You know the saying,
“You’re only as good as your last ________.” You fill in the blank. It could be anything from the last sale you made to the last book you wrote.
It doesn’t matter. What does matter is it is an unfortunate truth and for business owners and managers it creates a need for constant exposure to or contact with your current client base and prospects alike.
Re-igniting interest in your Brand to your prospects and clientele frequently and consistently is an important aspect of marketing. There are plenty of other companies out there vying for the same customer and if they are doing a more effective job at connecting than you are, they are going to get the lion’s share of the market. It’s simple math.
Fresh, high quality content delivered consistently can go a long way to helping you or your company’s reputation, you SEO, lead generation, and ultimately your bottom line.
Here are a few things to consider…
Having fresh, relevant, helpful content positions you as an industry leader. Being regarded as a leader makes you the “go-to” person for your business category.
In addition, meaningful fresh content allows you to create the image you wish to be seen as when prospects find you on-line. One of the downsides to such open Internet technology is it allows anyone anywhere to say anything they want about you or your business at any time. Generating fresh content helps keep your message on top.
You have to keep content alive in today’s search engine game and there is no better way to do that than having an active and robust blog on (or for) your website.
Your content’s search engine ranking is partially influenced by its newness. Content that is fresh is recognized by Google and other search engine bots that comb it for key words and phrases. Quickly though, other content becomes fresher and the newness and optimization decays.
You can determine the keywords that are necessary to help improve the ranking of your site, but don’t just go pound out a bunch of random blog posts. The quality of the content is important and should be relevant or helpful, not a sales pitch.
By adding a blog and content you are able to encourage people to subscribe to it which begins a data base of contacts (read: sales leads) to follow-up with. These people will be open to relationship building because they have willingly subscribed.
By providing fresh and interesting or helpful content via your blog on your website you are providing a service to your existing customers as well as to prospective ones.
If you are able to improve both your on-line reputation and your SEO to generate more leads how can that not positively affect your bottom line? Exactly!
You can find a lot of information about fresh content and restoring on-line reputations on-line of course. The official YouTube channel of Reputation.com is a great resource. They even have a couple of testimonials from people experiencing similar things which may be helpful and encouraging.
The most encouraging thing of all however, is that any reputation you currently have on-line can be revamped, cleaned-up, or other-wise improved. The sooner you start working on it, the sooner you can reverse or stop any negative impact. In addition, as part of the clean-up you will find your website is ranking better in search engines and you are experiencing more qualified web
traffic to your site.
Published on March 16, 2013
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