicks one of your ads.
When it comes to marketing, a business owner nowadays has a ton of options. Some options, like content marketing and Search Engine Optimization, will only cost you time. Even if you outsource them, you won’t end up spending too much money.
Of course, if you don’t have any experience with PPC campaigns, you can always partner with a company like PPC PRO and let them do the “dirty work.” Whether you decide to handle it on your own, or you want a 3rd-party company to do it, here are a few things you need to know about PPC campaigns.
PPC Advertising Basics
As we mentioned before, Google Ads is the most popular advertising system and more often than not, when talking about PPC advertising, people talk about this platform. Since Google is the most popular search engine on the plant by far – it maintains around 88% of the search engine market share – advertising through Google Ads is noticeably valuable.
How often your ad appears in the search results depends on which keywords you select. Although a number of factors influence the success of your PPC campaign, you can achieve success if you pay attention to these:
· Keyword Relevance: By creating a list of relevant keywords, tight keyword groups, and ad text, you will be able to reach the right demographic that will click on your ads and subsequently purchase your products or services.
· Landing Page Quality: An optimized landing page with relevant content will increase your chances of converting. The page needs to be properly optimized and needs to have a clear call-to-action that will motivate the user to make a purchase.
· Quality Score: Google’s rating of relevance and quality of your keywords, ad text, and landing page structure means a lot. Companies with high QS usually get more clicks on their ads at a lower cost.
· Creativity: Having an attention-grabbing, enticing ad copy is vital to your success. If you want to have a quality, creative ad, you should probably consider hiring a professional content creator.
Grow Your Business with PPC
Now that you’re more familiar with PPC, let’s see in which ways running a successful campaign can help you grow your business and increase your bottom line:
Driving More Revenue
Whether you’re an e-commerce merchant or a local company looking to expand your services, PPC will give you an opportunity to increase your profit by displaying your add in front of tens of thousands of users. A well-thought-out PPC campaign can lead to 50% more lead conversions than organic traffic, according to statistics collected by Quick Sprout.
Giving You Quick Results
Organic traffic will always be important to the success of your website, there’s no denying that. However, you have to be aware that nearly two-thirds of consumers – or 64.6% to be exact – click on Google ads when shopping online. With SEO, you need to wait months to attract a good number of visitors to your website, but with PPC, the results are instant.
Allowing More Opportunities
Let’s say your business provides a niche service like web hosting. Imagine a scenario in which one of your main competitors experiences a technical issue and goes offline for a full day. Their users will definitely look for an alternative. By running a targeted campaign, your business can appear in SERP results instantly and attract your competitor’s customers. The same logic applies to any other business.
To sum it all up: if your business hits a plateau a PPC campaign can give it a boost it needs to go back on the right track. PPC marketing has the power to take your marketing effort up a notch, expose your business to an entirely new audience, and help you make more money in the process.