Asus launched Asus ZenFone AR, world’s first Augmented Reality and Virtual Reality smartphone. This flagship device from Asus is powered by Google Tango platform and is Daydream ready. First showcased at CES (Consumer Electronics Show) 2017, ZenFone AR is a quintessential device when it comes to Augmented Reality (AR) and Virtual Reality (VR) technologies. With this launch, ASUS is reaffirming its brand value as well as proving itself as one of the leading smartphone technology innovator. Asus also has introduced its Trademark ASUS TriCam technology in ZenFone AR.
Being the flagship device from Asus, the ZenFone AR features all the latest technological advancement including the Qualcomm Quickcharge 3.0. The phone features a 5.7 inch WQHD Super AMOLED 2K display combined with five-magnet speaker, offering best in class, out of the box entertainment. Under the hood, the Asus Zenfone AR packs a Qualcomm Snapdragon 821 processor, Qualcomm Adreno 530 graphics-processing unit (GPU) along with 8GB RAM and 128 GB of internal memory. The whole unit is powered by a 3300 mAh battery which support Quickcharge 3.0 which lets you charge up to 60% in 45 minutes.
Elaborating further on the sidelines of the event, Peter Chang, Regional Head, South Asia & Country Head, System Business Group – ASUS India, said,
“Our phones already assist us in our day-to-day lives, but we know they can do even more. With ZenFone AR, we desire to turn your physical world into a magical world by enabling it to perceive space and motion that goes beyond the boundaries of a touch screen. We’re excited to be a part of the augmented reality universe, which will soon be part of our lifestyle.”
Talking about the entertainment part, Camera is an important thing about smartphones. Like said, ZenFone AR features an innovative ASUS TriCam system, means 3 cameras, a 23MP main camera, depth sensing camera and motion-tracking camera. These cameras are designed in a such a way that it reduces the space consumption inside the chassis rather than making the device look bulky and heavy. Kudos to the engineering to come up with such a breakthrough technology in smartphone cameras. The 23MP PixelMaster 3.0 camera features a Sony IMX318 image sensor.
The Camera is backed by a Four-axis optical image stabilization for photo and 3-axis electronic image stabilization for videos. This enables you shake free photos and videos. The motion tracking camera allows you to focus on the subject perfectly, even though it is moving. The 0.03 second laser enabled autofocus ensures best camera output – day/night. The super resolution mode gives you 92MP photos by capturing 4 23MP photos and combining all to one. The best part about the camera is the support for RAW file. This is very important when it comes to professionals who would like to give photos they take a personal touch by editing on RAW images. The camera supports 4K video recording and support full manual control of the camera settings like ISO, EV, shutter speed and more. For selfies, the devices packs with an 8MP front facing camera with features like; low-light mode, night mode, HDR pro mode etc.
Asus Zenfone AR features on of the best speakers, comes loaded with HiRes Audio support, DTS Headphone:X 7.1 virtual surround, NXP SmartAMP and 5 Magnet Speakers provide outstanding Audio Experience for AR and VR.
AR and VR Capability features is something which should be highlighted about Zenfone AR. Developed in close corporation with Google and Qualcomm, this is the thinnest and lightest Google Tango enabled smartphone. Thanks to Qualcomm Snapdragon 821, which can easily handle the heavy processing required for making the AR and VR into life. The 2K display of ZenFone AR is large and packs lot of pixels to give you one of the best VR experience with games and apps. When this beautiful display combined with the Google Daydream view, you get to experience VR world in so much detail and feel lifelike.
The metal frame and slim, 4.8mm edge provides a luxurious look and feel to the device. There are stainless-steel accents around the camera, protecting it from scratches, and leather-patterned rear surface to make it feel even more premium. Though the design may seem less innovative, at least it doesn’t resemble an iPhone in any manner.
Asus Zenfone AR Specs – Roundup
- World’s first AR and VR enabled smarphone.
- 7 inch 2K AMOLED display
- Qualcomm 14nm Quad-core Snapdragon 821 @ (2.34GHzx2 + 1.6GHz x2), Optimised for Tango
- Adreno 530 @ 653MHz
- 8GB RAM and 128GB internal memory (up to 2TB expandable)
- 23MP Tri Cam with three cameras for motion detection, depth sensor and main camera.
- OIS and EIS for shake free photos and videos
- 4K video recording
- 8MP front camera
- 3300 mAh battery with Quick charge
Asus Zenfone is available exclusively through flipkart for a price in India of Rs 49,999. As introductory offer and make you provide ultimate VR experience, flipkart is offering INR 2500 off in Google Daydream View VR Headset along with purchase of ZenFone AR. There is also no cost EMI options in case you need any financial assistance.
If you are a Jio user then with ZenFone AR you will be entitled for 100GB of additional 4G data and a complimentary Jio Prime membership.