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Web design is responsible for a bunch of factors, which directly influence the number of new visitors and the website’s position in search engines. Even the likability of consumers’ clicks on the sponsored links and their readiness to purchase the site’s services or goods significantly depends on the web design. In case you are a new business and haven’t developed your website yet, consider hiring developers for startup because a focus on your online presence will help to attract customers within the shortest terms.
Up-to-date Web Design Statistics
It’s rather challenging to read plain text, where there is no separation into paragraphs, subheadings, or visual elements to represent the mentioned data. Let’s take a look at some of the most significant web design stats:
- 48% of users find website design the determining factor of a business’s credibility.
- 38% of users won’t continue browsing the website if its layout is unattractive or inconvenient.
- 50 milliseconds is the time the average consumer needs to form one’s opinion about the website if users base their opinion about the site based solely on its design.
- 400% is the number to which your conversion rates will rise when you implement a superb UX design.
- 82% of users’ trust in the company is due to custom content.
The website’s appearance is of paramount importance for the users. For example, you can imagine the situation when you decide to buy a house. If the building is old, unattractive, and requires a lot of work and time for renovation, the probability that you will decide to check another house is relatively high.
Although the design is not the decisive factor for the users, it makes them feel more confident and comfortable and establishes a certain level of trust in the resource. It’s not about investing large sums into web designers’ services and trying to implement fantastic graphics (although it’s worth striving for) but more about constant updates to the site and proper maintenance.
What factors of Web Design Affect the Conversion?
User-friendliness is a top priority of web design, so a specialist engaged in creating it has to consider analytics and thoughtful information structuring on the site. The website’s primary task is to introduce the webpage to the user and make one’s interaction with it easy and smooth, resulting in enhanced conversion. Here are the main principles, due to which you can increase the number of customers and ensure rapid business development:
Attractive illustrations
These are the pictures that explain the text, visualize the information, and create a specific “atmosphere.” They help draw attention to the described services or other concepts, which helps increase the targeted audience’s interest. Yet, it’s necessary to remember about rationality when adding the pictures and not getting carried away.
Font and color
You can create a coherent stylistic system with the fonts because the more readable they are, the faster the users will perceive the information. It’s useful to review several fonts’ types before choosing one because no matter how well-conceived your website is, low readability will overlap all other advantages. Color is a critical aspect of web design because it helps convey the general sense of a brand and its “spirit.” Take a look at the emotional meanings of certain colors and define what feelings the chosen color combinations can cause.
Creativity
There are numerous templates one can use to create a website, but it’s hard to stand out if your website is just like every other one. Consumers call for uniqueness; they want to see interactive components, unusual elements, and various innovative ideas. When leveraging creativity, the customers will see you’ve put effort into the product and are more likely to check what you have to offer.
Usability
It is necessary to create a design, which will meet the customers’ needs. However, to define them, you will have to consider the following steps:
- Examine the target audience and create the clients’ portraits.
- Define the audience’s motivation and values to understand what can encourage people to make certain actions on the website.
- Identify the mechanisms based on which the user interacts with the site or product.
- Create a user journey map and determine the channels through which a person can find your site.
- Put the user experience in the first place.
- Develop different solutions for the target markets.
An in-depth study of your audience is an effective way to improve the user experience and come up with solutions, which aren’t present in the market yet. When implementing the mentioned stages at the outset, you will save costs and have additional time for releasing new versions of the website and mobile app. Besides, it provides for an adjustable digital strategy.
Efficient use of space
This implies paying attention to the gaps between, for example, headlines and content. In case everything is in a chaotic order, it will be complicated for the readers to perceive the information correctly and remember it.
Navigation
Make sure it’s convenient for the consumers to use the website, namely whether one can easily find a necessary service/product or jump to any page. Create the filters and locate the menu at the top of the page or on the left side. Besides, it’s necessary to make sure the site is responsive and correctly displayed on different-sized screens.
The speed of page loading
Modern consumers don’t like to wait, so if your resource takes much time to load, the conversion is likely to drop to 7-9%, and the customers’ loyalty will decrease as well. Thus, it’s necessary to optimize all the images on the website because no matter how great your content is, if the layout doesn’t draw attention.
CTA
Information overload doesn’t allow users to review the web pages thoroughly. Instead, they pay attention to the key elements, so it’s critical to understand when to introduce a call to action. A CTA can be in the form of a button, picture, text, or animation, encouraging customers to perform specific actions based on your business goals.
Summing Up
Web design is a core issue in achieving success on the competitive market, and one can’t underestimate its importance. It helps the companies and startups to win over the clients and receive high profits. It’s a forward-looking decision to actively invest time and resources into creating an appealing website design because it will pay off in the increased traffic and doubled conversion rates.
