Chinese Smartphone Maker's Mi 3 Smart phone was sold out of stock within 5 seconds on Flipkart for the second round of sales. The phone was launched exclusively on Flipkart last week and it took 39 minutes to finish while it was first launched on the site.
Flipkart announced that the site saw an unprecedented traffic of 250,000 users on the Mi 3 page shortly after the sale opened at 2pm today. This was 4 times higher than the heaviest level of traffic ever experienced by Flipkart’s for any product launch yet. The product was available from at 2pm sharp on Tuesday. The site almost went down for a brief moment the countdown timer on the Mi 3 page hit 00:00:00.
Out of more than 2 lakhs of people, only few thousands could manage to own it. Flipkart announced that after today’s sale, the total number of Mi 3 devices sold on Flipkart to date is 20,000. Xiaomi has now updated the "rules" for the next "flash sale", which is scheduled on August 5th. With the new rules, buyers will need to register again starting 6 pm on July 29 even if they had registered earlier.
— Xiaomi (@xiaomi) July 29, 2014
Commenting on the sales from Xiaomi’s headquarters in Bangalore, Hugo Barra, Vice President, Xiaomi Global said,
“We are completely overwhelmed by the demand for Mi 3 by our fans here in India and are working diligently with our manufacturing partners as well as our local partners and the user community here in India to bring more devices and deliver the best possible product experience with Mi 3 and other models to come.”
Flipkart co-founder & CEO Sachin Bansal said,
"The Mi sales model is a new concept for us at Flipkart and the Indian customers in general. We learned a lot during last week’s first sale and, after directing our entire team to work on improving the customer experience over the last week, we have made significant progress. The site held up extremely well today and no major issues have been reported. We are working towards an even more seamless experience for our customers in the future."